According to the Index System Framework of Culture and Related Industries formulated by the National Bureau of Statistics, the Ministry of Culture, the State Administration of Radio, Film and Television, and the General Administration of Press and Publication, the concept of "cultural industry" is defined as "an activity that provides cultural and entertainment products and services to the public and a collection of activities related to these activities". The scope of cultural industry and related industries includes: the production and sales activities of articles and equipment directly related to cultural products, cultural communication services and cultural rest and entertainment activities, as well as the production and sales activities of related cultural products.

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Cultural industrial park is obviously a difficult problem with no accurate answer, and at the same time, it is also a difficult problem with multiple solutions. Therefore, the way to solve the problem is not the process of designing an optimal cultural industrial park, but a process of searching, verifying, simulating, evaluating and finally obtaining a satisfactory solution, which is also a process of searching and demonstrating in many scenarios in the future.

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What's the game? As far as the industrial chain is concerned, it is a high-level cultural industry, just like movies. It conforms to the basic characteristics of the cultural industry, can bring the audience a pleasant sensory and spiritual experience, and will affect the audience's psychology to some extent.

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Research on the Current Situation and Trend of Cultural Industry Development in China (I)

In today's world, cultural industry has become the core industry of knowledge economy in the 2 1 century and the pillar industry of national economy in developed countries. "According to statistics, in 2000, the output value of British cultural industry accounted for 7.9% of GDP, while that of Japanese culture, entertainment and consumption accounted for 4% of GDP, and the output value of entertainment industry was second only to that of automobile industry. The output value of the American cultural industry has accounted for 18% to 25% of the total GDP, and the audio-visual industry has surpassed the aerospace industry, ranking first in export trade. "

Since the 1990s, China's cultural industry has accelerated and become one of the fastest growing industries in China in the past 20 years. However, the development level of the overall industry is even lower than that of the general developing countries. Due to China's huge population and cultural consumption demand and the evolution of industrial structure, the cultural industry is full of extraordinary limited development space. The development and exploitation of cultural industry has become the core field of China's macro-development in the 2/kloc-0 century, and its participation in international competition and seizing the commanding heights of economy and culture. Therefore, it is not only necessary but also extremely urgent for us to study and discuss the current management and management of cultural industry in China.

Keywords: cultural industry, knowledge economy, creative industry, brand management

preface

As a new sunrise industry in the contemporary world economic system, cultural industry has a key position in the global economic development, and it has increasingly become the pillar industry and core industry in developed countries. Its employees have accounted for 3%-6% of all employees in some developed countries,1980-1998, and the world trade volume of cultural industries has increased from 95.34 billion US dollars to 387.03 billion US dollars. In recent years, before and after entering the 2 1 century, its rapid development is unprecedented, and it has become a symbol of the contemporary gold industry and the future economy of mankind.

In Japan, the cultural industry is collectively referred to as the entertainment and sightseeing industry. In 2000, the scale of the cultural industry was 85 trillion yen, accounting for 7% of the gross national product. In Korea, from1999-2003, the average annual growth rate of the four major entertainment industries was 22.8%, while the growth rate of the seven major traditional industries was 3.3% in the same period.

Cultural consumption in the United States and some western European countries accounts for about 30% of household consumption, and the output value of American cultural industries accounts for18%-25% of the total GDP. Among the 400 richest American companies, 72 are cultural enterprises. In the 1990s, the export of American audio-visual technology products reached 60 billion dollars, and the United States has seized the commanding heights of the international industrial upgrading movement.

Starting with the significance of developing China's cultural industry, this paper analyzes the current situation and existing problems in the operation and management of China's cultural industry, and puts forward relevant strategies and suggestions for comprehensively developing China's cultural industry.

First, the significance of developing China's cultural industry

In the era of global economic integration, high-tech and digitalization, it has become an urgent need for the survival and development of human society to strive to achieve the balance between spiritual needs and material needs. At the same time, people's spiritual and cultural needs and other needs driven by it have also greatly expanded the new space for economic development, and the cultural industry will become a huge driving force for social and economic development. I