There is a very small "A Er Liang Tang Shop" in Causeway Bay, Hong Kong, which sells soup stewed with fragrant princess chicken, sesame oil duck and so on. The price of each bowl of soup is only 12 Hong Kong dollars, which is purely a small business. However, due to the exquisite ingredients and elaborate production of the soup, it is very in line with the tastes of the public, and it has become an indispensable place for Causeway Bay people to go every day.
According to the experience introduced by Mr. Tang, the founder of "A Er Liang Tang Shop", most merchants in Hong Kong are keen on opening big hotels, doing big business and earning high profits, which leaves market space for small businesses like "Liang Tang Shop". There are many Cantonese people in Hong Kong. They like soup very much and set up a "soup shop". As long as they are properly handled, small businesses can also make a lot of money. Mr. Tang's management soon opened up a new world, and opened a number of chain stores in Hong Kong one after another.
In business, many stable bosses like to invest in some stable industries, such as retail and transportation, and rarely set foot in those industries with high risks and high profits. It's not that they don't want to make a lot of money, because they know that "there is no such thing as a free lunch", and high profits are definitely high risks. For new entrepreneurs, it is better to learn the investment methods of these bosses.
Li Ka-shing, a real estate tycoon in Hong Kong, pays special attention to slow and steady progress in accumulating wealth.
in p>1968, Li Ka-shing, who started out by dealing in plastic flowers, changed its business direction and turned to invest in real estate. In the eyes of many people, real estate is a high-risk industry. Why can't Li Ka-shing, who always knows how to avoid risks, see it? But Li Ka-shing has a set of opinions. He believes that Hong Kong is a small place with a large population, and the demand for real estate will always be in short supply. Although prices have changed in different ways, the general trend must be bullish, and this industry is not a risky industry. So he did not hesitate to invest in real estate.
In the late 196s, there were many rumors in Hong Kong. Many wealthy people worried about political changes sold their houses at low prices and were ready to leave Hong Kong. Other developers have also sold uncompleted flats. However, Li Ka-shing was as cool as a cucumber. He calmly analyzed the situation and thought that Hong Kong was very important as a window for China's external relations, and our government would certainly handle it according to the situation. Based on this analysis, Li Ka-shing not only didn't sell buildings, but quietly and boldly purchased buildings. In 197, Hong Kong's economy began to recover, and the demand for real estate increased greatly. The buildings bought cheaply in Li Ka-shing became hot items in the market. In this year, Li Ka-shing's property has increased from 12, square meters to 35, square meters, ranking among the rich.
Many small and medium-sized investors in real estate sold their properties in succession when the property market rose sharply, although the money they earned was limited. Why only Li Ka-shing has achieved great success in investing in real estate? To sum up the reasons, the key is his deliberate and step-by-step business strategy. When the real estate is soaring, he doesn't sell his house easily because he thinks that the real estate in Hong Kong will rise for a long time. When the real estate fell, he even stood still. He earns more money than anyone else because he doesn't seek near profits, but develops and accumulates gradually. This reflects the success of Li Ka-shing's investment philosophy.