High-speed rail that girl's milk tea is touted as inferior to Xiang Peopeo
High-speed rail that girl's milk tea is touted as inferior to Xiang Peopeo, "that girl" a **** there are four types of tea drinks, respectively, for the clear snow jasmine fruit tea, golden Lanca (Hong Kong-style) original milk tea, pearl milk tea, red bean milk tea. High-speed rail that girl milk tea was spit out as inferior to Xiang Pei Pei.
High-speed rail that girl's milk tea was spit out as good as Xiang Peopeo 1
For many people, milk tea is not away from the hand is daily, but also because of the young people on the milk tea love "crazy", the major brands of milk tea fist rubbing grab market, recently, the high-speed rail also announced that the start of the sale of milk tea.
China Railway Guangzhou Bureau Group Co., Ltd, Guangzhou Railway Catering Company took the lead in launching the high-speed rail milk tea. Each cup of high-speed rail milk tea packaging, printed on the image of high-speed rail catering crew, named "that girl".
At present, "that girl" has launched four types of tea on the train sales, respectively: clear snow jasmine fruit tea, golden Lanca (Hong Kong-style) original milk tea, pearl milk tea, red bean milk tea.
Average daily sales of 3,000 cups,
also often sold out
According to the China Railway, the high-speed rail milk tea inspired by last year's Hong Kong-style milk tea in the compartment of the ready-to-make. 2020, October 1, 2020, the CCTV "riding the high-speed rail to see China" program, aired CCTV reporter in the high-speed rail to taste the milk tea screen.
The railroad then actively invested in research and development, in order to ensure that the milk tea taste and ingredients healthy, the research and development staff a day to taste hundreds of times.
Before the milk tea on the line, the Guangzhou train group catering company also specializes in training courses, the crew repeatedly practiced the production process, until a cup of qualified milk tea.
The railroad department fully considered the needs of passengers on the high-speed rail, the milk tea also reduced the concentration of tea and sugar. Fresh and soft taste, both a unique high-speed rail tea flavor, but also a meticulous warmth of care.
According to the China Railway, "that girl" sold an average of 3,000 cups per day, and often sold out.
"We hope to give the high-speed rail some more cultural and tourism symbols, so that its image is more three-dimensional, travelers think of high-speed rail, remember, wow! High-speed rail milk tea is great." The person in charge of the Guangzhou motorman catering company said.
Netizen hot discussion
Such a high-speed rail milk tea,
everyone will accept?
As soon as the news came out, the netizens hot discussion constantly:
@Successor: In order to help the high-speed rail stewardess sister to complete the target, ordered a cup of milk tea. 26 yuan, honestly not cheap (for me), the taste is poor to speechless, not as good as the fragrant Peopeo a packet of tea bags. It's good to have milk tea on the high speed train, I hope it tastes better.
@@ShenZhou_Latbuka: I hope the whole country to promote! So you don't have to bring milk tea every time you get on the train, it's too much of a hassle~
@One day a burst of magic: in fact, it's not the key to whether it's expensive or not, the key is that if it's expensive but also not much better, then I might as well put up with it and get off the train and buy the expensive milk tea and drink it really.
@KaKa: this is worth trying~
@zm8611_a cup of spirits: milk tea is good to drink do not know, but must try [too happy]
@blast oracle grass: let go of the girl!
@SeventeenPupsUniverseInvincibleBest: I hope it's just cheaper.
@yzambis2008: I feel like the high speed rail is getting the hang of it, but the name should be a little more grounded.
@亜铯：Give me plain water please.
High-speed rail that girl milk tea was spit out not as good as fragrant Peopeo 2
Have you heard, born in October, "that girl", walking between Hunan and Guangzhou, and may be able to bring nearly 80,000 yuan of revenue for the Guangzhou Railway Group every month.
"That girl" is the Guangzhou Railway Group's recently launched high-speed rail milk tea brand, shouldering the important task of giving high-speed rail tourism symbols, has been in the Guangzhou Bureau Group Company to take charge of Hunan and Guangdong provinces all high-speed rail train production and sale, with a daily average of 3,000 cups sold, according to the official disclosure, but also often sold out.
However, the encounter between high-speed rail and milk tea does not seem to be good in the eyes of netizens. In the discussion of related topics, many customers who have consumed the high speed rail milk tea expressed disappointment in the quality of the tea, that does not match its price.
However, at the same time, in order to better help the development of the high-speed rail milk tea business, industry insiders as well as netizens have also made suggestions, giving different suggestions around the product name, packaging, taste and management.
"That girl" sells 3,000 cups per day, and the entire high-speed rail line in Hunan and Guangdong Province increases daily revenue by nearly 80,000 sales
When "high-speed rail" meets "milk tea", what will be the result of the collision?
When "high-speed rail" meets "milk tea", what kind of sparks will collide?
Recently, China Railway announced through the official public number, China Railway Guangzhou Bureau Group Limited Guangzhou train group catering company took the lead in launching the high-speed rail milk tea, named "that girl".
So far, the survival of ready-made milk tea from the original shopping centers or city streets, and further penetrated into the fast moving high-speed rail.
It is understood that at present, "the girl" has launched four models of tea on the train sales, respectively: clear snow jasmine fruit tea, golden Lanka (Hong Kong-style) original milk tea, pearl milk tea, red bean milk tea. Each cup of high-speed rail milk tea has the image of high-speed rail catering crew printed on the package.
"We hope to give the high-speed rail some more cultural and tourism symbols, so that its image is more three-dimensional, and when travelers think of high-speed rail, they remember, wow! High-speed rail milk tea is great." So said the person in charge of the Guangzhou motorman catering company.
For the high-speed rail to open up the milk tea business, Lai Yang, executive vice president of the Beijing Business Economics Association, said that this is something to be sure, from the demand level, the market is very large, there is consumer demand. In fact, now young consumers for the love of milk tea is better than the last generation of people for tea, foreigners for the feelings of coffee, milk tea has gradually developed into a rigid demand. At present, the high-speed rail meal part of the category development has been very adequate, but the drinks are still monotonous, so the milk tea products can be very good to meet the needs of consumers in this regard.
Indeed, the potential market space of milk tea on high-speed rail should not be underestimated. From the data provided by China Railway, it can be seen that this milk tea was on line in mid-October this year, and is currently produced and sold on all the high-speed trains in Hunan and Guangdong provinces under the charge of Guangzhou Bureau Group Company, with an average of 3,000 cups sold on a daily basis, which is often sold out. If this trend continues, combined with the 26 yuan unit price revealed by netizens, only in the above high-speed trains, "that girl" can realize nearly 80,000 daily sales, and this data is really a lot of income if all the high-speed rail lines are spread.
However, Lai Yang also pointed out that, in the context of consumer upgrading, consumers will have higher requirements for product quality and cost-effective, which requires product providers to focus on. Considering the special environment on the high-speed rail, the product can have a certain premium, but the premium and the quality should be in line with each other, and should be maintained in the range acceptable to the consumers. If the price is reasonable and the product flavor, taste is guaranteed, then the consumer purchase rate will be very high, and belongs to the long-term loyalty consumption, after all, the high-speed rail on the limited options available; but if the consumer to bear this part of the product premium, but did not get the expected quality of the product, then the high-speed rail milk tea business does not have enough competitiveness. "For example, 26 yuan a cup of milk tea, if given the taste of ordinary milk tea powder brewed, then consumers are likely to choose to directly buy a good instant milk tea products to bring into the carriage." Lai Yang said.
The taste is not as good as 1 yuan Xiangpoupou? High-speed rail milk tea to alleviate the pressure of loss at the same time also need to avoid "flash in the pan"
For the above mentioned product quality this piece, according to the official introduction, the railroad department actively invested in research and development, in order to ensure that the milk tea taste and ingredients health, research and development personnel a day to taste hundreds of times. Before the milk tea on the line, Guangzhou train group catering company also specializes in training courses, the crew repeatedly practiced the production process, until a qualified milk tea.
It can be seen that the Guangzhou Railway Group for their own milk tea business ideal is still very full, but from the consumer feedback, the reality is slightly bony.
In the previous attention of the "high-speed rail milk tea has been online" topic below, about the flavor of milk tea, a netizen has asked: "is it hard to drink?" In this regard, another netizen replied: "very bland, it feels like a lot of water." At the same time, there are netizens frankly: "To be honest, not very good, but winter to drink a cup of warm drink is very comfortable, if the price is a little more appropriate, this is really not worth 26 yuan."
It is understood that, in order to promote the sale of high-speed rail milk tea, the relevant train crew also seems to be burdened with the target assessment requirements. In the comment area of the above hot topic, some consumers said that they are to help high-speed rail crew to complete the indicators ordered a cup of milk tea, 26 yuan is not cheap, but the taste is not as good as imagined, not as good as the fragrant Peopeo a piece of a packet of tea bags. "It's great that there's milk tea on the high-speed train, let's hope it tastes better." The consumer finally put forward their own suggestions.
At present, from most of the comments, consumers do not resist the pricing of milk tea for high-speed rail, but the existence of product quality problems does make them lose a lot of interest. "In fact, right, expensive or not is not the key, the key is if expensive is not much better, then I may not be as good as to put up with getting off the car to buy expensive milk tea to drink really." A consumer said.
In Lai Yang's opinion, the current customers reflect the high-speed rail milk tea in the taste, texture and other aspects are not very ideal, in this case, the relevant departments in order to do a good job in this part of the market, but also need to be in the product development, pricing strategy, etc. to carry out more 'investment.
In fact, the new tea drink market outlook is very promising, attracting the railroad sector into the game is also a matter of course. In the "2021 New Tea Drinks Research Report" previously released by the China Chain Store Management Association, it is expected that the new tea drinks market revenue scale is expected to reach 142.8 billion yuan in 2023.
And unlike the high profits and high returns of the new tea drink industry, most of the current domestic high-speed rail projects are still in a loss-making state. Data show that in the first three quarters of this year, the National Railway Group realized revenue of 786.2 billion yuan, net profit loss of 69.8 billion yuan. Although the introduction of milk tea business for high-speed rail loss remedy or just a drop in the bucket, but this part of the increase in revenue can always help ease the pressure to a certain extent.
However, if the netizen said, high-speed rail milk tea in the selling price has been comparable to the hi tea, if the taste and flavor can not reach the market in general the standard of ready-made tea drinks, then it can only earn a wave of customers to taste the money, and after the fresh, it is difficult to have a market.
Insiders also pointed out that the high-speed rail belongs to this kind of state-owned enterprises are currently in the market-oriented operation of the experience of the exploration is still insufficient, in order to avoid a flash in the pan, but also need to do more efforts to overcome this part of the short board.
High-speed rail that girl's milk tea was touted as inferior to the fragrant Peopeo 3
Recently, the China Railway Guangzhou Bureau Group Co. Ltd. launched a "high-speed rail milk tea", in the train ready to go, named "that girl", the packaging printed on the high-speed rail catering female cabin crew image.
"That girl" a **** has four tea drinks, respectively, clear snow jasmine fruit tea, golden Lanca (Hong Kong-style) original milk tea, pearl milk tea, red bean milk tea. This series of milk tea was launched in mid-October this year, and is currently produced and sold on all high-speed trains in Hunan and Guangdong provinces under the responsibility of Guangzhou Bureau Group Corporation, with an average of 3,000 cups sold daily.
Image from: China Railway
The inspiration of high-speed rail milk tea originated from the Hong Kong-style milk tea which was ready-made in the carriages last year. On October 1, 2020, CCTV's "Seeing China by High-speed Railway" broadcasted the image of CCTV reporter tasting the milk tea on the high-speed railroad; before the high-speed rail milk tea was put on line, Guangzhou Railway Catering Company carried out a special training course to teach the cabin crews how to make milk tea.
Image from: China Railway
In order to reach as many people as possible, the high-speed rail milk tea reduces the concentration of tea and sugar. The person in charge of Guangzhou Railway Catering Company said:
We hope to give the high-speed rail some more cultural and tourism symbols, so that its image is more three-dimensional, and when travelers think of the high-speed rail, they remember, wow! High-speed rail milk tea is very good.
Of course it's great that there's milk tea on the high speed rail, but there's a lot of negative feedback on this milk tea.
Passengers who have experienced the milk tea on the high speed rail feel that 26 yuan a cup is not cost-effective, "not as good as a packet of tea bags"; even some netizens have pointed out that the ingredient list of the milk tea on the high speed rail is divided into black tea concentrate, powdered milk packets, as well as liquid sugar packets, which is a brewed drink.
Some netizens think that the packaging using the image of female flight attendants do not know what to do, not as good as printing scenic spots, city landmarks and other cultural and tourism symbols, or anti-fraud knowledge, lost children and other need to disseminate information.
There are also netizens who feel that the name is strange, "named that girl, as if there is no problem, but it is inexplicably twisted"; "To be honest, the print of China's high-speed rail four big words are better than this".
However, selling milk tea on high-speed rail is indeed a good decision. In recent years, a little bit, honey snow ice city, tea, tea, tea, tea, small and large milk tea store opened all over the north and south of the river. And the high-speed rail itself is like a link, linking up the vast land and mountains and rivers, gobbling up millions of passengers.
It can be said that the high-speed rail milk tea occupies a flowing golden position, and is not like the milk tea store on the ground need to pay high rent costs and marketing costs.
People on the go seem to find it hard to resist a cup of freshly made milk tea at around 300 kilometers per hour, if it can be more cost-effective.
Kaixinbao shows, Guangzhou train group catering company limited by easy to eat vertical and horizontal limited by holding 50% of the shares, and easy to eat vertical and horizontal limited by Caesar easy to eat holding company limited wholly owned subsidiary, Caesar easy to eat the parent company is a listed company in the A-share Caesar travel industry.
According to the Daily Economic News, Caesar's 2020 catering business revenue of 469 million yuan, a year-on-year decrease of 56.65%, Caesar's said at the end of August, based on the current situation of the epidemic, it is expected that the performance of 2021 is difficult to return to the level of the pre-epidemic, but compared with the 2020 will have a greater degree of improvement.
So, the launch of high-speed rail milk tea may also be a self-help for the railroad catering business in the post epidemic era.
Image from: China Railway
Although the milk tea on the high-speed rail needs to be improved, it is also considered to enrich the menu of high-speed rail. In the past, the car aisle often wafted with the aroma of instant noodles, while staff pushing small food carts peddled boxed lunches, some of which were not cheap or tasty. But now there are more options for eating and drinking on high-speed rail.
In July 2011, Beijing-Shanghai high-speed railroad sold freshly ground coffee for the first time, a cup of 10 yuan. However, because of the lack of time, the freshly ground coffee is not freshly ground in the car, but the coffee beans are first ground into coffee powder, and then brought to the car through the vacuum package, and the trained caterers add pure water to the freshly brewed coffee according to the strict scale, and a pot can be brewed in 10 minutes, and a pot can hold 10 cups. Travelers can choose whether to add sugar and creamer according to their own preferences.
On July 11, 2017, China Railway Corporation issued a news release, from July 17 onwards, passengers traveling on G and D trains can book the meals supplied by the train they are traveling on through the 12306 website, cell phone APPs, etc., and also book the social brand meals along the way that meets the conditions of the food business license, but they need to book the meals together when they buy the tickets.
On August 29, 2019, Palm High-speed Railway APP formally launched the "High-speed Railway Meal Ordering" service, which covers the G and D trains in the country. Passengers can not only choose self-managed meals and takeaways from the dining car, but also book special meals at stations along the way. The ordering of takeout only needs to be placed one hour in advance.
According to China Railway, the opening of Zhangji-Huai high-speed rail and Gan-Shen high-speed rail is imminent, when passengers will taste the "dedication version of high-speed rail milk tea" on the train. I hope that the railroad can make appropriate reference to the opinions of netizens, so that travelers can enjoy the "journey on the tip of the tongue" in more trains and more stations.