after Tik Tok's model in Haidilao was shaken red, all store employees were trained at the first time to learn all the formulas of Tik Tok's model. DIY Creative Eating Some time ago, a mysterious eating method of Haidilao suddenly became popular in Tik Tok: raw eggs+shrimps were slippery and poured into oil gluten, then boiled in hot pot. As a result, Haidilao poured into a large number of netizens who followed the trend to queue up to experience Tik Tok's eating method. At that time, Haidilao got a fire without paying advertising fees. This fire has continued until now, and the shaking friends who followed the trend and came to Haidilao to experience the eating method in online celebrity, Tik Tok were amazed by the service after Haidilao's training.

It can be seen that it is not as simple as simply filling customers' stomachs when customers come to restaurants, but stores should fully meet customers' needs of sight, hearing, smell and taste, as well as the social psychology, status, social scenes and emotions of diners. Under the "new wind outlet", major brands are getting on the bus one after another, such as Xibei, encouraging employees to take photos of Tik Tok in their own names, and using Tik Tok to show Xibei's brand. Zhao Chen, a Xibei employee whose account number is "Brother Guang" in Tik Tok, ran out, and made a shaking video of himself rubbing noodles in the store, which won more than 6, praises.

Although catering is only a part of Tik Tok's content output, it does not prevent it from being seen by more people. Food is the most important thing for the people. No matter how novel and fun things are, they will eventually be forgotten, but eating will not. Eating is something that everyone must do every day. Furthermore, Tik Tok has a huge user base, mainly concentrated in the post-95 s and post- s. They not only brush other people's videos, but also like to record Tik Tok by themselves.

it is not difficult to see that the popularity of these catering companies is undoubtedly that they have an explosive product that can "shake". Haidilao has a special pot and bowl, and Xibei has a oat noodle. The answer tea has an answer, and the confession tea can confess. Every shop has its own explosive products suitable for shaking friends, but instead of deliberately doing it, it got a free publicity ride. This requires catering people to change their traditional advertising thinking, explore the unique explosive products of their own stores, and use the novelty of explosive products to attract the vast number of shaking friends, which can naturally achieve the effect of not promoting but promoting.