Since ancient times, food has occupied an extremely important position in people's lives. In the long history of thousands of years, there are countless changes caused by food. As early as the Western Han Dynasty, the famous sentence "Food is the sky for the people" appeared and spread to this day, which shows the importance of food.

With the development of living conditions, more and more food enterprises have emerged, and their products are closely related to people's lives, which has always attracted great attention. However, although many food enterprises are familiar with them, they don't know their origin. Many people think that domestic brands are actually foreign companies, such as common arowana and probiotic drinks Yakult.

Everyone can't live without "oil"

As the saying goes, there are seven things to open the door in the morning: rice, oil, salt, sauce, vinegar and tea. Oil is very important in people's daily life. No matter which method you cook and fry, you should use it. Oil is the medium between all food and fire. It can be said that without oil, there would be no colorful cuisines in China. One brand of edible oil is a household name, and almost everyone has used it more or less. It is "Arowana".

Arowana edible oil can be seen everywhere in our daily life, and rows of arowana edible oil can be seen on the shelves of almost all supermarkets and convenience stores, and the advertisements related to arowana often played on TV have deepened everyone's impression.

Because this brand is deeply rooted in people's hearts and closely related to people's lives, many people think that Arowana is a domestic brand, but it is not. Arowana is actually a veritable foreign company.

Arowana is a product of Wilmar International. The boss's name is Guo Henian. He is a Malaysian-born Chinese. He founded Yihai Kerry in 1998. This Yihai Kerry is the predecessor of Wilmar International. The income of this enterprise in China is also very considerable. In 20 18, the revenue reached166 billion, which left many domestic food enterprises behind.

After achieving great success, Arowana did not rest on its laurels because of complacency, but constantly expanded its scale. Moreover, due to the rise of online trading in recent years, Arowana is no longer limited to some traditional offline sales channels, but has ushered in the east wind of the Internet era and started its own e-commerce era.

Because of the good online marketing, Arowana has also begun to be known by more and more young user groups, further expanding the sales market.

Because of the continuous development of Arowana, it once occupied almost half of the edible oil market in China, and Guo Henian behind Arowana became the richest man in Malaysia.

The reason why Arowana has been standing for so many years is that it meets the needs of ordinary people, and its brand strategy and marketing methods are easily accepted by the people, thus creating a desire to buy the brand Arowana. Because of this way of being close to ordinary people, it is not surprising that many people mistakenly think that it is a domestic product.

Yakult from Japan

Coincidentally, in food enterprises, besides Arowana, there is also a probiotic drink called Yakult that everyone likes very much.

Yakult is also a foreign brand, which comes from Japan. Yakult's name transliterates and means yogurt. Yakult mainly focuses on lactic acid bacteria, which can promote gastrointestinal absorption, and promotes that each bottle of Yakult contains at least/kloc-0.00 billion lactic acid bacteria with special activity.

Yakult is a classic drink, it has been 70 years since its birth, but the outer packaging has never been changed and the content is consistent, and the quality requirements have not been lowered because of the increase in product sales.

Yakult has existed in Japan for several decades, but it entered China late, and it can't be compared with the "Arowana" that entered China early in the morning. However, at that time, the domestic probiotic beverage enterprises were not very mature, but Yakult, which had been sold for many years, had already developed very well, so it was determined to win the huge market in China.

After Yakult entered China, it did marketing and advertising on many TV stations and online platforms, and also paid great attention to the publicity of offline channels, and often did some promotional activities, which made the brand famous.

Because of the good publicity in the early stage, Yakult is a dark horse in the beverage market, and it has gained a firm foothold in the highly competitive beverage industry. According to statistics, Yakult can sell as many as 6,000 bottles in one minute at the peak of its sales. According to this calculation, Yakult can earn 6 billion yuan in domestic profits every year.

Huge market

Why are more and more foreign companies keen to enter the China market? From the examples of Arowana and Yakult, we can easily see the huge potential contained in the China market. Because China's territory and population are among the top in the world, the profits it can bring to enterprises are also difficult to compare with those of some smaller countries.

China people have always paid more attention to food. According to relevant statistics, China people's spending on food can even account for 30% of the total.

China people's love for food makes everyone willing to give generously when buying food, so the China market has great attraction to food enterprises.

With the pace of more and more enterprises entering China, food brands have become very diverse, and consumers simply don't know the origin of brands, so many people often confuse domestic products with foreign companies.

With the development of transportation, the global trade is getting closer and closer, and excellent enterprises from all countries can sell their products in the "global village". This frequent trade relationship also makes the countries in the world more closely linked.

However, the production of food has a bearing on people's livelihood, and every link is a top priority. Although the participation of excellent foreign companies can make China's product industry flourish, the living space of some weaker brands in China will also be squeezed.

It is also essential to buy and support domestic products while opening up the market. There are also many excellent domestic food brands in China. Some of them are industry giants, but others are little known, but they are China's own brands after all.

Although romantic poems and songs are intoxicating, ordinary people are most concerned about daily necessities. Every bite of grain and every drop of oil is an essential nutrient for life.

People's lives can't be separated from the nourishment of food, so the enterprises that can make people familiar with them are often the food enterprises that they have to deal with. Perhaps these enterprises have no earth-shattering scientific and technological achievements, but as long as they can be honest with their hearts, they can get the support of the people for decades.