The reasons are as follows:
The first point is the inevitable result of the expansion of COFCO's entire industrial chain.
the second point is the radicalism from Niu Gensheng.
The third point is that Mengniu's share price plummeted caused by the melamine incident, which made Mengniu fall into an unprecedented dilemma. Niu Gensheng's Wan Yan Shu in that year exposed a huge financial hole and crisis. In the end, Mengniu was completely taken over by COFCO, and Niu Gensheng was out of the game.
Mengniu Dairy (Group) Co., Ltd., established in August 1999 and headquartered in Shengle Economic Park, Helinger County, Hohhot City, Inner Mongolia, is a national key enterprise in agricultural industrialization and a leading enterprise in dairy industry. Mengniu is a leading dairy supplier in China, focusing on developing and producing dairy products suitable for Chinese people's health, and it is one of the top 8 dairy companies in the world.
Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products, and has star brands such as Telunsu, Mengniu Chunzhen, Youyi C, Daily Fresh Language, Future Star, Guanyi Milk, Mengniu Yogurt, Tiran Shengxue, Ruibuen, Bellamy, Miaokelando and Ai Chenxi.
In July p>29, COFCO, the largest grain, oil and food enterprise in China, became the largest shareholder of Mengniu. The addition of COFCO has promoted Mengniu's process of "more internationalization of food safety, more globalization of strategic resource allocation, and more integration of raw materials and products".
in p>22, the company's operating income is 76 billion yuan. The share of high-end UHT milk and low-temperature yogurt remained ahead.
On August 28th, 22, ABN amro released the list of "Top 2 Global Dairy Industry" in 22, and Mengniu Group rose two places to the top 8 camp, which has been on the list for 12 consecutive years. With the forward-looking strategy of focusing on high-end, high-quality strategy and accelerating digital transformation, Mengniu continued to achieve high-quality growth and refreshed its ranking again.