From your singing on the TV screen to the competition in the store, activation, screaming and pulsation all arouse people's desire to try. Many young activists have become fans of functional drinks. In addition to this most lively competition, traditional carbonated drinks, packaged water drinks, tea drinks and juice drinks have not stopped, and advertising campaigns have come and gone. Competition is so beautiful!
A advertisement on tv usually takes 30 seconds. Although the time is short, its production process is very complicated. The first step in the production process is to agree on the production schedule, then negotiate with the director and prepare the quotation. After the director is finalized, it is the pre-production preparation, and then the official advertising shooting. After that, post-production is needed, and the customer agrees that an advertising film can officially appear on the TV fluorescent screen.
A 30-second TV commercial takes at least six weeks from preparation to broadcast. It may take several months for TV beverage advertisements to meet large-scale production or involve three-dimensional production. After signing the contract, the advertising company formally issued a briefing to the production company, stating various production requirements. The production company needed about two weeks to prepare for the Production Meeting (PPM), and then spent another week to prepare for the formal shooting.
Making a meeting is a big or small matter, ranging from half an hour to five or six hours, or even reopening another day. The production meeting is presided over by the advertising company, the director is responsible for the explanation, and the creative people support it. Generally speaking, the production company will prepare a brochure, which will include the briefing, storyboard, shooting board, venue, light and shadow reference, actors, costumes, props, music, narration, production schedule and so on. After the producer introduced the client, the advertising company and the production company, the production meeting officially began. The producer tells the agenda first, then the client department retells the briefing, the creative person retells the story, and then the director is the one-man show. The director will explain his understanding of the story and deductive techniques to the client with the help of the shooting board or script. Then there is light and shadow processing, shooting tone and so on. After that, the producers of the production company will confirm the actors, venues, costumes, props and so on with the customers. Finally, the producer of the advertising company will explain the production schedule, and the production meeting will be completed.
It usually takes at least one or two days for the official shooting, followed by one to two weeks of post-production, so that an advertising film can be considered as a success. Therefore, it takes six weeks to make a advertisement on tv. However, many times, due to the great changes in the market, customers urgently need advertising films to respond to the changes in the market, or because customers don't know much about production, etc., the production time will be shortened by at least six weeks. Of course, advertisements can be successfully broadcast on TV in the end, but their quality is bound to be much lower.
Choosing the right director is the key to the success of an advertising film.
Guiyang marketing planning
No matter how novel the advertising idea is, choosing the wrong director will make the idea go down the drain. It's not that the director is too bad to shoot the advertisement, but that he didn't choose the right director, didn't play well and wasted his creativity.
After determining the director, we will begin to prepare for shooting. First of all, the producer of the advertising company will arrange the creative person to meet with the director or make a telephone conference, mainly to discuss the story, role, venue, props and so on with the director, and then make a preliminary production meeting after the director digests it. The briefing for the director must be clear, explaining the marketing strategy behind the advertisement, the spirit of creativity, and some customer requirements that cannot be ignored. For example, if the customer intends to make the product high-grade, the advertising film should be able to create a sense of atmosphere. Or maybe the customer has a selling point to compete with his competitors, and the advertisement should be clearly conveyed.
The most important thing in pre-production is Production Meeting (PPM). Generally speaking, there are at least two production meetings, one between the director and the creative person and the other between the director and the client. In the production meeting, the director will first explain his deductive techniques. Some directors like to use Shooting Board to explain, while others use Shooting Script. Story Board is similar to Shooting Board, except that one is used by creative people to put forward proposals and the other is used by directors to shoot. Good beauty means that when making a storyboard, the lens is mature enough to be used as a shooting board.