Even though he has been dead for many years now, his influence has not dissipated, and people will still affectionately call him brother.
1.
Leslie Cheung was born into a tailor's family in Hongkong.
A tailor, in fact, his father was a famous tailor king in Hong Kong at that time.
Make clothes for some upper-class people.
If Leslie Cheung had been willing, he might have been a dude, loafing around all day.
But he is a strong man, and dude is not his style.
When I was a child, my parents were busy with their careers and had no time to take care of him. As a child, he lacks companionship.
It was probably at this time that I developed a sensitive personality.
When she grew up, Leslie Cheung went abroad to study. Because his father is a tailor, he also chose the textile major.
But the weather is unpredictable.
Only one year after studying abroad, I was told that my father was seriously ill.
Leslie Cheung had to give up his studies and return to China in a hurry.
Father is seriously ill, and naturally he doesn't want his family business to decline.
But Leslie Cheung didn't want to shoulder this heavy responsibility, so his relationship with his family slowly deteriorated.
Leslie Cheung, who didn't want to obey the arrangement, had no financial resources. At the worst, she sold jeans in Stanley.
2.
1977, his friend learned that the TV station in Hong Kong was holding an "amateur singer contest" and asked him to give it a try.
At that time, he was in a state of confusion and came to power with a try.
With a 7-minute English song "American Pie", it won the crown and officially began to enter the entertainment circle.
However, at that time, Hong Kong produced a large number of talents, better than Leslie Cheung, and did not shine immediately.
In the first few years, his career was bleak.
1984, he was dormant for many years and wrote a song "Monica". As an absolute dark horse, he won the Golden Melody Award of that year.
1985, the album "Leslie" pushed him to the altar, and the situation of Zhang Tan's hegemony was formed.
3.
After Leslie Cheung became popular, many people saw business opportunities.
Many businesses began to look for him to shoot advertisements.
But Leslie Cheung only made four advertisements in his life.
The first is the well-known Pepsi advertisement.
At that time, Pepsi almost monopolized.
Its main slogan is youth, so many popular young stars were invited to shoot advertisements, and Leslie Cheung was one of them.
But what's more special is that Leslie Cheung filmed the Asian version, while others filmed the mainland version.
The second advertisement was shot for a company called Konica.
Konica is a Japanese company mainly engaged in photography, and its English name is Konica.
Interestingly, at that time, the top of Konica saw that Leslie Cheung's hit song "Monica" was very similar to the name of her company.
At the same time, they lacked Asian spokesmen, so they decided to let Leslie Cheung endorse the company's products without hesitation.
The third is a Korean chocolate brand called TuyYou.
At that time, this brand of chocolate was on the verge of bankruptcy.
However, after Leslie Cheung's endorsement, the Korean media bombarded with advertisements again and again, which made TuyYou's chocolate sales soar by 65,438+0,000% in a quarter, which should be unparalleled so far.
The fourth is a fast food restaurant called Cafe de coral.
But this advertisement, at that time, Leslie Cheung was purely out of the help of friends.
I didn't expect it to bring such a hot effect.
4.
Leslie Cheung died 17 years ago.
Times have changed, and the market value of these companies he endorsed has now exceeded10 billion.
The biggest one is Pepsi, with a market value of over 100 billion.
While lamenting Leslie Cheung's demonic vision, he had to lament the ups and downs of the sea.
A freak like him will never exist again.