China has always been a gourmet country in the world, and our cuisine is rich and varied, and there are even many kinds of seasonings alone. Chinese people cooking is very important to pay attention to the use of seasoning, after all, many times the seasoning is the composition of the core of Chinese cuisine.

Chinese people have a deep affection for chili peppers in particular, and some of them even pursue the principle of "no spice, no pleasure", no matter what they eat, they must be full of spicy flavor. Every country has its own national representative food, China has a traditional flavor food, in recent decades and even out of the country, became a representative of China, that is, our family must have a meal seasoning Lao Gan Ma.

Lao Gan Ma, the founder of Tao Huabi's persistence

Lao Gan Ma can now be said to be a popular brand in China, and has even gone international, the reason why Lao Gan Ma has been so successful, mainly because of the hard work of its founder, Tao Bihua, to build the business at that time. Tao Bihua didn't study and grew up in a remote mountain village in Zunyi, Guizhou Province, where her family was too poor to send her to school.

When she was 20, Tao Huabi married a member of the geology team and later had two children. But it didn't take long for her husband to die, leaving Tao Huabi to raise the two children alone. In order to survive, Tao Huabi had to work overseas and then live off the land.

In 1989, Tao Huabi used her own savings to save some money in Guiyang City's streets to open a small, simple restaurant, this hotel is her use of the bricks she picked up a little bit of cover up, at first the hotel is mainly to sell cold noodles, cold noodles, which also has Tao Huabi's own production of chili sauce.

I didn't expect the hotel's business is very good, a lot of customers come to eat is to run to the hotel's chili sauce, which makes Tao Huabi see the business opportunities of chili sauce, so she began to concentrate on their own development of chili sauce flavor, many people more and more like their family's chili sauce, most of the customers are in order to eat the chili sauce to eat cold noodles, and there are people who specifically buy chili sauce to go back to eat.

After a period of time, Tao Huabi decided to close down her own restaurant and sell the chili sauce alone, she rented two houses, hired forty workers, opened her own chili processing plant, and named the chili sauce "Lao Gan Ma". At first, the sales of the chili sauce were very low, but Tao Huabi carried the product on her back and sold it to stores, food stores, and cafeterias. In 1997, Lao Gan Ma had been repeatedly tested in the market and had a stable sales channel in Guiyang city.

After that, Lao Gan Ma began to improve its products and even added many derivatives because of the huge increase in sales, and Lao Gan Ma gradually went to other provinces in China. But after the fire, Lao Gan Ma fought bitterly for many years because of the trademark copyright issue.

At that time, people's awareness of copyright was very weak, and fake "Lao Gan Ma" was everywhere, especially the one produced by Hunan's Huayue Food Company, which was even justified as a fake. Lao Gan Ma has applied for trademark registration with the Industrial and Commercial Bureau many times, but has been rejected many times. A lot of producers stole the name Lao Gan Ma, and even the trademark is exactly the same, after many years of litigation, only in 2003 all the theft and Lao Gan Ma trademark registration of many problems.

Lao Gan Ma's flavor has been questioned as to why it doesn't taste as good as it used to.

Lao Gan Ma is also still standing after many years and is loved by the public, especially foreigners who find Lao Gan Ma simply amazing and delicious food. We are surrounded by a variety of stores, supermarkets, all have the figure of Lao Gan Ma, our own home cooking will also add some Lao Gan Ma in the meal to flavor, but now many people feel that the taste of Lao Gan Ma why is not as good as before? I think there may be three reasons.

The first reason is that Tao Huabi, the founder of Lao Gan Ma, has now divided her shares between her two sons, and because of her poor health she hasn't put too much effort into her business. But then the two sons changed the chili pepper of Lao Gan Ma from the better and more fragrant Guizhou chili pepper to the northern Henan chili pepper, so the taste of the chili sauce is naturally different from the original.

Secondly, the taste of Lao Gan Ma may have been adjusted over a long period of time, evolving more and more towards the public taste. Because not everyone can accept very spicy chili peppers, Lao Gan Ma has made great adjustments in spiciness, which I'm afraid is also the reason why Tao Huabi's two sons switched out the chili peppers. In order to better adapt to the spiciness of the public, and Lao Gan Ma has been moving towards the international market in recent years, so the spiciness of the chili peppers can't naturally be compared to the original.

The last thing is that now that there are gradually more chili sauces on the market, people's choices have become more varied, and Lao Gan Ma's traditional flavors may have become less amazing. Of course consumers are tasting more and more food, and their tastes are becoming more and more picky, which does make a lot of people feel that Lao Gan Ma's taste is not so good anymore. Especially for those who can eat spicy food in particular, the taste of Lao Gan Ma really can't satisfy anymore.

Tao Huabi runs the company with true love, making it full of cohesion

Although some people feel that Lao Ganma's taste is not as good as it was, Lao Ganma's sales are still climbing, and it is still on the list of China's top 500 brands released in 2020. Tao Huabi is also one of the outstanding private entrepreneurs after China's reform and opening up, and her entrepreneurial process can be said to have a lot of lessons to learn from. First of all, it must be Tao Bihua's market sensitivity in the early stage of her business and her spirit of working hard, relying on constant struggle to have a small factory at the very beginning, in order to slowly grow bigger and become a successful big enterprise.

Secondly, Tao Huabi is adhering to the management of their own staff with true love when running a business. For example, she can call out the names of hundreds of people in the company, and she can also remember the birthdays of many employees, and on their birthdays Tao Huabi will send gifts on behalf of the company. These small details, are Tao Huabi love for their employees, but also to enhance corporate cohesion behavior. A company can only make better development and go on better if its employees are screwed together, and Lao Gan Ma did reach nearly three hundred million yuan in output value in 2000.

Lastly, the company must be honest, and this is the most important thing that all companies should do. Tao Huabei at the beginning and do not understand marketing, and do not understand the market, the only thing you can do is sincere, honesty, to ensure the quality of the product. It is also integrity so that Tao Huabei himself and the enterprise has won a very good reputation, integrity management has also become the development of the enterprise's magic weapon.

Tao Huabei for all entrepreneurs to provide a good example of success, her success is not accidental, her success is because she is doing their own products, which also allows a lot of people to learn and reflect on, so that China's private enterprises can continue to shine.