Project background: Cainiao.com was established on May 28th, 20th13rd. In addition to Alibaba, Intime and Fosun, its shareholders include Fuchun Investment, SF Express and Santong Yida (Shentong, Tong Yuan, Zhongtong and Dayun). The first-phase investment reached 654.38+00 billion yuan, and the second-phase investment reached 200 billion yuan.

20 15 On May 28th, Alibaba held the first rookie Jianghu conference. Tong, president of Cainiao Network, explained the rookie strategy for the first time, saying that the rookie's positioning is "a platform for social logistics collaboration and data-driven" and defined five strategies: express delivery, warehouse distribution, cross-border, rural areas and post stations.

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For users who are inconvenient to receive goods and need to protect their privacy, when filling in the address after placing an order on Tmall and Taobao platforms, they can use the parcel collection service for free by selecting the "Rookie Station" launched by Rookie Network from the page.

In addition to the "Cainiao Station"' s continuous efforts to collect parcels for free, Cainiao.com will also cooperate with partners in mailing: by integrating the mailing needs of scattered users, it will reduce the logistics cost of the last mile, optimize the timeliness and enhance the user experience. The rookie station, together with all partners, strives to solve the "last mile" of the logistics industry, giving users a better logistics experience and improving the service ability of the industry.

The main goal of rookie station is to make online shopping users' goods delivered safely and quickly, and relieve the pressure of "last mile" logistics service.