: "LoveClick" (English: "MyClick") as a new generation of mobile information media platform, and cell phone QR code has certain similarities, are through the cell phone a shot on the Internet and to provide information to the public, but, in the However, in terms of presentation, the beautifully crafted picture frames will replace the monotonous and dull black and white barcodes, giving the public a strong visual impact. "Human beings have been observing the world through their own eyes, putting the whole world in the "frame" of their eyes. Many years later, mankind invented the camera, which can observe through the lens and put the whole world in the "frame" of the lens. Today, we have a new frame, "Love Click", with which we can "frame" the world. "Love Click" is a mobile information media platform developed by Hong Kong iMagic Systems Limited (iMagic Systems), which is manifested in the form of various forms of picture frames, which can exist in a variety of forms, such as network advertisements, newspapers and magazines, promotional posters, product packaging, outdoor advertising, and so on, wherever they appear. As long as your cell phone has a camera that can take pictures, you can "frame" these images to take pictures, press the button to select click, and then you can browse your favorite brand or product information on the Internet through the cell phone, or download coupons, download your favorite mobile games or ringtones. Of course, it doesn't matter if your cell phone doesn't have a camera, there is a certain code under the "Love Click" picture box, so you can enter the code on your cell phone to achieve the same effect. This "visual pairing" technology has some similarities with QR codes for cell phones, both of which provide the public with a convenient means of obtaining information through cell phone one-tap access to the Internet, and provide enterprises and advertisers with a new channel for brand and product promotion. However, in terms of presentation, the beautifully crafted picture frame will replace the monotonous and dull black and white barcode, giving the public a strong visual impact and triggering the desire to shoot. Therefore, from this point of view, "Love Click" is a natural advertising and marketing tool, which has the first condition to gain public attention. Capture the moment of "impulse" Lipton (Lipton) has come out with a new product - Yellow Label Selected Black Tea, which is said to help trigger inspiration. Friends who like Lipton saw this poster, happy, really want to immediately see what this latest product looks like, to see where to sell, to see if there is a discount activity. Those who want to be inspired are also starting to get the itch to see what this inspiring black tea looks like. When all their impulses are triggered the moment they see a newspaper publicity, see a poster, see a TV, or see an outdoor advertisement, they need to release this impulse in a few seconds to learn the information they want to know. "Love Click" captures this impulse in a few seconds so that they can immediately use their cell phones to take a shot and see the latest black tea that can trigger their inspiration. We can imagine that if they go online to find out more, the computer may not be around; if they call to find out more, it seems too formal, and they just want to have a look first but not to the extent of buying immediately. Moreover, whether they turn on the computer or call to inquire, it seems that it is not something that can be done in a few seconds. After these few seconds, they may no longer have this impulse, perhaps have forgotten, perhaps began to work and have no time to care, then Lipton lost the opportunity to let them understand, then there is no further opportunity for them to buy. In the accelerating pace of life today, people have to think about too many things, for what kind of products to sell or what to do, are often a split-second impulse to decide. Young people are even more so, they are full of personality and vitality, for things that can inspire their enthusiasm is always able to quickly invest without hesitation. Therefore, for modern people, attracting their attention and converting it into purchasing power is often just a matter of moments. They make decisions in a split second, and LoveClick is able to capture their "impulsive" moment and influence their decisions. This is the wonder of "Love Click". A New Tool for Interactive Marketing In this era, people don't just accept the information disseminated by brands or products, they want to form an interaction. Enterprises also want to know more about the needs of the public and provide more convenience to the public. However, there is a problem in this process: how do companies send out an invitation to the public to interact? And through which carrier and platform can this interaction be realized? "Love Click" is such an invitation, such a carrier and platform. Any enterprise would like to stabilize its existing customers and make them more loyal; at the same time, it would like to explore potential customers and make them know more about itself so that they can become loyal customers. Whether it is the former or the latter, companies will give certain impact to their target groups according to their brand positioning, such as membership discounts, first-time buyers and other measures. These measures can be easily implemented through "LoveClick". The "LoveClick" picture box is like an invitation letter, inviting the original loyal customers to stay loyal and inviting potential customers to learn more about the brand and the product. At the same time, "LoveClick" is also a carrier and platform for understanding, through a click to get information and offers online to realize the interaction between enterprises and customers. This carrier and platform is not only responsible for interactive delivery, but also responsible for monitoring the effect of the campaign. Enterprises can understand how many people are interested in their products based on the number of "Love Click" shots, and can understand which region and level of people are more interested in their products based on the shooting area. This kind of monitoring eliminates the need for market research and is accurate and effective. After that, you can carry out some special and targeted activities for the shooting population, such as cell phone text message reminding of discount information. Of course, in this interactive process, the enterprise's products are still the most fundamental and core, and will not change. "Love Click" only sends invitations to those whom the company wishes to influence, and this invitation can have unlimited room for development, and the company can design a variety of invitation methods. For example, a company that produces beverages can print a "Love Click" picture frame on the outer package of the beverage, and a mobile game can be downloaded by taking a picture of it. When Successful Marketing interviewed Mr. Matifu, the vice president of "Love Click", the reporter saw a game on his cell phone, and the distinctive coca cola logo appeared on the start screen of the game before the real game would start. This was an invitation that Coca Cola used 'Love Click' to send to the customer, who accepted the invitation and got a mobile game. Thereafter, whenever he opens this game and starts to amuse himself he will see coca cola and think of coca cola, which will inadvertently influence his emotional inclination and purchasing tendency. Of course, this is just an example, different brands in different markets have different popularity and attractiveness, also have different target groups, at the same time, different regions have different living standards, different penetration of cell phone Internet, enterprises can combine all these factors to design their own invitations, love Click are no problem, in the words of Mr. Matif, enterprises can play all the imagination, there are In Mr. Matthieu's words, enterprises can use all their imagination and have unlimited space to play, as long as it is possible, "LoveClick" can help enterprises to send invitations to the public. This unlimited possibility is a perfect marketing tool and means for enterprises, while it is a perfect experience for consumers. They have discovered another function of the cell phone camera besides taking pictures: a shot of the Internet. This can be achieved by simply shooting a picture frame, and you can get a lot of surprises. It's a fantastic feeling, stylish and affordable, enjoying the fun and deals that come with being on the cutting edge of fashion. Brand building, not just promotion After having a certain understanding of "LoveClick", some readers will think that "LoveClick" is at most a promotion for one of the company's products, and therefore only a relatively new product promotion tool, without much benefit for brand enhancement. So, is "LoveClick" only for products but not for brands? Admittedly, the existing application of "LoveClick" is more at the level of product promotion, as a new technology and new means there must be certain stimulus and benefit drive in order to take the first step, so that consumers begin to recognize and gradually accept, therefore, after shooting the "LoveClick" picture frame, what the public often get is a coupon, a new product promotion information, a free service, etc.. etc. Facts have also proved that in the initial stage, such effect is more obvious, and consumers tend to have the most natural sensitivity to the favorable information. However, just like the game on Mr. Matif's cell phone mentioned earlier, this game is branded as coca cola, it doesn't tell you which drink from Coca Cola to buy, but it reminds you once again of the existence of the brand Coca Cola or how lovely the brand Coca Cola is, and it will provide you with such a fun mobile game. What is this if not an enhancement to the brand? Of course, since the application of "Love Click" has just started, the application is still very limited and still focuses on the product level, the development of the brand level is still to be further developed, but we believe that such an advanced technology as "Love Click" will be able to achieve both branding and product, and will not only be reduced to a promotional tool. New Technology Complex of Leading Brands Due to the leading and practicality of "LoveClick", now "LoveClick" has signed cooperation with famous brands and enterprises such as Adidas, CNN, Estee Lauder, Pizza Hut, Burger King, Beijing Wangfujing Hotel, etc. The technology has been used in newspaper and magazine advertisements, subway advertisements, and other advertisements. Take a picture of "Love Click" frames in newspapers and magazines, or on subway advertisements, and you may get free downloads of CNN's key news, free professional eyebrow shaping services from Estee Lauder, free two-night stay and buffet dinner for two at Beijing Wang Fu Hotel, half-price or even free lunch at Pizza Hut, and so on. All of these leading brands are starting to use 'Love Click' as their marketing tool because they have been giving everyone different and relatively new ways to bring some new experiences to their consumers. Leading brands will ask all their vendors or partners or advertising agencies to innovate every month and use ways that are unique in the marketplace to connect or communicate with their target audience. As a leading brand, they are not afraid to be wrong, they are afraid to be second or third," said Mr. Matif. When mobile marketing started to take off in China, the leading brands were not worried that a particular campaign didn't achieve all their goals, they were worried that by the time mobile marketing became very mature in China, by the time 2.5G or 3G became very advanced in China, their competitors were doing better than they were doing in this area. Therefore, they will always use the latest technology and means, and "Love Click" is favored by these leading brands because of its innovation. Whether in terms of technology, presentation or development trend, "LoveClick" is an innovative technology that won the 2006 Asia Pacific ICT Overall Application Award and the 2006 Hong Kong ICT Awards "Wireless Technology Gold Award". As a result, FaceTone Group was awarded the title of "2006 China's Most Innovative Enterprise". This kind of innovation fits in highly with the innovative spirit of the leading brands, and therefore becomes one of the most favored technologies by the leading brands. It is understood that after understanding and using "Love Click", the first reaction of many brand leaders is fun, which makes them very happy to use "Love Click" and very optimistic about the development prospect of "Love Click". So, can only the leading brands use it to really get promoted? When talking about this issue, Mr. Matiff used E-mail marketing as a good example. He said, ten years ago, Chinese enterprises didn't know much about how to use E-mail to promote their products and do marketing, and only a few of the most advanced brands started to experiment. But today, almost all brands and advertising agencies know a lot about E-mail marketing. Mobile marketing now is also the same as E-mail ten years ago, but after having considerable experience, mobile marketing must be developed and used at a faster rate than E-mail marketing. He believes that within 3-5 years, the more experienced brand managers will have a good understanding and skillful use of mobile marketing. Therefore, in Mr. Matiff's opinion, LoveClick is just like E-mail only providing a tool for enterprises and brands, which is the positioning of LoveClick. It will not be oriented to the public to make its own brand, will not be committed to make the public directly like "Love Click" itself, but to do its best to serve the enterprise's brand and products, giving the enterprise the most space to play. It is precisely because "LoveClick" can provide a platform for enterprises to interact with consumers, and can make their advertisements more attractive, appealing and humane, that LoveClick has gained popularity among enterprises. Now, the promotion of "LoveClick" in Hong Kong is very good, and the six major operators in Hong Kong support "LoveClick". It is understood that about 1/4 of Hong Kong people use "LoveClick". Therefore, Noodlecom Group also wanted to promote this innovative technology to the mainland and entered the mainland in 2006. The cooperation between the leading brands and LoveClick in Hong Kong has undoubtedly set a good example for mainland enterprises and provided them with certain experience and development direction. The chairman of the Facetime Network Systems Group, Mr. Tsang Cheung, who is known as the godfather of Hong Kong's telecommunication industry, once said that "Love Click" would realize the grand goal of "originating in Hong Kong, growing in China and becoming famous in the world". Now, "Love Click" is walking in the second stage, we believe that the "Love Click" which can "frame" the world will surely be famous in the world.