Introduction to Pepsi Cola Pepsi Cola (Pepsi Cola) is a carbonated beverage introduced by the American PepsiCo, and a major competitor of Coca-Cola. In the global cola market, Coca-Cola has the upper hand, but in Quebec, Canada, where Pepsi sales are higher than those of Coca-Cola, it is one of the few regions that can surpass Coca-Cola. There, many French-speaking people were accustomed to drinking Pepsi, and through the French-speaking celebrities as spokespersons, Pepsi was able to hold its position in the local market. In the mid-twentieth century, the name Pepsi was used by Anglophones as a derogatory term for Francophones. History Pepsi was originally created in the 1890s by Caleb Bradham, a pharmacist in Northern California, USA, using carbonated water, sugar, vanilla, raw oil, pepsin and cola nuts. Originally used to treat stomach ailments, the drug was later named "Pepsi" and on June 16, 1903, it was registered as a trademark. Pepsi became famous when the pharmacist offered the drink to customers in his pharmacy. After seventeen years of success, Bradham believed that the price of sugar would rise dramatically, and spent much of his assets on sugar. However, the price of sugar did not rise, but rather fell, thus evaporating his fortune, and his Pepsi declared bankruptcy in 1923. In 1931, Pepsi was purchased by Charles G. Guth, chairman of the Loft Candy Company, which allowed it to reappear on the market. In 1940, Pepsi launched a national advertising campaign with the popular theme "Nickel Nickel", which was translated into 55 different languages. Pepsi was sold in reusable bottles, which did very well and were cheaper than Coca-Cola. As a result, Pepsi was once described as "the drink of the lower classes," and was regarded as a drink for blacks in the United States and for French-speaking people in Canada. In order to change its image, Pepsi had a big advertising campaign in the fifties and got a lot of celebrities to be its spokespersons, which made its sales directly compare with Coca-Cola's, but finally failed to surpass it. In the sixties, Pepsi began to change its strategy to sell to young people. In 1964, Pepsi started to launch a sugar-free version of Light Diet. In the 1980s, the competition between Pepsi and Coca-Cola became more intense. Pepsi launched a series of advertisements with the theme of challenge, which caused the sales of its rival to drop, while Coca-Cola, not to be outdone, launched advertisements with the theme of "New Coke". Peripheral products Pepsi opened a chain of stores in Changsha's Huangxing South Road Pedestrian Commercial Street to sell not only beverages but also peripheral sports products, including hiking bags, watches, and clothing. Spokespersons The following celebrities have been spokespersons for Pepsi in the world Michael Jackson Madonna BECKHAM RONALDO STRANSKY CARLOS In the Greater China region, celebrities who have been spokespersons for Pepsi include: Leslie Cheung Kwok Wing Andy Lau Aaron Kwok Aricheng Tay Tay Sau Moon Jay Chou Jalen Joyce Tsai Yi-Lin Chan Koon-Hsi Koo Tien-Lok Nicholas Tse Yiu Ming F4 Controversy over Human Health Pepsi has been criticized for its possible adverse effects on human health when consumed over a long period of time. Phosphoric Acid Some nutritionists believe that Pepsi and other sodas contain phosphoric acid, which can cause damage to human bone structure and osteoporosis and other problems if consumed for a long time. Introduction: Pepsi, a brand of cola. It is a carbonated beverage. Ingredients: carbonated water (water, carbon dioxide), sugar, caramel color, phosphoric acid, caffeine, edible flavor. Pepsi" and its culture Pepsi Beverages International is an American multinational corporation with a global reputation, and its annual global sales have now reached 27 billion dollars, and it is ranked among the "America's Most Admired Companies" and "The World's Most Admired Companies" in 2001, which were just announced by the U.S. magazine Fortune. In the "America's Most Admired Companies" and "World's Most Admired Companies" survey results and various industry rankings just released by the U.S. "Fortune" magazine in 2001, PepsiCo was ranked as the "World's and America's Most Admired Companies" for the second consecutive year and the first in the beverage industry; among the global top 500 companies released by the magazine, PepsiCo was ranked as the "World's Best Company". PepsiCo was ranked 63rd among the top 500 companies in the world by the magazine. PepsiCo entered China in 1982 to build factories, plus just completed a bottling plant in Shenzhen, has more than 30 joint ventures, with a total investment of nearly 500 million U.S. dollars. Its "Pepsi", "Seven Happiness", "Minute Maid", "Surge", including the "Asia", "Seven Happiness", "Seven Happiness", "Minute Maid", "Surge", "Asia", "Asia", "Asia", "Asia", "Asia", "Asia" and "Asia". "Asia", "Arctic Ocean", "Tianfu" and "Gatorade" series, The "Dole" series of beverages has become a household name in China. PepsiCo is a big and successful company. It has a history of more than 100 years since its birth in 1898, during which it was on the verge of bankruptcy and operated miserably, but eventually it was able to overcome the dangers and stride forward to usher in today's glory. Pepsi's success and all the successful enterprises, thanks to its visionary leadership, his business strategy, strict management and the continuous introduction of products to adapt to the market and have new ideas. But the most important part of Pepsi's unique success story is the culture it has given to its business and products. The concept of Pepsi brand is "Aspire to Infinity", which advocates young people's positive and enterprising attitude towards life, implying that for young people, there is unlimited space for opportunities and ideals, and they can fantasize and pursue them as much as they want. In order to promote this concept, Pepsi chose soccer and music as the basis of the brand and corporate culture carrier, in advertising and social welfare activities with the help of Jackson, Britney Spears, Aaron Kwok, Faye Wong, Chen Huilin, Zheng Xiuwen, Jay Chou, David Beckham, Cristiano Rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong, and other stars as brand spokespersons. A large number of stars as brand spokespersons, strongly advocate the spirit of corporate culture, so that Pepsi's "new generation of choice" and promote "happy and free" style is widely understood and accepted by people, especially young people. In this way, many people understand why "Pepsi" products from the simple packaging to the sports series, functional series expansion are deliberately reflect a dynamic and cheerful style, so that many young people become "Pepsi" loyal and enthusiastic consumers. The PepsiCo culture is not only corporate, but also social, and it profoundly influences a large number of people through the marketing of its products, which in turn pushes the company to innovate in accordance with the positioning of this culture, and to maintain its vitality after more than 100 years. About PepsiCo PepsiCo (Pepsico., Inc.) is one of the world's most successful consumer products companies, with 140,000 employees in more than 200 countries and territories, and 2004 sales of $29.3 billion, making it the world's fourth largest food and beverage company. PepsiCo was ranked No. 166 on the 2004 FORTUNE Global 500 list and was recently named FORTUNE's No. 1 "World's Most Admired Beverage Company" for the second consecutive year. PepsiCo was ranked in the top 10 of Forbes magazine's 2004 list of America's Most Valuable Corporate Brands, and BusinessWeek's August 2003 ranking of the world's most valuable brands ranked PepsiCo's PepsiCo brand No. 23, a division of PepsiCo. PepsiCo's predecessor, PepsiCo, was founded in 1898. PepsiCo merged with Frito-lay, the world's largest manufacturer and marketer of snack foods, in 1965 to form PepsiCo. In order to better utilize the advantages of its product mix and focus its marketing operations on its core brands, PepsiCo made a major strategic change in October 1997 by separating its Pizza Hut, KFC and Taco Bell restaurants from the company, making it an independent public company, Tricon Global, now known as YUM! Global (now known as YUM!), which also allowed the company to focus on brand building and brand marketing. In 1999, PepsiCo canned its Pepsi-Cola PepsiCo (Pepsico., Inc.) is one of the world's most successful consumer products companies, with 140,000 employees in more than 200 countries and territories, and 2004 sales of 29.3 billion U.S. dollars, making it the fourth largest food and beverage company in the world. PepsiCo was ranked No. 166 on the 2004 FORTUNE Global 500 list and was recently named FORTUNE's No. 1 "World's Most Admired Beverage Company" for the second consecutive year. PepsiCo was ranked in the top 10 of Forbes magazine's 2004 list of America's Most Valuable Corporate Brands, and BusinessWeek's August 2003 ranking of the world's most valuable brands ranked PepsiCo's PepsiCo brand No. 23, a division of PepsiCo. PepsiCo's predecessor, PepsiCo, was founded in 1898. In 1965, PepsiCo merged with Frito-lay, the world's largest manufacturer and marketer of snack foods, to form PepsiCo. While divesting its non-strategic businesses, PepsiCo has acquired or merged a number of its core businesses.In 1998, PepsiCo merged with Tropicana Products Inc. the world's No. 1 in fresh-squeezed juices.In 2000, PepsiCo added to its portfolio its core business of making fruit blends, energy drinks, dairy beverages, tea beverages and SoBe beverages with botanicals. In 2000, PepsiCo integrated the manufacturing of fruit blends, energy drinks, dairy beverages, tea beverages and SoBe beverages with botanicals into the company's business scope and developed a series of new beverage products. 2001, PepsiCo received unconditional approval from the U.S. Federal Trade Commission for its acquisition of the world-renowned Quaker Oats Company for $13.4 billion, making it the global champion of the non-carbonated beverage industry. The combined company is focused on growing its casual foods and beverages business, which is in strong demand. PepsiCo International, responsible for nearly 200 markets outside the U.S. and Canada, leads the development of PepsiCo's food and beverage businesses outside North America. I'm not sure if you're satisfied with my answer, but I'd like to know if you're satisfied with my answer. Points ~~ Oh ``````````````` Thank you ^_^ ------------------------------------------こo.]訫賥tā organize please do not steal!!!! 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