Since 1992 entered the Chinese mainland market, Wangwang Group has won the general favor of consumers by relying on its fist product Wangwang ice cream. However, in recent years, Want Want Group has been busy opening production lines everywhere, and its products are diversified and in danger ... Want Want Group has won the general favor of consumers by relying on its fist product, Want Want Ice Cream, and the cute image of "Want Want Kid" can be seen everywhere in the car and at home.

The successful operation of the mainland market has established Wangwang's position as "Mi Long of the World". Today, Want Want's products listed on the mainland market have exceeded 100, far more than those listed in Taiwan Province Province. The sales performance of the mainland market has accounted for more than 90% of the total sales of the group, which shows that the mainland market occupies an irreplaceable position in Want Want. Today, Want Want's business in Chinese mainland has expanded from rice fruit to candy, dairy products, beverages, rice and liquor, which is actually not what it used to be.

But in recent years, Want Want has been busy opening production lines everywhere, launching food projects, diversifying and even opening hospitals, but there is no large-scale marketing action in parent brand. Is Want Want satisfied with its past success? Without stamina, how can Want Want "thrive"?

First, "Kings" are all over China.

Want Want Group officially expanded its market in China on 1992. In order to gain brand awareness in advance, Want Want adopted the business strategy of "marketing before production". In the first half year of production, the company invested more than 10 million yuan in advertising activities in the mainland, which was the first large-scale advertising in the mainland food industry and caused a sensation.

Three months before the production line was officially put into operation, more than 30 containers of Want Want food were specially brought in from Taiwan Province Province, and they distributed these foods to primary and secondary schools in Changsha and nearby areas. The delicious taste and exquisite packaging of Want Want food were immediately loved by children and parents, and the name "Want Want" spread like wildfire, causing a sensation.

In just one year, Want Want series products have been well known by women and children in Sanxiang. Because the product has left a good impression on consumers in advance, the market is in a state of hunger and thirst waiting for the product to go on the market. Therefore, Want Want achieved an output value of 250 million yuan in the year when it was put into production.

After the initial success in the Hunan market, Want Want began to rely on Hunan to develop to the whole country, and successively set up more than 30 factories in Nanjing, Shanghai, Hangzhou, Beijing, Shenyang, Chengdu and Guangzhou. On the map of Want Want's market distribution, you can clearly see that the flag of Want Want has been planted all over China except Fujian, Jiangxi, Hainan and Jilin.

In the second half of 200 1, Want Want Group moved its operation headquarters from Taibei to Shanghai, showing its ambition to further strengthen and expand the China market.

Want Want has also performed well on the international stage. Combining the capital and technology of internationally renowned food groups, Want Want has spread its products to Malaysia, Singapore, Thailand, South Korea, Japan and other European and American countries, and gradually achieved the grand goal of "Mi Long of the World" and "multinational enterprise" with diversification and internationalization.

Second, the product is dangerous.

The title of "Mi Long of the World" is hard-won. Want want.