On May 28th, the 2022 Maoming (Dianbai) Litchi Cultural Brand Promotion Conference with the theme of "Dianbai Ancient Litchi Fragrance in Mountains and Seas" was officially opened in Xiadong Ancient Pear Garden, and it was completely renewed after the upgrade. In 2022, Maoming (Dianbai) Litchi Cultural Brand Promotion Conference was launched. Photo by Zhou Qichang: "Dianbai will build the top ten litchi cultural brands and strive to build the litchi industry into an important industry for enriching the people and rejuvenating the village." It was mentioned in the activity that taking the opportunity of litchi cultural brand promotion conference, Dianbai will plan the new development of litchi industry with new ideas, make every effort to lay a good foundation for litchi industrial brand, market brand, technology brand and cultural brand, enhance brand influence and market competitiveness by telling the story of Dianbai litchi, and promote the "great change" of agricultural industry with the "small incision" of litchi industry, and promote the comprehensive revitalization of Dianbai Village. Playing "Four Cards" to Promote the High-quality Development of the Industry In late May, it was the time when Dianbai Litchi was listed. Under the strict epidemic prevention measures, many litchi enterprises, large growers, buyers and citizens gathered in the park to watch the exhibits, making this promotion very lively. On the day of the promotion meeting, many people went to Guli Garden to play pears. "Litchi has become the deepest tongue-tip memory, the most distinctive cultural symbol and the most beautiful city business card of Dianbai." Chen Yan, deputy secretary of Dianbai District Party Committee and district head, said in his speech that Dianbai will take the Millennium culture as the soul and polish the new business card of Dianbai Litchi; With brand marketing as the core, * * * create the development of electric white litchi; Based on the image of the city, improve the popularity of Dianbai litchi. On the opening stage, nearly 20 litchi cultural image ambassadors staged an antique show to promote the spread of electric white litchi culture; Maoming (Dianbai) Flying Fish Live Alliance was formally established, which will integrate the advantages of politics, production, learning, research and investment sources, promote the coordinated development of litchi industrial clusters, and help Dianbai litchi explore new markets; The boutique tour route and litchi theme video contest were officially released. With litchi as the medium, cultural tourism was integrated to further polish the gold-lettered signboard of "Shanhai Dianbai"; Representatives of buyers from the National Supply and Marketing Corporation, "Gulika" subscription units and enterprises, litchi customization units and individuals have signed contracts to connect the production and sales of electric white litchi and help win the litchi sales war. The signing site of the subscription cooperation of the National Supply and Marketing Corporation. Zhou Qichang Photographed in recent years, the Dianbai District Party Committee and the district government have taken the construction of litchi base as a major event to revitalize the rural economy. At present, the planting area of litchi in the whole region has reached 36 1 10,000 mu, accounting for about 27% of the planting area of litchi in Maoming, with an annual output value of about 65.438+0.4 billion yuan. It is the famous main producing area of early-maturing and high-quality litchi in the whole province and the largest production base of early-maturing and high-quality litchi in China, with obvious advantages in large-scale operation. According to the plan of Maoming Municipal Party Committee and Municipal Government to build "five trees" in the whole industrial chain, Dianbai District will continue to lay the "four cards" of industry, market, technology and culture in the future to promote the high-quality development of litchi industry. With litchi as the medium, the Lixia Agricultural Museum, which has been upgraded and transformed into one of the top ten cultural brands, has quite local traditional cultural characteristics. In addition to the promotion meeting, the organizers organized a series of activities around the theme of "Litchi", which were equally brilliant. On both sides of the entrance of Lixia Agricultural Innovation Museum, special agricultural products from all over Dianbai are displayed. Mustard, bitter gourd, sweet potato, agarwood, Niu Dali ... Rich green agricultural products not only show the new atmosphere of high-quality agricultural development in various towns and streets and the gratifying achievements of rural revitalization, but also attract many citizens to watch and buy. Citizens learn about and buy special agricultural products at the booth. "The scorpion smiles that the flesh is full and juicy, and the white sugar poppy is sweet and refreshing, which are all famous products of our electric white litchi." Under the litchi tree, students of Maoming Vocational and Technical College are busy bringing goods for the live broadcast of Dianbai litchi. Next to them, several other live broadcast rooms are also in full swing, and the anchors are also trying to promote electric white lychee to users at the other end of the screen. Students from Maoming Vocational and Technical College are bringing goods for the live broadcast of Dianbai litchi. In the ancient pear garden, there is also an electric white litchi feast. Guangdong chefs, inspired by local specialties and using litchi as raw materials, have created special dishes such as fairy hydrangea, Gollum Golden Pearl, Dragon-tailed Pearl and Phoenix-tailed litchi pill, and presented a table of litchi feast to the public. "As a creative food launched in the season, the litchi feast has attracted the attention of many consumers." The master of Shuilinglong Holiday Hotel who attended the litchi banquet said. Creative litchi food has attracted many people to stop and enjoy it. "Litchi Banquet is one of the key litchi cultural brands created by Dianbai." According to the relevant person in charge, in order to better spread litchi culture, Dianbai will focus on creating ten litchi cultural brands such as Xia Dong Guliyuan, Liren Guo Sheng, Litchi Image Ambassador, E-commerce Alliance, Litchi Appreciation Boutique Tourism, Short Video Contest, Liren Liyan, Happy Litchi Farmers, Gulika Litchi Customization and Zefengyuan Enterprise Brand this year by integrating resources such as agriculture, enterprises and cultural tourism. Multi-channel efforts to help farmers win the battle of litchi sales, how to sell litchi, how much can be sold every year, is a top priority for litchi farmers. In the past few days, in the main litchi producing areas such as Dianbaixiadong, Lintou and Danchang, buyers have come into the market to buy the litchi of Feizixiao and Baiwangwang. "At present, I have to collect a few kilograms every day, and I have collected 10,000 kilograms at most." On May 27th, at a litchi plantation in Kaihetang, Songshan Village, Danchang Town, Zheng Yongren, a buyer from Fujian, was instructing workers to load litchi. The person in charge of the plantation said that the princess smile had been picked for several days. At present, the purchase price is per kilogram 14- 15 yuan, which is slightly higher than the same period last year. Although this year's fruit production is not a big year, the income should be ok. In a litchi plantation in Songshan Village, Danchang Town, villagers are pruning and packaging litchi. Around how to win the litchi sales war, Dianbai has done enough articles on the marketing model this year. In combination with the special action of "I do practical things for litchi farmers", Dianbai recently launched the subscription and customized combination boxing of litchi "Gulika", and at the same time intensified efforts to develop the "Internet plus litchi" sales model to help fruit farmers broaden new sales channels and help farmers increase their income and increase agricultural efficiency. "Gulika" sells lychees in the form of pre-sale cards to ensure that consumers can buy fresh, sweet and delicious authentic electric white lychees. After its launch, it has received wide attention and enthusiastic response from the society. Many organizations and caring enterprises have donated money to help farmers increase their income with practical actions. The customization activities of Dianbai Litchi are mainly concentrated in the three major litchi producing areas, namely, Guyuyuan, Dianhai and Lintou in summer and winter, so that consumers can package the right to pick "one tree". On May 28th, the author saw in Xiadong Ancient Pear Garden that many litchi trees had been hung with customized cards. Many litchi trees in Xia Dong Guliyuan are hung with customized name labels. At the promotion meeting that day, representatives of buyers from the National Federation of Supply and Marketing, ordering units and enterprises of Gulika, and litchi customization units and individuals signed a docking contract for the production and marketing of electric white litchi, which added another fire to win the litchi sales war. It is understood that up to now, Dianbai has helped farmers sell 250,000 kilograms of litchi through the pre-sale method of "Gulika", and has also received orders from foreign merchants for 500,000 kilograms. In litchi customization activities, more than 5,000 litchi trees have been locked by consumers. The relevant person in charge said: "With the momentum of litchi brand promotion and the large number of litchi listed, the sales performance of all channels is expected to increase rapidly." Text/Figure Deng Jianqing (except signature) Correspondent Deng Author is from Southern Plus Client of Southern Newspaper Media Group.