1. Root Digging Rule Search the name of the project you want to join on a search engine and take a look at its ranking. Website promotion is a step-by-step process, and it cannot reach tens of thousands of visits in a day. Over time, the website's popularity will grow. It is not possible to rank on the home page of the engine overnight. Each search engine will conduct investigations based on the traffic of the website and the credibility of the information. If it can be on the home page, from a certain aspect, it still has certain strength and strength. Highly selective. 2. The Law of Time The maturity of an enterprise's development is closely related to its operating years. Although not all companies have a longer operating life, the better, but at least a mature brand cannot succeed overnight, nor can it take a year or two. I believe time is the best witness. In order to say that they have a long history, many companies often make up a story. Corporate stories can be compiled, but corporate history cannot be compiled. There are many franchised companies with various stories, which are only a small part of corporate culture. Don’t mistake stories for corporate history, and don’t mistake stories for brand history. Generally speaking, projects must take more than 2-3 years to be considered initially mature. 3. Franchisee Rules The headquarters that wants to join must have more than 100 franchise stores. The alliance owner’s support and various support for the franchisees, as well as their price competitiveness. A product does not necessarily have to be low-priced. Good brands such as KFC have high prices, and there are people to choose from. The main thing to consider when joining a franchise is Product pictures, and the quality of the online store. 4. Contract Laws 5. Site Selection Laws Each industry has its own practices and different platforms. Taobao and Paipai are not necessarily the best sellers. We must consider the starting point of product consumers. If there are consumers He likes independent websites because he feels that they are more professional on independent websites, while Taobao may look like a small stall. On the other hand, some customers like the casualness of Taobao. 6. Brand Rules Everyone knows how important a famous brand is. Let me give examples of four brands. Hengyuanxiang is a brand that everyone knows. Its products sell well. Whether it is T-shirts, wool or bedding, consumers have great loyalty to this brand; the Italian brand Laotou, and Leather goods are the most well-known, and now they have developed into daily chemical, car cleaning, clothing dry cleaning and other industries; Montagut authorized a company in Guangzhou to make leather goods. Disney authorizes Mickey bags, and business is mostly good. These brands tend to have strong single-store profitability. Because it has a high reputation in the minds of consumers, the power of the brand cannot be ignored to solve the problem of single store profitability. Relatively speaking, the cost of obtaining authorization from these well-known brands is relatively high, and it is difficult to operate without certain strength. 7. Publicity Guidelines The publicity of online stores is very important, so everyone should pay attention to it. Franchise operators must have publicity guidance. Because large franchise operators will regularly conduct surveys on franchisees, summarize publicity experience to guide franchisees in publicity, and provide guidance to new franchisees. But it is still important to work hard on your own, don’t think It is a wrong idea that everything will be foolproof if the franchisee gives you guidance.