Handicrafts (English: art craft) handicraft products. That is, products made from raw materials or semi-finished products processed by hand or machine. It is a general term for a group of valuable works of art. Crafts come from life, but they create value higher than life. It is the crystallization of people's wisdom, fully embodies human creativity and artistry, and is a priceless treasure of mankind. The following is a business plan about handicrafts that I have compiled for you as a reference. Welcome to read!

Handicrafts business plan Part 1

1. Overview of project construction

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Project name: Lanyi Space National Characteristic Crafts Co., Ltd.

Project construction unit: Lanyi Space Yunnan National Characteristic Crafts Central China Market Headquarters

Project leader: Lan Art

Project construction content: building the largest brand handicraft chain store in the country

Total project investment: about 500,000 yuan

Project financing: social financing of 300,000 yuan above.

Project construction period: The construction and integration period is 5 months.

2. Project Overview

Blue Art Space was prepared in June 2001. On October 23, 2002, two partners *** jointly invested 110,000 yuan to take over Wuhan City Jiafanmeige Pizzeria at No. 167 Yanjiang Avenue opened on December 16. It has been more than a year since then, during which time two branches were opened one after another, both of which were closed due to SARS and demolition of storefronts. There is currently one direct-operated store and one signed franchise store in Handan, with many customers interested in joining (as evidenced by letters). During the development process, Blue Art Space has attracted the attention of many media. Hebei TV Station's "Fashion Pioneer" column has reported it in the form of a special topic, achieving good brand effect. Hubei TV Station, Shaanxi TV Station, and Sichuan TV Station all paid attention in the form of news or specialty stores, and "Chutian Golden News" also conducted relevant reports this November. Throughout the year of development, Blue Art Space has accumulated rich professional knowledge on national handicrafts, trained two sales staff who are more professional in selling handicrafts, and the organizer of Blue Art Space has also withstood the baptism of the market. During the development process, Lanyi Space resolutely grasped the ethnic characteristics of Yunnan, made every effort to establish the brand image of a regular chain store, and formulated relevant systems, such as a membership card system, a non-counteroffer system, and actively registered trademarks to sell ethnic products in Wuhan. Small handicraft shops and friends who like ethnic handicrafts enjoy a high reputation.

3. Project Features

Since its opening, Lanyi Space has attracted social attention: only one month after its opening, it was interviewed by the Hubei Satellite TV News Department and appeared in Hubei News in the form of news in front of a large audience. As time went by, many friends inquired about franchise matters. Because Lanyi Space was established relatively recently and lacked sufficient experience and management capabilities to develop franchise stores, they repeatedly declined. In April this year, Hebei Satellite TV's "Fashion Pioneer" column came here to shoot a four-minute feature film. It caused quite a sensation after it was broadcast in Hebei. Many friends contacted us by phone or letter. , hope to join our store and cooperate in development.

The reason why Blue Art Space has attracted people's attention is not only because of the characteristics of the shop itself, but also because of the market's demand for ethnic handicrafts and ethnic culture. The characteristics of the Blue Art Space focus on the essence of folk crafts from the southwestern provinces of China. As we all know, Yunnan is a major tourism province and one of the few strong tourism provinces in China. It is endowed with unique natural resources and is also the area where the largest number of ethnic minorities live in China. There are 26 ethnic groups in the province, and each ethnic group has its own unique social culture and rich Colorful folk crafts, such as Dali's butterfly specimens, tie-dye, and batik crafts; Lijiang's Dongba culture, meticulously carved woodcarvings, mysterious Naxi ancient music, Shangri-La's ruggedness, softness, and purity, and the primitive Tibetan Buddhism and true knowledge, all attract people's attention, and also attract the attention of friends who love traveling. It is this natural condition that gives Lanyi Space an advantage that other ethnic handicraft stores cannot match: diversified handicrafts, profound national heritage, and the ability to develop sustainably.

4. Project development direction

Blue Art Space is conceived and operated as a national chain store that mainly deals in ethnic handicrafts. In order to achieve this goal, full consideration was given when choosing the store name. For future development, we did not add local Yunnan characteristics to the store name to facilitate future brand extension and updating of handicraft categories. Five months after the establishment of Blue Art Space, customers actively applied for a registered trademark when they reported that the store name was unique and had no negative impact. The registered trademark certificate will be officially obtained in April 2004.

Franchise chain is the main direction of future development of Lanyi Space. In addition, Lanyi Space understands the market conditions in various places through the information provided by customers, and develops its own direct stores at the appropriate time to obtain more profits. Since some Yunnan or Indian and Pakistani handicrafts are distinctive and high-grade, direct sales points can be set up in shopping malls or high-end hotels, guesthouses, etc. In the process of company development, we will actively and steadily engage in the import and export of handicrafts by taking advantage of the initial accumulation and professional talents in the early stage. Trade (such as silver jewelry from Thailand, wood carvings from Southeast Asia, and tin products from Malaysia) allows foreign people to further understand China's national handicrafts, and at the same time allows domestic people to appreciate more foreign handicrafts.

5. Project development prospects

The handicraft industry has always been a high-profit industry, but now there are fewer companies specializing in ethnic handicrafts, and there is no national leading brand.

As the living standards of surrounding residents improve day by day, traveling, fashion and leisure, and returning to basics have become a way for people to pursue a happy life. The desire to buy handicrafts, fashion embellishments, and decorate their homes has become The future consumption potential of Blue Art Space.

Tool market research shows that Chengdu Tianyi Jewelry and Zhengzhou Xuelanghu Jewelry are relatively successful companies in this industry. Chengdu Tianyi already has a direct-operated store in Wuhan. They not only develop franchises, but also wholesale handicrafts to the market, forming their own advantages in Indian and Pakistani culture. After four years of development, Zhengzhou Snow Wolf Lake has not only accumulated a large amount of assets, but also officially launched nationwide franchise business at the beginning of this year. They currently have two direct-operated stores and one wholesale store in Zhengzhou, as well as one in Xi'an and Wuhan. A wholesale store, in addition, there are a very small number of franchise stores. Through market research on the two more successful ethnic handicraft companies mentioned above, we discovered the advantages of each other: the handicrafts are mainly Tibetan ornaments, and the main profits come from Tibetan ornaments; in addition, because they are fully prepared and have rich original accumulation, It also has great advantages in website construction, crafts expertise, and company management.

The specialty of Lanyi Space is the sale of handicrafts with Yunnan ethnic characteristics. Because of its wide variety of crafts, it is highly tolerant, including many Tibetan ornaments. The price of Tibetan ornaments in the market is relatively high, and not every customer has the purchasing power. Therefore, the department has re-adjusted its prices, ranging from high to low. High and low complement each other to adapt to a variety of customer needs.

Crafts Business Plan Part 2

Preface

With the development of society and the improvement of material and cultural levels, contemporary people are increasingly pursuing spiritual pursuits enjoyment and visual enjoyment. In today's pursuit of personalization, amber craftsmanship has become irresistibly popular around us with its unique artistic charm, decorative and practical performance, and the joy of handcrafting. It penetrates into every aspect of our lives like the wind, bringing come with huge market prospects.

Entrepreneurship is a difficult but promising way out. At present, the employment rate of university undergraduates is deteriorating, and it is particularly difficult for ordinary university undergraduates majoring in finance and law. However, if you can apply what you have learned to life and develop with the development of the team, you will not only be able to maximize your own abilities, but also make a career in the future. As long as you believe and try your best, Sanchuang will definitely become a formal company, so that all members can realize their own value. The cause is built by everyone, so everyone is the master.

The idea of ??starting a business in our hearts has nothing to do with rebellion, it is just about a dream. How heavy is a dream? For those who are happy-go-lucky, it is a dream they have had and will soon forget. But for those who really want to realize value, dreams are the only reason to fight!

With a great dream, we are about to start our first practical activity.

For the early founders of Huimeng Amber Crafts, they all had certain practical experience and qualities. This plan is to allow all members to accumulate experience. We should use this plan as a good starting point to learn more.

We are nothing great now, but one day, no one will say that we are nothing great. After the real investment and entrepreneurship plan begins, we must work harder. I promised that my dream is not to try my best, but to achieve it. I hope that everyone can face every challenge they are about to face with this attitude.

Table of Contents

1. Executive Summary ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ 4

2. Amber Crafts Market Survey and Analysis┄┄┄┄┄┄┄┄ 4

3. Company strategy ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ 6

4. Marketing strategy ┄ ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄ 9

5. Management system ┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄10

6. Financing and capital operations┄┄┄┄┄┄┄┄┄┄┄┄┄11

7. Financial analysis and forecasting┄┄┄┄┄┄┄┄┄┄┄┄┄11

8. Appendix┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄┄12

9. Team leader information┄┄┄┄┄┄┄┄┄┄ ┄┄┄13

1. Executive Summary

1.1 Company Overview

Handicrafts, handicraft products, products that are processed by hand from raw materials or semi-finished products , is a general term for a group of valuable works of art. Artworks come from life, but they create value higher than life. It is the crystallization of people's wisdom, fully embodies human creativity and artistry, and is a priceless treasure of mankind. As we all know, the life span of every creature is limited and will have its own end of life history, and our amber handicrafts allow their lives to be extended and achieve eternal life. It is based on this that we are preparing to establish "Huimeng" Amber Craft Co., Ltd., and the registered trademark is "Huimeng". The company is committed to producing exquisite and beautiful amber crafts.

1.2 Products and Markets

Our company designs and produces various insect specimens, life history specimens of amphibians and reptiles, amber pendants, amber bracelets, amber electronic pendants, etc.

Handmade craftsmanship has a long history of folk production in our country and is a treasure of Chinese culture and art. It is famous at home and abroad for its long history, exquisite skills, rich categories, and handed down masterpieces. Thousands of Over the years, traditional handicraft products have always been a major characteristic industry representing the Chinese nation. Traditional handicrafts are both cultural artworks and daily necessities, closely related to people's lives. It is indeed a very strange phenomenon that fashion handicrafts are so prosperous and popular in modern cities. Some people say that this is because of nostalgia, a kind of recollection of the past hand-made years;

In today's pursuit of individuality, hand-made craftsmanship, with its unique artistic charm, decorative and practical performance, and the freedom of handcrafting Fun has become irresistibly popular around us. It penetrates into every aspect of our lives like the wind, bringing huge market prospects.

With the continuous development of today's science and technology, machines as production tools have increasingly reduced people's manual labor; the increasingly developed electronic computers can not only perform mathematical operations accurately, but also translate a language into words. It becomes another language, replacing people's mental work. The emergence of modern robots can not only replace human hands to perform dangerous tasks or experiments, but also use them to engage in artistic creation.

How to use it to write, paint, or embroider? It is estimated that in the near future, all works of art created by human hands will gradually be replaced by technological products such as electronic computers. So, the hand-made skills of pottery, weaving, paper making, and toys that were closely related to people's lives in the past have gradually become unknown.

With the impact of modernization, traditional craftsmanship is quietly passing away from us. What disappears with it is the communication between people and things, and the harmony between life and nature. Today, there is a dazzling array of daily necessities and handicrafts, but they lack the warmth and emotion left by the producers.

Hand-made arts and crafts are the art of producers. They come from the folk and serve the people. They always integrate practicality and aesthetics, and have the duality of material and spirituality. They are not purely artistic phenomena. Folk arts and crafts are rooted at the grassroots level of society and continue to flourish in different ethnic groups and regions. They have built a solid foundation of popular culture and have had a profound impact on other cultures and arts.

1.3 Investment and Finance

The company plans to register at the School of Life and Environmental Sciences of Huangshan University.

The company used the school’s entrepreneurship fund to encourage college students to invest 30,000 yuan, of which the team’s self-raised funds totaled 10,000 yuan. The capital allocation situation is: 20,000 yuan for investment in machinery and equipment, and 100 yuan for daily working capital.

1.4 Organization and Human Resources

The company is a limited liability company, and the organizational structure is a linear system in the early stages of entrepreneurship. The company's management is composed of an entrepreneurial team, and the company implements the head office responsibility system. Under the general manager, there are marketing department, sales department, finance department, technology and design department and public relations office.

1.5 Summary

Amber Crafts Production and Sales Co., Ltd. is committed to producing exquisite and beautiful amber crafts, with short production cycle, low initial investment and quick return of funds. Therefore, this project has great development prospects and investment value.

2. Amber handicraft market research and analysis

2.1 Market characteristics

Common insects are fixed with plexiglass and then cooled to form. At present, amber handicrafts are widely used in indoor furnishings and accessories. They are high-quality and low-priced and are very popular among the public.

　2.2 Product Features

As we all know, there are many kinds of animals and plants in the Huangshan area. In order to better preserve these specimens, amber technology is used to preserve them, which not only has appreciation value, but also forms a kind of A new type of art culture, amber craft culture, has become a unique new art culture in Huizhou. The amber craft culture is promoted together with other cultures in Huizhou. In terms of amber craft raw materials, we have unique advantages. We products reflect this advantage.

Crafts Business Plan Part 3

Time? Crafts Business Plan

Name: Zhou Yajing Class: Chain Class 3121 Student Number: 1504123032 Instructor ：Li Xinjian

Table of contents

Business plan 1 Table of contents

Chapter 1 Executive summary

1.1 Brief description of creative background and project< /p>

1.2 Basic information of the company and management team

1.3 Market analysis and marketing strategy

1.4 Products, services, manufacturing

1.5 Investment and finance and risk analysis

Chapter 2 Company Introduction

Chapter 1 Executive Summary

1.1 Brief description of creative background and project

Exquisite Gift boxes

Polymer clay

Various paper flowers

Various materials needed for designing clothes

......

In modern cities, if you don’t know fashion handicrafts, then you will definitely not be a fashion person. It is indeed a very strange phenomenon that fashion handicrafts are so prosperous and popular in modern cities. Some people say that this is because of nostalgia, a reminiscence of the past years of handicrafts; others say that this is because modern cities have curbed people's hands-on opportunities, and fashionable handicrafts have become a means for parents to train their children's hands-on abilities. And I think this is a way of self-relaxation and self-intoxication. During the hands-on process, feel the joy of self-labor.

Therefore, our entrepreneurial design team made this business plan. The feasibility and implementation steps of the plan will be analyzed in detail in the following chapters. The entire plan consists of nine parts and appendices.

1.2 Basic information of the company and management team

The company will be registered as a limited liability company in the early stages of its establishment. Registered capital of the company: RMB 1 million. The company adopts a model of operating both physical stores and online virtual stores. Open physical stores near university towns in medium and large cities. Committed to the integration of research, production and sales of handicrafts. Has its own R&D studio and R&D team. As well as specialized sample stores and related distribution channels, it adopts a modern information management model to effectively integrate the entire process of the company's production, supply and marketing. Through the sales of finished products and semi-finished products, as well as the development of tourism services, the company has become a diversified handicraft art development company. It also adopts a modern information management model to effectively integrate the entire process of the company's production, supply and marketing. By selling finished products and semi-finished products, processing, and developing online stores, the company has become a diversified agricultural product development company.

1.3 Market Analysis and Marketing Strategy

We have scientifically analyzed the relevant markets from the macro and micro environments respectively, and concluded that DIY stores are a low-cost and high-profit business. At present, there are many DIY shops, but their promotion is not enough. And our target market is positioned between students and white-collar workers. Being close to low- and middle-income groups is conducive to product promotion and establishing brand credibility.

1.4 Products, Services, Manufacturing

We mainly focus on DIY handmade products. We have many types of DIY handmade products, including paper flowers, exquisite gift boxes, handmade pottery, drawing patterns on clothes, making candles... At the same time, our store also sells raw materials for handmade products.

In order to ensure the high quality and low price of raw materials, we contacted local garment factories and signed legitimate contracts.

1.5 Investment, Financial and Risk Analysis

In this section, we use some tables to illustrate our company's expected financial situation. These include:

The balance sheet, income statement, etc. for the next five years. There are also various legends. From the analysis of the line chart, we can see that this is a business with rapid profits.

Chapter 2 Company Introduction

2.1 Corporate Philosophy

Inherit and carry forward the traditional handicraft culture of the Chinese nation, and create conditions to eliminate consumers’ real-life problems Conflicts and pressures, a harmonious social environment, increased employment, and residents’ happiness index. Fully shoulder the responsibilities of the enterprise and help build a harmonious society.

Company purpose: Do whatever you want, and get the most sincere rewards with the smallest effort. Dare to think and act, and realize your dreams at the lowest cost.

? Satisfy the psychological needs of the public

① The existence of DIY always seems to start from people's desire to save money. In order to pay less, people will inevitably choose to do it themselves or give up doing it by machine. I feel like making it myself is much more affordable than buying it.

② When people are tired of seeing the sameness of industrial products on the market, or the sameness of market products cannot meet the special needs of their own homes,? Do it yourself? You can do what you need and what you want. Create unique and unique works on the market to meet the individual needs of consumers.

? Cultivate children’s hands-on ability

The test-taking ability of Chinese children is recognized as first-class in the world, but the hands-on ability of Chinese children has always lagged behind that of developed countries in Europe and the United States. This is a problem for the Chinese education sector and Chinese society. Urgent problem to be solved. Handmade DIY enables children to develop their hands-on skills and learn from them during the production process. It opens up a lively and interesting second classroom for children, allowing healthy and beneficial activities to enrich the extracurricular life of teenagers.

? Meet holiday needs

① On Father’s Day, Mother’s Day, Children’s Day, birthdays and other festivals that can cultivate the relationship between family members, our workshop provides exclusive DIY products . As family gifts, people also tend to make them by themselves, abandoning the past habit of buying high-end ready-made products, and pay more attention to affordability and sincerity.

② The friendship between classmates and friends is an important link to maintain modern interpersonal relationships. This kind of emotion goes beyond the material scope.

When giving gifts between classmates and friends, it does not matter whether they are valuable or not. What is important is that they can more accurately convey the heart of the giver. For students, they have more time to do DIY and can choose some more difficult and creative works. Our store has many types of works to choose from. Friendship gifts are an important part of our store, especially graduation gifts and winter and summer vacation gifts, which can fully meet the deep needs of conveying friendship.

③ Bringing consumers a good mood throughout the day is also an important concept of our store. Many people in modern times pay attention to fashion and taste every month.

2.2 Company Profile

Time DIY Co., Ltd. is a workshop that provides hand-made places, professional technical guidance and sales of handicrafts. The name represents our mission to let people use their brains and use your hands to create; relax and feel us Everything beautiful around you!

?Time?DIY Co., Ltd. is a modern casual handicraft workshop that integrates traditional Chinese handicrafts and introduces foreign fashion handmade elements. It mainly focuses on DIY handcrafts, including Make your own exquisite gifts, handmade pottery, dolls, bouquets, design your own clothes, make your own ideal clothes, and draw the patterns you want on the clothes yourself? Our DIY craft company can provide what customers want most and what they want in their hearts. A gift full of emotions. Customers tell us their inner needs, and we provide them with raw materials and guide them to complete the gifts in their hearts. This not only gives the other party a beautiful gift, but also gives the other party a piece of their own affection, making the other party feel that the courtesy is light but the affection is heavy. Feel the deep warmth.

In order to maximize the company’s interests, we will enter the DIY market in parallel with both physical stores and online stores.

Company goals: Satisfy consumers’ curiosity, create a relaxing and pleasant atmosphere, and pursue maximization of company interests. Relying on the new leisure industry, we strive to occupy a major share of the traditional leisure industry market and ultimately occupy a certain share of the overall leisure market.

2.3 Company situation

Company name: Guangguang DIY Co., Ltd.

Registered address: Wuhu City

Registration time: 2013 June 2019

Founder: Zhou Yajing

Company nature: Limited liability company

Company business projects: DIY small gifts

Company Goals:

① Strive to occupy a major share of the traditional leisure industry market, and ultimately occupy a certain share of the overall leisure market. ② Take market demand as the production guide to meet the needs of domestic and foreign consumers.

③Use modern marketing methods and scientific management methods to make the company a demonstration point for the production of handmade products in my country.

④ Taking the DIY soft clay series and DIY clay painting series as the leading projects, it gradually penetrates into the handmade market, small accessories market and gift market, becoming a representative of the DIY industry and introducing a wider range of products in the future. DIY projects create the most competitive brands.

Company registered capital: 1 million yuan

Company philosophy: bring happiness to customers in a convenient way.