Jiangsu TV's logo is red in color, simple in composition and deep in meaning. But because it is shaped like a large, full-bodied lychee, it is jokingly called Jiangsu TV.

The idea of the logo originated from the concept of "people-oriented". Therefore, it takes the pictogram of the Chinese character "人", and marvelously combines the Hanyu Pinyin with the Chinese character "人". The Chinese pinyin "JS" is wonderfully integrated into the character "人". In the seemingly concise portrayal of a grand picture of the confluence of the Yangtze River and the canal, endowed with strong characteristics.