After bosses learn to use Douyin and make videos, they can use the following methods to market from an interesting and useful perspective.

Interesting

1. Show off talents and unique skills

If the restaurant owner or chef has a unique skill, he can package it and accompany it with Douyin pop songs to perform release.

A good knife shows off your knife skills. Download the ‘Where to Find Business Opportunities’ app to learn more. A good display wok for cooking, after all, not everyone can carve beautiful noodles or create fire in the pot when cooking. The better the unique skills are, the more they can attract users’ attention and stimulate their desire to visit the store. Download the ‘Where to Find Business Opportunities’ app to learn more.

What to do if the unique skills are average or there are no unique skills? The restaurant can encourage employees to open Douyin accounts to show their lives on it.

The restaurant can organize employees with good looks to do simple talent shows, such as rapping, singing, dancing, performing jokes, etc. Doing so will personify a cold brand and make it warm, which will help accumulate customer favorability.

2. Display in-store special activities and mobilize customers to participate

While restaurants conduct offline activities for marketing, they can also move them online to join forces.

For example, a certain online black tea held a challenge to win a free order in 10 seconds. Because the threshold for participation is low, it is interesting and fun. Many customers posted the event participation process on social media such as Douyin and Moments, which brought a group of new fans to experience and purchase.

Restaurants can also encourage consumers to shoot short videos about food, service, etc. related to the restaurant while dining, and post them online to get discount opportunities. This will not only help the restaurant's exposure, but also interact with customers and enhance user stickiness. Download the ‘Where to Find Business Opportunities’ app to learn more.

Useful

1. Display in-store delicacies and teach users how to cook

Restaurants can also display in-store special dishes through short video platforms such as Douyin. For example, a bakery shop can display high-looking desserts and drinks, and a barbecue shop can display steaming skewers. Dishes that are delicious, tasty, and delicious can often attract users’ attention and increase their probability of visiting the store.

If you simply display store dishes, sometimes it will cause aesthetic fatigue. At this time, the restaurant can restore the production process of special dishes, and without harming the interests of the restaurant, publish some short videos of home-cooked dishes, cooking skills, etc., so that users will feel useful and follow our account. Download the ‘Where to Find Business Opportunities’ app to learn more.

A Hu spicy soup restaurant in Shandong used Douyin to not only film the making of the special delicacy fried buns, but also the popular scene of customers queuing up, attracting many people from the Internet to come to the store to learn the craft. personnel.

2. Popularize food safety knowledge to users

Food safety issues have always been a hot topic of public concern.

Restaurants can use short video platforms to showcase their kitchens, make the product production process transparent, and dispel consumers' concerns. From the selection of ingredients, to the preparation of food, to the disinfection of tableware, everything is taken care of to increase the value of the restaurant. Download the ‘Where to Find Business Opportunities’ app to learn more.

On the other hand, restaurants can also popularize food safety knowledge to the public, such as how to tell whether vegetables are fresh or not, the types of food additives, etc.