Cake store marketing plan template (a complete list)
In order to ensure that things or work in a scientific and orderly manner, it is often necessary to pre-determine the program according to the specific circumstances of the program, the content and form of the program should be centered on the theme, and ultimately to achieve the desired results and significance. The format and requirements of the program is what kind? The following is I help you organize the cake store marketing plan template (Daquan), welcome to read and collect.
First, product preparation
The store celebrated the event for three days, in order to ensure that the supply of products during the store celebration, the cake store according to their own situation, respectively, from the number of products and types of two aspects of the preparation.
During the store celebration period, the large-scale preferential activities will inevitably lead to a sharp increase in sales, according to the characteristics of cookies and other confectionery foods with long storage time, Sammich began to place an order 10 days in advance, the production of such products, in order to ensure that the supply of quantities.
Customers choose more affordable products, according to this situation, in the preparation of the product to the pastry class, toast class and ready-to-bake products each accounted for one-half of the proportion to adapt to customer demand for consumption.
Two, publicity and promotion
In terms of publicity and promotion, the cake store respectively from the store posters, hanging flags, store design, promotional pages and other aspects of the promotion of publicity. According to this activity, we have designed a poster with the theme of "Warmth in winter, only because of you", which describes the preferential content of this activity in detail and hangs in a conspicuous position in the store, which not only describes the content of the store celebration but also plays a role in emphasizing the atmosphere. For the design of the store, the window is decorated with cute plush toys to create a cozy atmosphere; in the store placed in the gift activities to attract customers to understand the store's promotional activities.
In the leaflet distribution of this promotion, but also to quite a lot of thought. In order to prevent the distribution of time too early people forget, the distribution of leaflets in the activities of the 2-3 days before the start, and follow the principle of far and near, in the distribution of the last time to focus on the neighborhood customer base, stores along the street and other fixed population.
Three, personnel arrangements
In the personnel arrangements before the first store personnel training, so that its detailed familiar with the activities of the store, and can accurately express the use of words. For staffing arrangements, a dedicated person is responsible for a dedicated post. New employees can be responsible for the relatively simple bread post, skilled veteran employees are responsible for the cake post, membership card card sales. In order to create a better atmosphere, we have arranged for someone to be in charge of broadcasting in the store, so that customers can learn about the store's activities through the stereo in the vicinity of the store.
Four, activity planning
The specific program of activities mainly from the buy one free one, vouchers, membership recharge to attract customers to consume.
1, cash consumption of bread pastry full of 30 yuan back to 20 yuan voucher, buy more, get more;
2, birthday cake cash purchase or booking can enjoy the buy one get one free activities;
3, members of the recharge discount, in addition to more than the amount of money to send more exquisite cups, cartoon dolls and other gifts. In order to stabilize the customer base and increase sales.
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