What is new media advertising? What are the specific categories?

The so-called new media is relative to the traditional media, now the new media refers to microblogging, microblogging, direct broadcasting, short video and other Internet media. Therefore, advertising through these channels is called new media advertising. Microblogging and microblogging are mainly through soft text marketing. Short videos, live broadcasts and the like can be used to insert advertisements, similar to inserting advertisements in movies. At present, the third-party platforms that do a good job in this area of new media placement are Weiboyi and Yidao Self-media Platform, etc., so you can go to consult them.

What are the types of new media advertising? What are the advantages of new media advertising?

Currently, most of the new media ads are derived from outdoor, and some of the innovative ads come from the Internet or cell phones.

New media ads are usually interactive and precise.

What are the new media ads

All of them belong to the category of new media ads. New media is different from traditional media media and various forms of application, at present the main Internet media, games, film and television drama implantation, handheld media, digital interactive media, car mobile media, outdoor media and new media art. Dissolving power is the characteristic of new media advertising - dissolving the boundaries between traditional media (TV, radio, newspapers, newsletters), dissolving the boundaries between countries, communities, and industries, dissolving the boundaries between the transmitters and receivers of information, and so on. The new media field is composed of three infinities constructed on the basis of the Internet and digital technology, namely, infinite demand, infinite transmission and infinite production.

New media advertising is the media that can provide personalized content to the public at the same time, the media in which the transmitter and the receiver are merged into a peer-to-peer communicator, and in which numerous communicators can communicate with each other at the same time in a personalized way.

The definition of new media is still not conclusive, and scholars have many different opinions. Some communication journals have new media columns, but the research objects of the published articles are not the same, there are digital TV, mobile TV, cell phone media,

What are the forms of new media advertising?

New media is a difference in time compared to traditional media such as newspaper and television, and the way of advertising in the Internet era is therefore different from that of traditional media. The new media advertising itself relies on the Internet to carry, will have more interactive and accurate and other characteristics. Banning bland advertising customized sugar, is a mobile Internet custom advertising platform, offline attraction, online marketing of a form of advertising.

What are the main forms of new media advertising

1, interactive, traditional media one-way transmission, waiting for the fish on the hook. The new media use push on demand, the audience can through a variety of channels to actively obtain advertising information. For example, in the search engine search, in the specialty store website retrieval.

2, precision line, due to interactivity, another feature is accurate, when the user needs to advertise themselves, the initiative will filter out many irrelevant advertising content, to achieve the accuracy of the demand for advertising;

3, effectiveness, newspapers, magazines, advertising content basically can not be done effectively, in addition to the release of the time for a period of time, after which these ads will become history, also No one will pay attention to it. Due to the initiative of the new media advertising users, and the Internet engine itself has a time priority function, to the user's information is the most recent, so it also requires advertisers and new media advertising agencies to keep the ads up to date;

4, Convenience, Internet advertising is everywhere, can be in your cell phone, on the computer, in the connector of the LED screen, the subway, you need to turn on the screen on your hand, and then you can see it on the screen. The screen on your hand, such as cell phones and tablet computers, these are accompanied and caused.

5, flexible advertising model, you can pay through the point of view, pay attention to pay, rather than counting foot traffic in this way;

6, self-propagation, through the new media way to release the ads, can be the audience self-propagation, self-replication, to reach a larger audience;

7, high conversion rate, the conversion rate is the chance to turn the deal from the ads, and the traditional media, compared to the TV, if the TV is a momentary change, it's not a good idea. Compared with traditional media, if the TV is moved by a momentary advertisement, and then looking for to buy, this period of time is the excitement in the rapid decay of the process, and so find, there was no interest at that time, and the new media advertising, connected to a strong e-commerce platform, rapid turnover process, easy to get the logistical process, and not waiting for the excitement to decay, has paid for the completion of the process.

What are the characteristics of the new media advertising form

This question first understand what is the new media, new media relative to the traditional media of newspapers, television, etc., first of all, it is a difference of the times, the Internet era of advertising methods are therefore different from the traditional media. Traditional media is characterized by one-to-many broadcast communication, relying on foot traffic to determine the effectiveness of advertising.

Then the new media advertising itself relies on the Internet to carry, will have more interactivity and accuracy and other characteristics:

Web pages, websites, WeChat, cell phones, intelligent advertising machine, electronic LED advertising screen, etc. are the carrier of the new media ads, relying on the analysis and filtering of large data on the Internet. It has:

1, interactive, traditional media one-way transmission, waiting for the fish on the hook. The new media use push on demand, the audience can through a variety of channels to actively obtain advertising information. For example, in the search engine search, in the store website retrieval.

2, precision line, due to interactivity, another feature is accurate, when the user needs to advertise themselves, the initiative will filter out many irrelevant advertising content, to achieve the accuracy of the demand for advertising;

3, effectiveness, newspapers, magazines, advertising content basically can not be done effectively, in addition to the release of the time for a period of time, after which these ads will become history, also No one will pay attention to it. Due to the initiative of the new media advertising users, and the Internet engine itself has a time priority function, to the user's information is the most recent, so it also requires advertisers and new media advertising agencies to keep the ads up to date;

4, Convenience, Internet advertising is everywhere, can be in your cell phone, on the computer, in the connector of the LED screen, the subway, you need to turn on the screen on your hand, and then you can see it on the screen. The screen on your hand, such as cell phones and tablet computers, these are accompanied and caused.

5, flexible advertising model, you can pay through the point of view, pay attention to pay, rather than counting foot traffic in this way;

6, self-propagation, through the new media way to release the ads, can be the audience self-propagation, self-replication, to reach a larger audience;

7, high conversion rate, the conversion rate is the chance to turn the deal from the ads, and the traditional media, compared to the TV, if the TV is a momentary change, it's not a good idea. Compared with traditional media, if the TV is touched by a momentary advertisement, and then looking to buy, this period of time is the excitement in the process of rapid decay, and so on, has no interest at that time, while the new media advertising, connected to a strong e-commerce platform, rapid transaction process, convenient logistics process, not waiting for the excitement of the decay, has been paid for the completion of the process. After that, the audience will be more excited about the self-repair process, sharing, circle of friends.

That's all, I hope you are satisfied.

What is the concept of "new media advertising price"? What are the forms of new media advertising?

The so-called new media is relative to traditional media, new media is a constantly changing concept. As long as the basic elements of the media composition is different from the traditional media, can be called new media. Otherwise, it is at most a distortion or improvement on the original basis. New media advertising is specifically referred to in the new media advertising, advertisers in the new media advertising proportion is generally about 20%.

New media of electronic recipes: tablet computers, pads, ipad electronic recipes in medium and high-end restaurants as media, through high-definition big picture, 3D effect, video effect, audio effect, hyperlink effect, TV program effect to increase the brand's public awareness, the face of the audience are high-income people, so as to make the brand dissemination to achieve the best effect, make full use of the concept of fashion, is so far the youngest and most fashionable new media. It is by far the youngest and most fashionable new media.

Outdoor new media: the current outdoor new media advertising including outdoor video, outdoor projection, outdoor touch, etc., these outdoor new media include some outdoor interactive factors, so as to attract popularity and enhance the media value of the purpose.

Mobile new media: mobile TV, car TV, subway TV, etc. as the main form of expression, through the mobile TV program packaging design, to increase audience stickiness, easy to advertise.

Mobile new media: cell phone media is by far the most popular, fastest, most convenient and mandatory platform for all forms of media, and its development space will be very huge. In the next two to three years, 3G cell phones will gradually become popular, and mobile media will become an important means for ordinary people to obtain information in their daily lives.