Youku Logo- Sutter Hill Ventures, a well-established venture capital company, Farallon Capital, one of the largest investment funds in the world, and Chengwei Ventures, the only evergreen fund in China. The strength of these investment institutions is strong, and their characteristics are abundant funds and foresight, which provide sufficient ammunition for Youku's steady and orderly long-term development strategy.
Brand culture
Positioning: an open and diversified youth entertainment platform
Slogan: The world is cool.
Mission: Make the entertainment of young people more sunny.
Vision: the first stop of young people's favorite entertainment
Commitment: entertainment and cool experience
Personality: sunshine, energy, fun, new players.
Benefits: fine content, human experience, wisdom recommendation, entertainment interconnection.
Yang Weidong, president of Youku Business Group, is the largest digital entertainment platform in China. Youku's content system consists of four head content matrices of drama series, variety shows, movies and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self-channel, which has the largest content library in China.
? The drama series covers more than 80% of the first-line TV dramas; Jointly produced more than 50 high-quality online dramas with nearly 400 episodes; There are 638 overseas dramas, with 67 new dramas this year, including 2 Chinese-Korean synchronous dramas and 3 Emmy-winning quality dramas.
? It has more than 300 domestic variety shows, covering nearly 90% of TV programs; There are 275 overseas copyright archives, covering South Korea, Britain, the United States and Taiwan Province.
? The film library ranks first in the whole network, and the new films in the cinema cover 80%.
? * * * There are more than 4,000 series animations and more than 500 theatrical animations; Xiaoxiao Youku App brings together more than 3,000 high-quality Chinese and foreign animations; Purchase 90% Japanese new films every quarter, covering 100 popular animation.
The services provided by Youku cover membership, live broadcast, VR, home entertainment and brokerage business.
The product concept is different from podcasting. Youku doesn't have to be original to perform on stage. No matter amateur or professional, no matter individuals or institutions, Youku welcomes all video collections, creations and sharing in the form of micro-videos. According to the person in charge of Youku products, Youku is the first website in China that provides free uploading and storage space for micro-videos, and has a personal video platform and scoring system. Different from the video accumulation of some websites, Youku pays attention to using effective means such as multi-latitude TOP ranking, channel classification index, label, personal launching challenge, video club, etc., taking into account the technical search function and popular recommendation means, maximizing the power of C2C content aggregation and recommendation, helping users to quickly find favorite videos and interested communities, so that users can "watch cool, find fast, spread widely and compare cool". The combination of Excellence and coolness will inevitably attract a large number of netizens who advocate free creativity and like to collect or enjoy micro-videos. Youku's target group ownership and focus cohesion will create unlimited possibilities for Youku's future commercial value, and also provide a new platform for the distribution and promotion of traditional media.
Video library
Based on the goal of "the whole world is watching" and the product concept of "the fastest is king", Youku.com has created the most comprehensive, fastest and best video database, leading the cultural trend in the Internet video era. Let users know the trend of video culture in the first time, condense the super-popular video list and create a massive boutique library.
Video classification
Hot spots, original, movies, TV, sports, music, games, animation, eight professional channels to achieve vertical directional search, to help users quickly find their interests.
Video ranking list
Get the most popular videos at the first time, and check the top of each category by searching for rankings; Users directly hit the target list according to their interests and preferences, and the excitement will be presented immediately.
My USB flash drive
With the group functions of my videos, my playlists, my subscriptions, my collections, my PK arena, my club, and my friends, the personalized usage habits are preserved one by one, highlighting the meaning of 2.0. This is the exclusive private space of Youku users.
Platform community
Enjoy the wonderful vision in interaction, expand the interpersonal network in communication, and interact with video, so that online video becomes the mainstream way of life and entertainment in everyone's life; Get to know the video in the club, make a big show in the PK arena, be superior, cool and out of place, Youku is your stage.
Youku paike
When video applications burst out, the Internet video era in China came, a brand-new culture broke out and a new group was born. Their name, it's Paike.
Paike
Photographers, information sharers and disseminators, and witnesses of interesting events; They are active, sunny, sharp-minded, and advocate thinking. They represent the cutting-edge users of the Internet today and are the most dazzling stars in the field of video sharing in 2007.
Original alliance
The huge Youku original alliance has a large number of dreamers who are loyal to originality and love video. Each of them
You ku da ren signs
Individuals insist on their love for video short films and their original dreams. Their loyalty to video culture has delivered a steady stream of original short films for Youku.
Youku daren
Photographer, information expert, original expert, TV expert, film expert, music expert, sports expert, game expert, animation expert, car expert, technology expert, travel expert, fashion expert, history expert, drama critic and film critic.
Mobile phone youku mobile phone youku is an application developed by youku. com for smart phone users. It is completely free and does not need to pay any fees. It has the characteristics of rich content recommendation, smooth playing experience, fast and comprehensive search, and unique instant transmission. You can enjoy the fun of video anytime, anywhere.
Android client
Youku-movies, TV series, animation, music, news, entertainment, and high-definition massive videos. Watch and download Youku's customized video entertainment client products for Android phones online, providing users with a smooth and convenient client video playback experience.
IOS client
Youku is a customized video entertainment client product for iPhone. The interface is beautiful and concise, and the operation is convenient, which conforms to the usage habits of iPhone users. Youku client has the functions of online video playback, full-screen video playback, video caching, quick search, historical cloud synchronization, shooting and uploading video, which provides users with a smoother and more convenient client video playback experience.
Youku TV Youku TV is a network video client product designed and developed for Android TV users. Through the man-machine interactive interface specially designed for the remote controller, it provides users with a comfortable and leisure video viewing experience. Youku has a large number of program resources, and the front end conforms to the user's usage habits, which can adapt to Android TVs in various families.
Youku, a member of Youku, has been deeply involved in the membership business for many years. In 20 16 years, it will continue to invest heavily to create high-quality paid content with10 billion resources, and will launch over 50 customized dramas.
Wopaiyouku Video Card On August 20/KOOC-0/5/KOOC-0/2, Heyi Group and China Unicom jointly released the "Wopaiyouku Video Card", which is characterized by providing users with 6GB of targeted video traffic every month in addition to basic services such as regular calls and traffic.
WO+ Video Youku Directional Traffic "WO+ Video Youku Directional Traffic Monthly" is a video traffic package product for Unicom 3G/4G users. When subscribers watch video content (excluding live broadcast and cache) in Youku video client, no traffic charges will be generated.
Recently, Youku Parent-child Channel and Qinrun Skin Care announced the start of strategic cooperation, and the two sides will test the water video+maternal and infant marketing model. Qinrun Skin Care can not only display the baby-care content resources on Youku platform, but also form a benign interaction with users.
Development course 2005 1 1 month 2005, Gu Yongqiang, the former president and chief operating officer of Sohu, founded Uni-in-One Network Technology Co., Ltd. to manage the "search fund" of US$ 3 million and search for entrepreneurial opportunities of the next generation Internet in China.
On June 2nd, 2006, the public beta of Youku was launched.
1February 12, and completed the financing of 12 million USD.
1February 2 1 day, youku was officially launched.
In 2007 1 1 month 2 1 day, the third round of financing with a total amount of 25 million dollars was obtained.
1 Feb. 2 1 day, the video broadcast volume (VV) of Youku Day was the first to break through1100 million.
On February 26th, 2008, Youku Shanghai Branch and East China Marketing Center were formally established.
On April 23rd, Youku Guangzhou Branch was formally established.
On June 1 1 day, hundreds of video official website were integrated, and the diversified brand cooperation strategy Youku "Total Drawing" was launched.
On July 1 day, Youku received a total capital increase and share expansion of US$ 40 million.
On July 9th, Youku also obtained the "License for Broadcasting Audio-visual Programs on Information Network" issued by the State Administration of Radio, Film and Television, and the "License for Producing Radio and Television Programs" issued by the Beijing Administration of Radio, Film and Television.
1 1 month 1 1 day, Youku's "total painting" was upgraded on a large scale, rewriting the rules of China TV drama industry.
On March 26th, 2009, Youku's "Niu Ren Plan" was officially launched.
In March, Youku launched the "hit theater" mode, introducing the concept of high definition and genuine.
On April 19, Youku video broadcast "Nokia 5800 Fun Party" live, with the number of viewers reaching 65 1 10,000.
On may 17, youku 3G strategy was officially released and entered the development process of youku 3G mobile TV.
1 1 On March 3rd, a number of organizations joined hands to set up the "CEO Joint Meeting of Network Film and Television Development".
1February 2 1 day, youku received $40 million in private financing.
On March 20 10/2, youku launched the first video industry user viewing data product "youku index".
On April 8, Youku's "Total Drawing 3.0" copyright strategy report was released to create a benign video copyright cooperation market.
On April 20th, the strategy of "Youku Production" was released, and a film and television variety production and distribution system with Internet video characteristics was established.
On June 3rd, China Film Group Corporation and Chevrolet Cruze jointly launched "1 1 Youth" film action, creating a brand-new "new media movie" model.
On June 25th, Youku was selected as the future star of China Entrepreneur in 20 10.
On July 27th, Youku's "Love Season" video exhibition kicked off the theme season operation in the field of Internet video.
On September 7th, Youku realized full-station video support for iPad and iPhone 4 playback.
10 13, Youku launched the "Model Season" to create an online version of "Touching China".
1Feb. 8, Youku was listed on NYSE, becoming the first independent video website in the United States.
On 20 1 1 year 1 month 2 1 day, youku won the title of "China Internet Brand Competitiveness Ranking", and was called "five winners of China Internet" together with Tencent, Baidu, Alibaba and Sina.
On February 22nd, Youku was granted three new business licenses to further expand its competitive advantages in video search, original film and television variety show and live video broadcast.
On March 23rd, Youku wireless client pre-installed and covered all first-line Pad brands, realizing the coverage of smart phones10 million units.
On April 16, Youku and COFCO invested 10 million yuan to launch the activity "Let Dreams Fly-the Best Person in China".
On May 16, Youku launched a professional video search brand search library.
On June 2nd, Youku and Disney cooperated and upgraded, and the Disney movie promotion channel settled in Youku Screen.
On August 25th, Youku launched the PC-side client software-Aiku mini to achieve the effect of HTPC (Home Theater Personal Computer).
On August 29th, Youku signed an online distribution agreement with DreamWorks Animation Company of the United States, and DreamWorks movies met China fans for the first time through the online platform.
On September 6th, Youku entered China Mobile's Mobile Market App Store to provide high-quality video and app download services to mobile terminal users.
In September, Youku launched a brand-new in-station player for smart mobile terminals, ending the era when computer users and mobile terminal users used the same web video player.
In September, the iResearch video industry data report showed that as of July 20 1 1 year, the overall monthly user scale (UV) of Youku had exceeded 300 million.
1Feb. 6, Youku launched the function of webpage large video and breakpoint continuous transmission supporting Firefox and Google browser, which is convenient for users to upload and share the large-capacity video of1g.
1February 15, youku drama festival opened in Beijing, and 100 film and television elites * * * witnessed 20 1 1 China TV drama annual important awards.
On 20 12 1 month, youku reached a strategic cooperation with 20th century FOSS.
In February, Youku reached a strategic cooperation with the movie network of CCTV Movie Channel.
In March, Youku reached a strategic cooperation with Lionsgate Film Company of Canada.
In March, Youku launched the annual self-made large-scale reality show "I am a legend", which was the first of its kind in video website variety show.
On March 12, Youku and Tudou announced that they had signed a final agreement on March 1 1, and Youku and Tudou would merge in the form of 100% share exchange. The new company was named "Youku Tudou Co., Ltd."
On March 22nd, Youku released the annual strategy with the theme of "Beautiful 20 12", and created a network movie event spanning the whole year through the super lineup of "4 famous Asian directors +8 powerful Chinese directors+16 cutting-edge Chinese directors".
In March, Youku launched the first internet full-interactive talk show Xiao Shuo, which was hosted by Gao Xiaosong.
On April 1 day, Youku won the "Best Video Website" award in the main list of China TV charts on 201.
On April 5th, Youku was granted the Internet Publishing License by the General Administration of Press and Publication, becoming the first commercial website in the video field in China to obtain the Internet publishing license covering the Internet and mobile phones.
On May 1 1 day, Youku made every effort to create a "model festival", digging out the "big role models" among the "little people" and making the power of role models deeply rooted in people's hearts. It highlights the value orientation, responsibility and responsibility of Youku Media Platform.
On June 6th, Youku signed a contract with Zhou Ziyan, a "study room girl" who stood out from the hottest music reality show of the year "I am a legend". The emergence of domestic video website artist brokerage business is of symbolic significance.
On June 12, Youku signed a contract with Zhou Ziyan, a girl from the study room who stood out from "I am a legend", and the domestic video website artist brokerage business surfaced with symbolic significance.
On June 27th, Youku, as the only video company, won the 20 12 Copyright Gold Award (China) "Promotion and Application Award" of the World Intellectual Property Organization.
On July 9, Youku and Universal Pictures reached a strategic cooperation.
1 1 On July 7th, Youku announced that it had reached a strategic cooperation with Sony Pictures. So far, Youku Tudou Group has all reached cooperation with eight major Hollywood film companies, setting a record for the largest video website in China.
1 1 On September 9th, "I am Legend 2-Happy Season" was launched.
1 1 February 22nd, Youku broke through the "2-second rule" of video to improve the video loading speed and video fluency.
1 1 On 22nd, Youku won the most influential video website of the year. ?
20 13 1 5, youku was awarded the "Creative China List" for 20 12 as the leading enterprise of cultural and creative industries in China.
1 month 10, the daily broadcast volume (VV) of Youku mobile terminal was the first to break through 1 100 million.
On February 4th, Youku launched the function of "watching with mobile phone". By scanning the QR code, you can "transfer" the video you are watching to a mobile device to continue watching.
On March 12, the second season of Xiao Shuo, the first humanities talk show on the internet, was grandly opened.
In April, the daily broadcast volume (VV) of Youku mobile terminal exceeded10.50 billion, and the mobile terminal traffic increased by 50% in three months.
On April 10, Youku Tudou Group realized the BU (Business Unit) of the Group, and divided its existing business into two BUs, Youku and Tudou, which were led by the Group and provided with comprehensive support. The layout of several key projects, such as searching library, filming customers, self-made content and paid services, was driven by dual cores, and gradually hatched into a new BU.
In June, Youku became the first Udacity course distribution channel platform in the whole network.
On the afternoon of June 25th, the homepage of Youku.com, which hasn't changed for n years, was officially revised, and the styles of PC, Pad, Phone and TV were unified, completely realizing the opening of the underlying architecture and further deepening the multi-screen strategy.
In August, V2.9, the latest version of Youku Shooter App on iOS, officially logged into the App Store, adding gesture shooting function.
On August 2 1 day, Yuan Tengfei's "Five Thousand Years of Soaring" officially "settled in" Youku Education Channel.
In September, Youku Android AppV3.4 was launched, adding Youku Cinema Line and supporting App to call Alipay fast payment.
10, the cumulative broadcast volume of "20 13 network first drama" and "Never imagined" successfully exceeded 200 million.
On 20 14 1 month, youku Niu ren logged into David's Spring Festival Evening, and on 20 14, Liaoning Spring Festival Evening created its own program section "Youku Niu ren moment".
In February, Youku officially launched the first video channel dedicated to users in the industry-Personal Channel, providing convenient, high-quality and professional brand operation services and experiences for original video authors.
On February 25th, Youku broadcasted the first wedding of China people in the Antarctic at the Great Wall Station of Antarctica exclusively to netizens all over the world, becoming the first media to broadcast live with the Antarctic except CCTV.
In April, iResearch released MUT data in February, and Youku App jumped to the top 3 of all apps in terms of monthly usage time, second only to WeChat and QQ.
On April 17, Youku was awarded the "Most Influential Online Video Service Award" by iResearch, and Youku App was awarded the "Most Influential Online Video Application Award".
On April 25th, Youku won three annual "Excellent Microfilm" awards and "Excellent Recommender" awards for its microfilms "Brush Car", "The Second Half" and "95 Minutes of Trouble" in the "Beijing Excellent Network Audiovisual Program in 20 13".
On July 10, Youku produced the first Internet movie "The Raptors of Old Boys Crossing the River" which was released nationwide.
On July 25th, Youku announced that it had become the first brand in the industry with multi-screen daily VV exceeding 600 million.
On July 3 1 day, iResearch data showed that Youku App ranked the Top 3 in the global Chinese application for six consecutive months.
On March 20 15 1 1 day, youku. com sued AcFun for infringement, claiming18 million, which caused most employees of Acfun to leave their jobs.
On August 17, Youku and JD.COM jointly issued an invitation letter for the August 17 conference. The conference was jointly organized by Youku, Tudou, JD.COM Baitiao and JD.COM Smart Start, and the conference venue was arranged in JD+ Smart Tea House.
On 20 15 10/6, Alibaba announced a non-binding proposal to acquire youku tudou at a price of $26.60 per American depositary share, and the estimated total amount of the remaining shares will exceed $4.5 billion. Alibaba made its first strategic investment in Youku in May of 20 14, and currently holds 18.3% of Youku Tudou's tradable shares.
At the same time, Alibaba proposed that Gu Yongqiang, the founder of Youku, continue to be the chairman and CEO of Youku Tudou. This tender offer has been supported by the founding shareholders of Youku, including Gu Yongqiang, Becoming a Fund and its related parties.
20 16 20 16 On April 6, Youku Tudou completed privatization and officially became a wholly-owned subsidiary of Ali. Youku Tudou also announced that it will apply to stop the trading of the company ADS on the new york Stock Exchange.
Yang Weidong, President of Dayouku Business Group, formally established Alibaba Culture and Entertainment Group on October 20 161October 3/KLOC-0.
On 20th 1 6th 1 1 month1day, dayouku business group was announced, with Yang Weidong as the president.
On 20 16 1 February1day, youku brand was rejuvenated, a brand-new brand identification system was launched, and the brand proposition was updated to "This world is cool".
20120 18 On May 29th, Youku officially announced that it had become the official partner of new media designated by CCTV for the 20 18 World Cup, and obtained many rights and interests of the 20 18 World Cup in Russia, including live broadcast, video on demand, stadium tidbits and so on. During the World Cup (June 20 18 14-July 2018 15), domestic users will be able to watch 64 World Cup live broadcasts directly on Youku mobile phone client and PC, and they can also watch them on smart TV through CIBN cool meow movies or through Tmall Box and Tmall Magic Screen.
20 181February 4th, Ali officially said that Yang Weidong, the former president of Youku, was cooperating with the police investigation because of economic problems. Soon after, Youku announced a comprehensive internal reorganization.
On April 29th, 20 19, Youku Information Technology (Hangzhou) Co., Ltd. underwent a number of changes. The legal representative was changed from Yang Weidong to Zhu Shunyan, president of Alibaba Entertainment's new media business, and Yang Weidong stepped down as a supervisor.
20 19 On May 24th, Youku Information Technology (Beijing) Co., Ltd. experienced industrial and commercial changes. Yang Weidong stepped down as the legal representative and executive director, and was replaced by Li Zhiqian, adding Feng Leyun (supervisor). The ultimate beneficiary of the company is Ma Yun, with a shareholding ratio of 53.34%.
Manager Yang Weidong 20 181February 4, Fan Luyuan, Chairman of Alibaba Pictures, served as President of Youku; According to the report, Yang Weidong, the former president, is cooperating with the police investigation due to economic problems. ?
Public Welfare Activities In May 2007, in order to help Fang Yinyin, a girl with leukemia, realize the stage dream of "Absolute Singing", Youku launched "Love Donates Fang Yinyin! Give a penny every time to encourage and affirm her courage, support her to go further on the road to realizing her dream, send blessings and care to this girl who loves singing, and sing the wonderful life.
In July, 2007, Youku.com launched a charity activity with the theme of "30 Days relay for life-Help Jiang Jinhui, a 6-year-old child with leukemia". In just 30 days, it helped Xiao Jinhui raise 300,000 surgical expenses to save the life of children with leukemia and race against time.
In August 2007, the first phase of "Donate Tibetan Primary School Students" sponsored by Youku.com was taken to Lhasa by the Lingfengshe mountaineering expedition team of Beihang University, and hundreds of Tibetan primary school students received the first gift of the new semester-books, files and other school supplies;
In 2007 10, the video series "The Old Man and the Dog" created by Youku Photographer truly recorded the story of the disabled old man and the dog living together10/year. Deeply moved netizens and photographers launched the "love and care" network love transfer action, and spontaneously donated money to take the old man to Beijing, thus realizing their wish to watch the Tiananmen flag raising.
The company has been honored for 20 13 years, and New Weekly released the 20 13 China TV list and the second China video list. In the video list, Youku Tudou Group has gained a lot: Youku was awarded the "Best Video Broadcasting Platform of the Year"; Potato Image Festival won the "Video Brand of the Year"; Youku's self-made program Lvxing won the video program of the year, and Youku's original selection, master micro-movie, New Year's Eve, and online drama Never Imagine won the annual information program, annual micro-movie and annual online drama respectively.
20/kloc-one of the top ten leading enterprises in China cultural and creative industries in 0/2 years.
On July 9, 2007, according to the 2007 Internet industry survey report released by China Internet Society, Youku ranked first in the field of video sharing.
In May 2007, Youku.com won the "Best Market Research Team of New Economy in 2007" selected by iResearch.
In April 2007, Youku was rated as "Top Ten Potential Video Sharing Websites in China" at the "2007 China Broadband Business and Development Summit and the First Annual Mobile Video Conference" sponsored by Jishi Information.
In 2007 1 month, in the INTERNET GUIDE 2007 China Internet Survey Report of China Internet Society, Youku was ranked among the top three video sharing websites.
In 20061February, Youku was awarded the "2006 China Internet Most Valuable Project Award" and Youku President Gu Yongqiang was awarded the "2006 China Internet Innovator Award" at the 2006 China Internet Annual Conference held in Computer World.
In 20061February, Youku was awarded the title of "Most Noteworthy Commercial Website" in the "2006 China Commercial Internet Development Survey" of Internet Weekly.
In September 2006, Youku was awarded the title of "2006 Web2.0 10 Innovative Brand" by Financial Times.
In February, 2006, Heyi.com was listed as the "2005 China Cool Company" by Fortune magazine.
Website dispute plagiarism investigation?
Youku and Momo are involved in creative plagiarism. A new youth art team released a message saying that the commercial advertisements filmed by Youku for Momo were suspected of copying the original works of the team in terms of title, copy and video. In this regard, Youku officially responded that an investigation has been launched, and Momo said that he has taken the initiative to stop the promotion of videos on the whole platform.
Network animation
On June 8th, 20 15, Weibo, the official news agency of CCTV, released a message that 29 websites, such as LeTV, iQiyi, Sohu and Youku, were given warnings, fines and other penalties for providing online cartoons that induced minors to commit crimes and played up violence and pornography.