With the continuous progress of society, people gradually realize the importance of reporting, which has the characteristics of narrative language. So do you really know how to write a good report? The following is my research report on the market of Xerox potato chips for your reference, hoping to help friends in need.
Oxfam Potato Chips Market Research Report 1 Research Purpose:
The competition in the potato chip market is fierce, among which Kobik, Xerox and Shang Haojia occupy the top three in the potato chip market.
Among them, the taste, price, packaging and brand of the product are the factors that consumers choose potato chips. This report aims to investigate and analyze the packaging of potato chips.
Investigator:
, Sun Jing, Dan
Survey content:
Packaging form, packaging capacity and structure of "Xerox" potato chips
Scope of investigation:
The core target consumers of potato chip products are 16-25 years old consumers, and both male and female consumers are core consumers of potato chip products.
Research time:
20xx/6/ 17——20xx/6/2 1
The content of our research this time is the market research of "Xerox" potato chips. This paper focuses on the theme of "the influence of packaging on potato chips".
The first is the basic understanding of "Xerox" brand potato chips.
First, "Xerox" brand potato chips
PepsiCo is one of the largest food and beverage companies in the world, covering nearly 200 countries around the world. Its main businesses include Frito-Lay snacks, Pepsi-Cola drinks, Gatorade sports drinks, Tropicana juices, Quaker cereals and many other brands. Pepsi's "Xerox" potato chips are a model of "detail" marketing.
After market research, Pepsi found that consumers like to eat crisp potato chips best. On this basis, Pepsi draws a conclusion through market research: the thinner the chips are cut, the more brittle the chips will be. In order to satisfy consumers' preferences, Pepsi has specially cultivated a kind of potato, which can be sliced thinner than other potatoes, and the color of this potato is whiter. Therefore, it is inevitable that Xerox chips will occupy a high market share. In addition, the packaging material of Xerox potato chips is a new material with high barrier, high light resistance, oil resistance and good stiffness, and the gravure printing is exquisite. In terms of color, it is refreshing because of different tastes. According to the survey, we found that many consumers like Joy's packaging, which is colorful and easy to carry. This is also one of the irresistible reasons for "Xerox" potato chips!
Second, the packaging form of "Xerox" potato chips
According to the understanding of "Xerox" potato chips and the basic situation of the market, the tastes of domestic barrels are: original flavor, cucumber, lime, Thai fragrant leaf chicken, kimchi, tomato, braised pork, pineapple sweet meat, seafood, bacon, bacon and so on. According to different tastes, the overall packaging color is different. Through the investigation of consumers, we found cucumbers, limes, bacon and so on. Green packaging gives people a bright eye, finds a natural fragrance in greasy food, and stimulates people's desire to eat.
Third, the packaging structure of "Xerox" chips
What kind of packaged potato chips do consumers like best? This is what food companies are most worried about. According to the survey, 49.8% of the consumers surveyed like to eat test-tube potato chips; The proportion of consumers who like to eat bagged potato chips most is also 33.8%; The consumer who likes to eat boxed potato chips most is 15.5%. At present, potato chips in supermarkets are mainly packed in tubes and bagged. According to the survey, potato chips in tubes are more popular with consumers, because they are easy to carry and not fragile to avoid spoiling the taste.
Four. Analysis and conclusion
According to investigation and analysis, the shortcomings of existing potato chips are mainly small quantity and fragile. Consumers believe that the shortcomings of existing potato chips products are mainly manifested in two aspects:
One is that the quantity of each box or package of potato chips is too small, and you will finish a package of potato chips in a short time without addiction;
The second is that potato chips are fragile. Whether it is boxed or bagged, some will break after opening, and more and more will break when eating. There are also a few consumers who think that the shortcomings of the existing potato chip products are too greasy, inconvenient to carry, and no waste of nutrition and packaging. However, consumers believe that the main disadvantages of existing potato chips products are that they are small in quantity and fragile.
In such a competitive society, how to make consumers loyal to your brand? While strengthening the quality of potato chips, we should try to figure out the consumption needs of consumers who eat potato chips and pay attention to packaging and corporate emotional investment. Therefore, our group decided to work hard on "shatterproof" and carry out a series of designs on tube packaging to attract consumers' attention with unique shape packaging.
Xerox potato chips market research report II. The brand of xerox potato chips
PepsiCo is one of the largest food and beverage companies in the world, covering nearly 200 countries around the world. The company's main businesses include Frito-Lay snack food and Pepsi-Cola beverage company.
Through market research, PepsiCo found that, based on consumers' preferences, this kind of potato can be packaged with "playable" packaging materials, with various colors and convenient carrying. This is also "music"
Second, the packaging form of "Xerox" potato chips
According to the understanding of "Xerox" potato chips and the basic market situation, the tastes of domestic barrels are: original flavor, cucumber, lime, Thai fragrant leaf chicken, kimchi, tomato, braised pork, pineapple sweet meat, seafood, bacon and so on. According to different tastes, the overall packaging color is different. Through the investigation of consumers, we found cucumbers, limes and tomatoes.
Thin potato chips, wonderful taste, but also bearing the taste of China's human feelings, the taste of happiness.
The green packaging of Xerox potato chips caters to most people's preferences, giving people a unique taste, crispy and delicious, fresh and natural evaluation. Green packaging gives people a bright eye, finds a natural fragrance in greasy food, and stimulates people's desire to eat.
Third, the packaging structure of "Xerox" chips
The survey shows that 49.8% of the consumers surveyed are 15.5%.
One is that there will be more and more pieces on each box or edge. There are also a few consumers who think that the shortcomings of the existing potato chip products are too greasy, inconvenient to carry, and no waste of nutrition and packaging. However, consumers believe that the main disadvantages of existing potato chips products are that they are small in quantity and fragile.
In such a competitive society, how to make consumers loyal to your brand, while strengthening the quality of potato chips, we should also try to figure out the consumption needs of consumers who eat potato chips.
Thin potato chips, wonderful taste, but also bearing the taste of China's human feelings, the taste of happiness.
Pay attention to packaging and enterprise emotional investment. Therefore, our group decided to work hard on "shatterproof" and carry out a series of designs on tube packaging to attract consumers' attention with unique shape packaging. There are still many defects in potato chip packaging, such as: the product is crushed by extrusion. In order to prevent oil from oxidative rancidity, many puffed food packaging bags should be filled with gas. The data show that the packaging of puffed food should be filled with nitrogen, which is clean, non-toxic and dry, which can ensure that puffed food does not change color and taste for a long time and is safe to eat. Filled with nitrogen—
Objective: In order to inhibit the growth of microorganisms in food, nitrogen is inert and easy to prepare cheaply.
Supplement: Some food packages also contain desiccant (calcium chloride) to prevent food deliquescence.
High barrier property, high shading property and good rigidity.
Exquisite gravure printing
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