Jin Mailang is from China.

Jinmailang Noodles Co., Ltd. was established in 1994 and is a national key leading enterprise in agricultural industrialization. It is a modern large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, dried noodles, flour, drinks, etc. The headquarters is located in Xingtai City, Hebei Province.

Jinmailang Noodles Co., Ltd. regards "serving the country with industry and benefiting society" as its lofty philosophy. With its unique resource advantages, advanced level of professional advantages, complete range of supporting advantages, and superior product cost-effectiveness Advantages and high domestic market coverage have created an unconventional and leap-forward development model for the company. The company's Jinmailang series, Dajinye series, Dad's Kitchen "one dish and one side" series, and Lao Fan's instant noodle series have been well received by consumers across the country. The company has an annual instant noodle production capacity of 12 billion servings, a daily processing capacity of 5,500 tons of wheat, and a huge production scale of 1.8 million tons of wheat converted annually. It ranks among the top six in the industry in the world and is among the top three domestically.

In December 2019, Jinmailang was selected into the top 100 brands in the 2019 China Brand Power Ceremony. ?In April 2021, Jinmailang was selected into the top 100 national agricultural industrialization leading enterprises in 2020.

Development history:

In March 1994, Fan Xianguo established Hualong, and "Hebei Longyao Hualong Food Co., Ltd." was established. In 2002 and 2003, Jinmailang laid a solid foundation for Hualong's brand upgrade and strategic transformation.

In 2002, Jinmailang elastic noodles were officially launched in model markets such as Beijing and Shanghai. In just one year, sales reached nearly 100 million yuan, becoming a new product force competing with Master Kong and Uni-President. .

In 2003, Jinmailang elastic noodles became the main sales force of Hualong; Hualong launched "Jinmailang" in CCTV advertising. In 2004, Jinmailang achieved Hualong's third leap: Hualong and Nissin got married, and the world's largest noodle-making company was born.

Development History:

The listing of Jinmailang Beverages will change the "follow-up" strategy used by other beverage companies, create a new approach in the highly competitive beverage market, and strive to create a A new tea beverage item - clear tea, has opened up a new corporate marketing model for Jinmailang - entertainment marketing.

On April 27, 2009, the State Administration for Industry and Commerce announced the list of well-known Chinese trademarks recognized on the China Trademark Network, and the "Jinmailang" instant noodles trademark was on the list.

From September 5th to 7th, 2012, the 20 Years of Convenience Food Achievements Exhibition was held in Beijing. Jinmailang's new product "Elastic Noodle House" was unveiled, and there was an endless stream of attendees who came to try it. booth.

In May 2013, Jinmailang’s new temptation spicy and sour beef noodles took the lead in being launched in Shijiazhuang, and completed nationwide distribution in July.

From October 12th to 20th, 2014, Jinmailang’s 20th anniversary celebration and dealer conference were held in Oriental Food City, Longyao County. About 2,000 influential dealers across the country and about 300 surrounding villagers and entrepreneurs participated in this event.

On November 26, 2015, Jinmailang terminated its cooperation with Nissin through equity buyback. Jinmailang Nissei returns to Jinmailang.

In May 2016, it was ranked among the top 100 private enterprises in Hebei Province in 2015.

On June 18, 2016, the Hebei Province Modern Agriculture Investment Fair was held in Tangshan City, and the first "Hebei Province Top Ten Agricultural Products Enterprise Brands" was announced. Jinmailang Food Co., Ltd. won this honor.

In September 2016, the Ministry of Agriculture announced a list of leading enterprises in the integration of primary, secondary and tertiary industries in rural areas across the country. Jinmailang Food Co., Ltd. was on the list and was the only enterprise in Hebei Province to be on the list.

On September 12, 2016, the Hebei Provincial Development and Reform Commission, Quality Supervision Bureau, Department of Industry and Information Technology, Department of Housing and Urban-Rural Development, Department of Commerce, Department of Agriculture, Tourism Commission, Press, Publication, Radio, Film and Television Bureau, and Brand Strategy Promotion Association The 10th Hebei Brand Festival, co-sponsored by Hebei Daily Newspaper Group, was grandly held in Shijiazhuang, the capital of Hebei Province. Jinmailang won the title of "Hebei Business Card" of the 10th Hebei Brand Festival 2016.

On December 1, 2016, at the 2016 China Food Development Conference hosted by Xinhuanet, Dad’s Kitchen, a subsidiary of Jinmailang Noodles Co., Ltd., won the 2016 China Food Seven-Star Innovation Award.

On June 8, 2022, the signing ceremony for the high-end beverage production project between the Julu County People’s Government and Jinmailang Food Co., Ltd. was held at the county big data center.

Company size:

In the early 1990s, famous instant noodle companies such as Master Kong and Tongyi invariably targeted the urban market and had no time to consider the vast rural market. At that time, Hualong was still very weak. On the one hand, Hualong saw the huge potential in China's rural instant noodle market. On the other hand, it did not have the strength to compete head-on with big brands in the high-end market. Therefore, Hualong chose to expand in the mid- to low-end market first. . Over the past few years, Hualong has developed into a regional brand with strong strength and competitive advantages.

Hualong’s position as the leader in China’s rural market has been confirmed, but in the urban market, Hualong instant noodles are still blank.

The rural market must not be lost at the moment. Big brands such as "Master Kong" and "Uni-President" see the huge potential in the mid-to-low-end instant noodle market from Hualong, and there are already signs of large-scale penetration into the rural market.

Hualong’s senior management realizes that offense is the best defense. Hualong must break through, must tear apart the high-end market, and complete the strategic transformation and brand upgrade from a regional low-end brand to a national brand. This is Hualong's plan to achieve long-term stability of the enterprise. Hualong has begun strategic cooperation with 21st Century Fulai Communication Agency.

Through in-depth research on the urban market, Hualong came to the conclusion that Hualong must not be used as a brand to enter the urban market. Because on the one hand, the mid-to-low-end image positioning of Hualong noodles has been formed, and consumers have deep memories; on the other hand, Hualong is just a corporate brand and product brand, and should no longer be used as a specific product name.

Hualong Group must create a new sub-brand, enter the market with a high profile, let urban people know and accept the new Hualong, and complete the strategic transformation of entering the high-end market.