Zhou Heiya is not allowed to join or cooperate to open a direct store. If the company does not announce its intention to join or attract investment, it means that it wants to operate independently, so the other party will not allow franchisees or direct stores to cooperate. You can also go to the door to find out the situation.

detailed explanation of the franchise store

The so-called franchise means that the enterprise organization authorizes the service badge to the franchise owner, so that the franchise owner can use the image, brand and reputation of the franchise headquarters to attract consumers to spend in the commercial consumer market.

detailed explanation of direct stores

direct stores refer to chain stores directly operated by the head office, that is, the business form in which each retail outlet is directly operated, invested and managed by the head office of the company. The headquarters adopts a depth-like management mode, and directly orders all retail stores to be in charge, and retail stores must also be completely under the command of the headquarters.

Summary

No matter whether you join or operate directly, you need the consent of the brand ownership company to operate. If you use the other brand to operate without permission, it will be illegal and punished by law.

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