Opening a breakfast store is a very hard work, office workers 8 o'clock to work, breakfast store staff, in order to provide breakfast on time, normal business, may be from 3:00 a.m. to start preparing. Of course, running a good breakfast store, only get up early and late determination and perseverance, is not enough, but also to learn certain business strategies.
First, to have the right business philosophy
The surface of the catering industry is the surface of the raging waves of competition, breakfast as a molecule of the catering industry, naturally, can not escape from the law of this competition, willing to gamble to serve, the winners are always a few, the reason for which, leading to its business is bleak or booming business factors are many, there are restaurant location, product taste, product features, product price, and so on. Taste, product features, product prices, customer orientation, service etiquette and other aspects of the specific reasons, but the most critical or a fundamental reason: business philosophy. Therefore, if you want to open a breakfast store, please ask yourself first: what is my business philosophy?
Second, how to choose the location of the breakfast store
1, the traffic points
The morning is the busiest moment of traffic, all the bus stops, MRT stations, train stations and other points of transportation, are the morning people gathered in the aspect of it, if you can set up in these areas of the breakfast store, coupled with the craftsmanship of the test, the morning every day to meet the crowd. The first thing you need to do is to get your hands dirty.
If your store happens to be open in the station next to it is even better, people waiting for the car, may be close to your store to buy breakfast; or in the car after the bus, in the bus station near the buy, in any case, in the station set up a breakfast store, I believe that the business is better than the other aspects of the business.
2, community residential
Not every store can be suitable to open in the residential area, but the breakfast store is very suitable, early in the morning, students will walk to the school near their homes to study, if not at home to eat breakfast, of course, will also go to the home of the nearby breakfast store to eat breakfast, and so on, after the student's tide of people, that is the office of the office workers, and then, then, that is the time that mothers are ready to go out to buy food. The time to buy groceries.
In the residential area, most of the neighbors are the same community, not only to know the guests, but also to establish a good relationship with the guests, therefore, in the residential area to open a breakfast store, it is very easy to have a familiar guests, so that a fixed source of customers is also very easy to establish.
3, the market geography
Markets are generally also the aspect of the breakfast store that a number of people choose to open, because eating breakfast and buying food, as is the case in the morning to do, many housewives are accustomed to after buying food, will go to the market near the food to eat a thing, or take breakfast back to the family to eat.
4, cultural and educational hospital institutions outside
Modern life is busy, often do not have time to prepare breakfast, the morning rush to class students, if not in their own community to solve the problem of breakfast, it will certainly be consumed near the school, many open in the vicinity of the school store or food stalls so the business is very good. However, nowadays, the rent of the store outside the school is quite high, and the business is greatly affected by the summer and winter vacations. Instead of renting a store, it is better to operate in the form of a booth, and then go elsewhere for business during the holidays.
Three, items purchased, control costs procurement is the step of breakfast business, no procurement on the ingredients, there is no tool, not to mention the sale of nutritious breakfast. Breakfast store purchasing has a light and urgent points, and purchasing work is also related to the breakfast store cost control is an important part of the following we will see, in different forms of procurement, procurement staff have what specific work. Timing of stocking (spare items, should be in order to prevent excessive backlog or off-sale, appropriate advance stocking to ensure that the amount of stock , soy products, fresh seafood, must be purchased the same morning, due to time, in order to ensure that the freshness of the raw materials must be stocked at regular intervals). Temporary stocking (when the store such as the need for temporary stocking, procurement staff should put down their normal work, and try to do everything possible to do a good job? Remedy? (work). Phone in (in order to reduce the purchasing staff to go to the market on weekdays in person or store purchasing pressure, in addition to some of the goods must be handled by their own, you can use the phone way to order, delivery) out of the goods (in order to reduce the cost of intermediate links to reduce the general to the wholesale market purchasing opportunities are more)
Four, store decorative design , breakfast store Decoration should reflect their own distinctive personality and characteristics, especially the brand breakfast, more should respect the cultural heritage.
Second, the breakfast store decoration, its interface processing to reflect the principle of practical and clean, the ground, side and ceiling and other interface materials must be appropriate, the ground is generally to choose the surface smooth and easy to clean materials, such as marble, tiles.
Third, the table and tableware selection for breakfast store decoration should be based on the overall style and spatial layout of the restaurant to choose.
Fourth, modern people have higher and higher requirements for health and environmental protection, the overall transformation of the breakfast store decoration should also pay attention to green, its main color if you can be fresh and eye-catching green as the theme, giving people a feeling of relaxation.
Fifth, the product trial
What kind of mistakes do we tend to make when we run a breakfast store? Have you ever noticed? Due to the influence of traditional Chinese customs, many breakfast stores since renting the store, lined up the date of opening? Even regardless of the quality of their products? How is the taste? How skilled the technology is? Sufficient manpower or not? Once renovated, in order not to waste the rent, the grand opening of the hoof! Of course, there are part of the breakfast store will have a trial run, but in the trial run, they are the same to the customer to sell a variety of products, to provide a variety of services, and has been opened without any difference?
According to a brand survey found that in its more than a thousand franchises, many of which are doing super-hot business, opening customers crazy grab products, willing to line up more than half a? These shopkeepers without exception did one thing: before the opening of all the breakfast products to operate a large number of trial! Like the research of the atomic bomb on the soon-to-be-opened for sale of the product for a number of trials, and will be made out of each trial free of charge to the breakfast store around the neighbors or friends and family to taste, and then seek their views to see what still need to be adjusted? Is it too salty? Is it too sweet? Is it too greasy? And then for the collected opinions and then adjust and improve, have been tested until they are satisfied.
Therefore, the product trial can avoid a lot of mistakes in the work, can be opened in a very good quality and taste, can be introduced to the market on the conquest of the people.
Sixth, trial operation We operate a breakfast store, there is no implementation of the trial industry? Many breakfast stores decorated, choose a good day to open, omitted the trial operation of this part.
Trial operation, from the literal meaning is not difficult to understand, is to test the business, test the meaning of business. Trial operation is to tell consumers, we store products are in the test phase, may be very suitable for everyone's taste, or we will make re-adjustment, there may be some price changes, may also be open after the price with the same now? In short, the trial operation gives consumers a lot of space to imagine.
Trial operation is good? Is there a need to implement it? The answer is yes. Because the product is suitable for the market? Whether to adapt to consumers? Taste is stronger than peers? Or is it popularized? Is the price acceptable to everyone? Is it too high or too low? These a series of factors, only after testing for a period of time to be clear.
At the same time, the trial operation also means that it can also be officially open for business, which is equivalent to the breakfast store has the opportunity to engage in two promotional activities, one is a trial operation, one is officially open for business. Seize the opportunity of these two publicity, invariably enhance the publicity of their own brand.
On the contrary, if there is no trial operation, open at a later date. On the one hand, the product may be suitable for market demand, product quality and taste is very suitable for consumers, service and price is also acceptable to everyone, so that the opening of course, not a big problem, you can do business; but on the other hand, in case the product is not quite suitable for market demand, in case the taste is not quite suitable for consumers, in case the price is not easy to be accepted by all of us, it is more difficult to turn the corner, because the opening of the private adjustments, always give the Customers a kind of business is not good before being forced to adjust the feeling.
Seven, how to operate to make the store fire up
strokes: start a newspaper reading board to attract young people
At the beginning of the early morning breakfast store opened, the promotional measures will be positioned in a ? The new? The word "new". Most of the customers are working people for this feature, you can set up a reading board in the breakfast store, the reading board of the newspaper in the morning every day when the door is open to change, the content of current affairs, sports, stock market, anecdotes and so on. In this way, the breakfast store will attract a large number of young people who are accustomed to breakfast outside.
Breakfast store of this promotional measures, in the subsequent operating practice proved to be very successful, it not only to the breakfast store has brought a considerable scale of the customer base, but also the successful realization of the same lot of breakfast store customer diversion. Instead of just filling their stomachs, the majority of office workers want to learn about today's social conditions through this opportunity, and some customers come to the breakfast store early to see the day's newspaper as early as possible, and eating breakfast has become an ancillary consumer behavior.
The second move: shorten the time to attract office workers
After a considerable amount of marketing, we can begin to cultivate a long-term stable customer base on the idea. After a comparative analysis, it can be found:
(1) The breakfast store is a small business, every ? The first is that it is a small business, and every minute and every? The company's main goal is to provide the best possible service to its customers, so that they can enjoy the best of both worlds.
(2) the breakfast store business process requires customers to pay first, and then buy tickets (and even now wait for processing) on the meal, the whole process, even if it can be effective convergence, but also need to be nearly ten or so time, and many customers do not have the time to wait to eat the breakfast, they need to go to eat or take on the go.
(3) After a period of time after the breakfast store customers most of the old customers, regular customers, basically familiar customers, other types of customers and not much. To this end, we can simplify the dining program launched? Signature dining? That is, to come to the dining of the old customers, you can enter the meal, and then sign a register and indicate the number of varieties of meals can be, so that it reduces the purchase of tickets, change link, shorten the dining time. This approach is only suitable for familiar guests, old customers.
For new customers, we can try Alipay or WeChat payment, which reduces the time to find change, greatly reducing the waiting time of customers. At the same time, you can also launch the early order of preferential activities to encourage early order, the next morning we can first prepare to pack, customers come directly to pick up on the good, so that the efficiency of the uplift.
The third trick: additional services to attract children and teenagers
After a relatively stable long-term customer base, we can expand the scale of the operation of the breakfast store, on the level of dining customers, service mode and other aspects of the research, the introduction of a combination of new service tricks.
1. We can divide the customers into age-based criteria for the elderly customer groups, young and middle-aged customer groups and children and youth customer groups. The existing customer base is mainly young and middle-aged, and most of the elderly customers do not have the habit of breakfast out. For this reason, the expansion of the customer base can be placed on the children and teenagers.
2. After the implementation of a strict family planning policy, children and teenagers are highly valued in society, their dietary choices are very demanding. To be proactive into the breakfast store customer base, we must increase the breakfast variety of colors. To this end, the breakfast store introduced a number of special varieties of noodles, such as fish ball noodles with bean sprouts, minced scallion and pork liver noodles, mushroom and bean flower noodles, green and natural-based, emphasizing nutritious, smooth flavors, especially suitable for children and teenagers to grow up healthy.
3. In the establishment of children and youth customer base at the same time, for the school, kindergarten to cross? The actual situation of the road, the breakfast store took the initiative to let an employee, wearing a logo printed on the brand uniforms, every morning, afternoon and afternoon school Peak period is responsible for taking care of children crossing the road, for such a public service activities won a lot of parents recognized for our breakfast store invariably enhance the credibility and brand connotation.
4. This is attached to the breakfast store to the parents and attached to the service of children and teenagers, the establishment of the breakfast temple multifaceted service image, directly or indirectly attracted many levels of fixed customers. So after the above measures for more than a year, our breakfast store performance should still be very good. At the same time and set up a good public image, then we can further publicize the concept of branding, establish their own brand awareness, and finally towards.
There are a lot of well-known breakfast store brands in China, in fact, no matter how the use of business skills, the flavor is the most fundamental, quality, conscience management, do not worry about no customers.