Liuyang Steamed Restaurant has more than 4,800 shops in Changsha, and the total number in Changsha, Zhuzhou and Xiangtan exceeds 10000. Liuyang Steamed Vegetables are also common in Beijing, Hubei, Jiangxi and Guangdong? Figure? Every year, the sales amount of Liuyang steamed vegetables, bacon and other raw materials exceeds 10 billion yuan.

No one does business that only loses money. In the Red Sea where the competition in the catering industry is becoming increasingly fierce, Liuyang Steamed Restaurant, which has no unified brand? Scattered troops? How can we resist the close combat in the market? What is the unique way to operate this family-oriented business model?

Recently, the reporter visited Liuyang Lins Steamed Restaurant near Tianma Student Apartment in Hexi many times, and tried to analyze the management secret of Liuyang Steamed Restaurant through the working experience of the proprietress Liu Yanhong.

Liu Yanhong, who set foot in Liuyang Steamed Restaurant in 2006, didn't expect to be able to do it for so long. There are at least eight restaurants in the same street as her shop. Times have changed. In the past seven years, these stores have changed hands, with a total of no less than 20 bosses. The Lins' Steamed Restaurant in Liuyang, Liu Yanhong, has earned more than 100,000 yuan a year from scratch, not only repaired the house in Liuyang's hometown, but also had a lot of savings in the bank card. This year, it cost more than 100,000 yuan to buy a brand-new Honda car for his son. Speaking of the present day, is Liu Yanhong very happy? Life is comfortable now, and there is only one daughter-in-law in the family? .

Why can Liu Yanhong's shops always Hold on to their business when others can't run?

At this point, Liu Yanhong smiled indifferently and said that it was all luck. She couldn't stand the reporter's repeated questioning. The proprietress, who was always eloquent, stopped shirking and explained her seven-year business experience.

At the beginning of starting a business, practice in advance and don't fight unprepared.

Opening Liuyang Steamed Restaurant in Changsha is an adventure for the Liu Yanhong family. In 2006, her daughter and son, who had average grades on weekdays, successively completed compulsory education. Liu Yanhong, who was dissatisfied with the present situation of life, saw many people around her? Made a fortune by opening a steamed restaurant in Changsha? I can't help but want to open one. She didn't fall asleep that night and told her husband the idea.

? Anyway, there is not much burden now. Why don't you try your luck in Changsha? . With her husband's consent, Liu Yanhong's family came to Changsha. At this time, she didn't have the urgency before, but took the initiative? Defected? Sister who runs a steamed restaurant in Changsha? Be quiet? She became an apprentice for three months. In these three months, she not only learned the essence of cooking Liuyang steamed vegetables, but also learned the way to communicate with guests.

Comment on sharpening the knife and cutting the wood by mistake. Nowadays, many people do business blindly when they see which industry has prospects, but they don't know that it is like opening an online shop. Because the threshold is low for a while, everyone swarms and loses a lot, especially in stock market investment. Know yourself and know yourself before you can fight a hundred battles. Without full understanding and research in the early stage, even the best industry may do business at a loss.

It is the last word that the location of the school is very popular.

Learned how to cook steamed vegetables, and gradually grasped the management doorway of steamed restaurants. At this time, Liu Yanhong began to brew an independent shop. Is it to seize the prime location at a high price or save money to open in an alley, and my brother-in-law with many years of experience wakes up the dreamer? If you are popular, you will naturally have wealth? .

Under the guidance of this concept, Liu Yanhong and her husband started in Changsha under the bright sun in June? Looking for a shop trip? ， ? For a storefront with a good location but low price, how long must we be careful? Maybe this section will face demolition before rushing to sell at a low price? .

In addition to being wary of being cheated, Liu Yanhong also has a unique trick when looking for a storefront, that is, he will focus on the school, especially the university area. After nearly two months of searching, the Liu Yanhong family finally bought the storefront of Tianma Student Apartment in Hexi.

The core competitiveness of Liuyang steamed cuisine lies in its speed and economy. Liu Yanhong obviously found the best target group of his products by opening a store in the university town. Doing business, a good dock and accurate market positioning are obviously fundamental. When these two problems are solved, business will come naturally.

Using the method of fighting, the chef must be responsible for his own family.

It was opened in autumn and winter, and there were not many diners. Everything started in an orderly way. However, with the gradual improvement of business, especially the increasingly hot weather, the hired chef had an idea. I only get such a small salary, and you don't want to think about how hot the kitchen is in summer. Either I get a raise or I quit? .

While holding the chef steady, Liu Yanhong quietly trained his son in cooking. ? At present, the salary of chefs is rising, and it costs more than 3,000 yuan a month. One of the important reasons why many steamed restaurants can't go on is that they can't hire suitable people. Chef, it turns out that the decision to let the family cook is correct. ?

It is a strategic step to comment on Liu Yanhong's training his son to be a chef. In the catering industry, the chef is obviously the core. In the cruel market economy environment, if you want to survive, you must have core competitiveness for enterprise products, and you must firmly control the core management department for enterprise teams, so that enterprises can go far.

Pay attention to the long-term flow of water in business

It is common sense that no one does business at a loss. However, for the Liu Yanhong family, in 20 1 1 year, several bus routes were diverted due to road construction near Tianma student apartment, which led to a sharp drop in the number of students and the business fell to the bottom. In Liu Yanhong's words, For a whole year, apart from barely breaking even, the family just didn't make a penny? .

Faced with the declining business, other restaurants in the same street finally couldn't hold back and prepared to jointly raise prices. I don't know when this road will be repaired. If the number of tourists is less, we can only raise the price. Their reason is simple: raw materials are getting more and more expensive, and other restaurants nearby have increased their prices.

At this point, Liu Yanhong, who has always been friendly on weekdays, is extremely stubborn and refuses to submit. Who doesn't want to make money when going out to do business, but it was really not the right time to raise prices at that time. Originally, there were few guests, and doing business pays attention to the long-term flow of water? .

Comments on the price increase of all people, she does not rise, which is not only caused by the objective reality of reducing the number of road construction tourists, but also Liu Yanhong? Customer oriented? Vivid embodiment of business philosophy. On the surface, whether the price rises or not depends entirely on the operator, but fundamentally, whether the final customer is willing to pay the bill is the key. At the critical moment of business difficulties, Liu Yanhong took advantage of the situation and took a long-term view, which not only retained the current customers, but also retained the reputation of customers, which was of far-reaching significance for the long-term development of the enterprise.

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