Fire-baked fish can be sold live on Douyin. Fire-baked fish is a Hunan specialty delicacy and one of the Hunan cuisine recipes. Selling goods on Douyin live broadcast can allow consumers to more intuitively understand the production process and characteristics of fire-baked fish, and increase their willingness to purchase. Fire-roasted fish is a traditional famous dish in Hunan and belongs to Hunan cuisine. The fish is made by removing the internal organs from the small fish and drying it over fire in a pot. After cooling, it is smoked and baked with rice husks, peanut shells, orange peels, sawdust, etc.