Ice-cream is an indispensable tool to reduce heat in summer, have you ever had such an experience, one day you took an ice-cream from the freezer, but when you checked out you realized that this ice-cream is ridiculously expensive. At this point my heart is broken, there seems to be 10,000 head of grass mud horse in the gallop, want to put it back to the freezer, but looking at the cashier eager and expectant eyes, and the customers in line, can be said to be in a dilemma.

Well, one can only buy this overpriced ice cream in silence ...... This awkward situation can be described in one word: ice-cream assassin. This refers to hiding in an inconspicuous corner so that you think it's just a minor character with a minor name, but the checkout gives us a feeling of being stabbed.

Do you know where this stunt comes from? It's from the comments section of a short video, where a netizen tweeted, "I avoided Zhong Xuegao, I avoided Menglong, I picked it out of a corner, and then it taught me a lesson when I was checking out."

Short video instantly caused netizens **** Ming, some comments on the "should control the ice-cream session of these assassins", but said, the description can not be more apt.

"Ice-cream assassin" this terrier was born, this then continued to ferment ...... "caught another ice-cream assassin", "Summer Wary of ice-cream assassin", "go to the supermarket do not take do not recognize the ice cream", "lurking in the convenience store freezer ice-cream assassin", "who is in the dozens of yuan of ice cream to pay the bill " and other content has become a hot topic of discussion among netizens, and the attention of high-priced ice cream has skyrocketed.

In fact, last year there were signs of ice-cream assassins, such as the Northeast ice-cream "fairy price", Zhong Xuegao's "66 yuan of the most expensive ice-cream", until this year's concentrated outbreak of the "ice-cream assassins The phenomenon of "ice-cream assassin" has been centered this year. Many netizens have lamented that ice-cream is really getting more and more expensive, and some stores even do not have clearly marked prices, when you take the feeling that this ice-cream should not be worth the money, but when you pay for it, you are afraid of losing face, you can only buy this high-priced ice-cream.

Look at the picture below, can you tell which one is 1 dollar and which one is 39.9 dollars?

A netizen very graphically said this sentence, cheap eat mouth cold, expensive eat heart cold, really describes the spot.

Look at the expensive ones:

Then look at the cheap ones:

Small snowman

Mung bean

Old popsicle

Ice factory

Corn spice

Small pudding

Why is the phenomenon of ice-cream assassins occur? Some ice-cream brand owners said that the production of ice-cream involves a lot of processes, fetching materials, research and development, production, storage, transportation, etc., the quality of which needs to be strictly controlled. In the supply chain, the input cost is extremely high. At the moment the price of raw materials, labor and cold chain transportation costs have risen sharply, the terminal price naturally rose.

In fact, these high-priced ice-cream, we can all find, are with a Netflix attribute, the product is excessive Netflix, high-end industry development can not play a long beneficial role, affordable ice-cream is what we need, if one day we consume pro-people products are hesitant for a long time, this market really have to shrink.