First, get new users from different channels.
To operate users, we must first acquire new users and solve the problem of where users come from. We should try our best to get new users from different channels to avoid the risk of single source of new users in the later period.
Android/iosApp: App Store, App Market/Store, Mobile Assistant, App advertising alliance, Social Media Advertising, Own Website, Offline, Soft Text, Resource Replacement, etc.
PC station: website navigation, search engine, traditional advertising alliance, soft text, resource replacement, etc.
Mobile stations: website navigation, search engine, mobile advertising alliance, social media advertising, offline, viral communication activities, soft text, resource replacement, etc.
The above list is only a part of the channels to acquire new users, which need to be continuously expanded and supplemented in actual operation.
Second, improve the user retention rate.
From the step of acquiring new users, we should think about "how to improve the user retention rate", such as: inducing new users to register with benefits and optimizing the registration process and experience. It should be noted that users should leave contact information as much as possible, such as mobile phone number, email address, WeChat contact information, follow WeChat official account, and follow Weibo. , for secondary marketing.
In addition, it is also important to choose the promotion channels related to product positioning and participate in the promotion activities of various channels, which is conducive to improving the promotion efficiency and reducing the promotion cost.
Through user feedback, we constantly improve the product experience, meet the needs of users and make it more convenient for users to use. Specific measures are as follows:
Timely convey product information, such as preferential activities, new features, etc.
Quickly handle user suggestions, feedback, questions, etc. , and establish a professional customer service team;
Collect user feedback regularly, analyze user data, and quickly optimize products iteratively;
Provide necessary help, such as new function guide, FAQ, etc.
Intimate service and care of core users, such as: birthday, holiday advance notice, exclusive discount, new function priority experience, etc. This needs to be done on the basis of establishing a user system, which will be mentioned next.