The self-media era has given birth to batches of Internet celebrities. More and more people want to join the ranks of Internet celebrities and rack their brains to become popular. Zangdi Jiuge and Xuerongtang are both famous Internet celebrities in Qinghai. They are powerful promoters of Qinghai’s Internet celebrity economy and effective propagandists for the beautiful Qinghai. However, both of them strongly deny that they are Internet celebrities.

You don’t know Jin Fuquan, but you must have seen the video of Zangdi Jiu Ge. You may not have heard of Ma Ma Erli, but you must also watch the video of Xuerongtang’s crane-roasted camel? But, yes, these two are Qinghai outdoor food anchors.

The original works of Zangdijiu Ge, like most Qinghai people, were about taking pictures of the waves and mountains, and taking pictures of food. They were simple, casual, and aimless. Once, he went to the mountains to collect cordyceps, cooked a pot of mutton, rinsed the mutton with the collected cordyceps, and took a video. To his surprise, the work was played millions of times, and netizens from all over the country came to him to buy Cordyceps, bringing in an income of more than 100,000 yuan. He suddenly woke up: short videos are widely spread, and we must seize this business opportunity, use it to promote products and increase revenue. Since then, Zangdijiu Ge began to study Kuaishou and other platforms, how to make works and how to become popular, from eating chicken to roasting whole sheep, to roasting two cows, and even roasting camels. He claims to be the first person in Northwest outdoor cuisine. Photographed more than 400 works.

Brother Zangdi Jiu said that he is not an internet celebrity. In his opinion, Internet celebrities are people who earn rewards and commissions and rely on their fame, and the reason for him to increase his followers through his works is to attract more customers.

On Double 11 in 2018, Xuerongtang tried selling specialty products online. The first live broadcast earned 20,000 yuan. I really never thought that I could legitimately make money from the live broadcast. . ?Since then, Xuerongtang has been out of control. Xuerongtang said that 75% of his Kuaishou fans are outside the province and 99% of Douyin fans are outside the province. His works have even spread abroad. He will spare no effort to promote Qinghai specialties, Qinghai food and Qinghai beautiful scenery during his live broadcast. Many people who saw his works said they must travel to Qinghai.

Xue Rongtang also emphasized that he is not an Internet celebrity, and he is not willing to show his face outside of short videos. He said that he just wanted to do his own thing quietly, and he positioned himself as a businessman.

Both Zangdi Jiuge and Xuerongtang became popular through short videos, but they both denied that they were Internet celebrities because they just wanted to let more people discover Qinghai’s food through short videos. Go sell your own Qinghai specialties.