According to the official introduction, 1 Store is positioned as a specialty store integrating folklore, food, culture and urban memory. For example, in addition to brand-name products such as roast beef tongue cakes, there is also a full-face cake culture popular science wall display. In addition, elements such as Peking Opera, China Chess and Four Treasures of the Study are also creatively printed on the cover of the cake.
The bottleneck of century-old brand innovation is a recognized problem. In today's busy national tide, it is a good idea to combine brands with traditional culture. Daoxiang village is nothing more than this.
This pastry brand with many memories in old Beijing has been exploring new things in recent years, including setting up brand-new sub-brands, co-branding and promoting nostalgic products, trying to return to people's vision.
I still want to introduce Daoxiang Village in Beijing. Many friends in the south may be more familiar with Suzhou Daoxiang Village. Sue and Bay have been fighting for more than ten years for the question of "who is the master".
On September 20 18, Beijing Intellectual Property Court made a first-instance judgment on trademark infringement disputes and unfair competition between the two parties, demanding that Suzhou Daoxiang Village stop using the trademark of "Daoxiang Village" on commodities such as "jiaozi, moon cakes and cakes". However, a month later, the court of Suzhou Industrial Park in Jiangsu Province ruled that Beijing Daoxiang Village infringed the exclusive trademark right of Suzhou Daoxiang Village.
Generally speaking, Daoxiang Village in Suzhou was founded earlier, and it opened as early as 1864.
1895, Guo Baosheng, a native of Nanjing, led several men to the north, brought "Southern Pastry" to Beijing, and founded "Daoxiang Village Southern Goods Store", which is now Daoxiang Village in Beijing.
After wars and other twists and turns, finally, this time-honored Chinese dim sum shop reopened in Beixinqiao Street, Dongcheng District on 1984, which is also the origin of the present address of No.0 store in Daoxiang Village.
Exit C of Zhang Zizhong Road on Metro Line 5, and go straight along Dongsi North Street. Crossing the road, you can see the bustling crowd in the distance. The door is hung with the sign of "Zero Store", vermilion wooden door and gray brick wall, which are integrated with the surrounding hutong living area and are familiar with old Beijing.