This is the most significant feature of fashion. The generation of popularity is based on the consumer's psychology of seeking change and the pursuit of new expressions. People want to break through the tradition and look forward to the affirmation of the newborn. This is mainly manifested in the clothing style, fabric, color of the three changes. Therefore, clothing companies should grasp the people's changeable psychology to cater to the needs of consumer demand.

2. short-term

Fashion will not be popular for a long time; long-term popularity must not be fashion. If a clothing style is accepted by the crowd, it will negate the original novelty of the clothing features, so that people will start a new hunt. If the popular style is abandoned by the majority of people, then the style of fashion will enter a period of decline.　　

3. Popularity

A clothing style is only accepted by the majority of target customers, in order to form a real popularity.

Following and imitating are two behavioral characteristics of popularity. Adoption by only a few is not going to set off a fad in any case.　　

4. Cyclical

Generally speaking, a clothing style from the popularity of the disappearance of the past a number of years will also appear in a new guise. In this way, clothing fashion is characterized by cycles. Japanese scholars such as Uchiyama Sheng found that the length of the skirt change cycle is about 24 years.