Planning Scheme of Businessmen's Dragon Boat Festival Theme Activities 1 1. Theme of the activities:
Longxiang Dragon Boat Festival
Second, the activity time:
Xx, xx, XX, XX
III. Organizer:
X department store
IV. Activities:
(a) fashion clothes/shoes 1 yuan for 3.3 times the part of 2.5 times /2.0 times/1.5 times
(2) Gorgeous gathering of "benefits" is just the time.
1. Activity time: 20xx from June 22nd to June 25th.
2. Venue: the first and second floors
3. Activity content: 1, 50% off the bottom of the jewelry boutique area (inlaid, K-gold); 15% off the bottom of the new model in the watch area, plus a special price (199 yuan-1000 yuan).
2, the makeup area is special, the bottom is 6.6 fold, and the full amount will be given as a gift;
3. Last summer, the old models were on sale (no less than 3 children's clothes/underwear/shoes);
4. During the activity, VIP customers can apply for a VIP silver card in our shopping mall for free when they spend money in 200 yuan, and a universal studios co-branded card for free when they spend money in 500 yuan.
(3) cherish the tradition and enjoy the charm of the Dragon Boat Festival.
1. Activity time: 20xx, June 23rd.
2. Venue: service desk on the first floor
3. Activity content: During the activity, members who spend over 799 yuan in cash/credit card spending and non-members who spend over 899 yuan in cash/credit card spending can get a box of ice dumplings or an exquisite advertising umbrella at the gift exchange on the first floor; Limited quantity, while stocks last; (Not at the same time as other activities)
Note: ① The receipt is valid on the same day; if the amount of a single receipt is insufficient, it can be accumulated; if the amount exceeds, it cannot be accumulated;
② Each person (per card) is limited to one zongzi gift box or one umbrella, while stocks last;
③ Members must present their membership cards and register their card numbers when exchanging gifts;
(4) The gift-exchanged receipt must be stamped with the special seal of our store for marking, and it is not allowed to receive the gift repeatedly.
V. Matters needing attention and detailed rules for each department:
1, notify the suppliers in writing, confirm the list of participating manufacturers, and report to the company leaders for approval before June 2 1 day17: 00, with the finance department as the basis for deduction. The list of participating counters shall be submitted to the Planning Department before June 2 1 day18: 00.
2. Train all counter salespersons on the contents and operating rules of this activity. Shop assistants should introduce the company's promotion plan in detail when promoting products in their posts, and must not mislead customers to avoid unnecessary disputes.
3. Check that all activity signs posted by the counters must be in place before June 22nd10: 00, which requires neatness, beauty and harmony, and shall not be posted at will.
4. All counters should do a good job in price filing and timely replenishment during the activity.
5. During the activity, it is strictly forbidden for all counter employees to pay the bill on behalf of customers. Once verified, it will be dealt with seriously according to the company system.
6. Be responsible for negotiating the launch and discount of new sunscreen products/suits with suppliers in the makeup area.
7. Be responsible for the negotiation of related field sales activities (no less than 3 brands).
8. Put an end to cheating consumers by participating in activities after the price increase. Once verified, our company will deal with it seriously.
Planning scheme of Dragon Boat Festival theme activities for merchants 2. Promotion time:
June 19 to June 26th, ***8 days (Dragon Boat Festival on June 23rd)
Second, the promotion location:
xxxx
Third, the promotion theme:
X milk tea, X makes sense! X milk tea, condensed milk-flavored milk is rich and mellow, with silky taste, more fragrant milk-flavored, fragrant and smooth, tapping the heartstrings! Smooth and waxy in the mouth, sweet and moist in the heart.
Fourth, the theme goods:
Fragrant x milk tea and condensed milk x milk tea
V. Activity background:
In recent years, cup milk tea has become popular all over the world. Wahaha and Uni-President upgraded their brand strategy and developed bottled milk tea.
As one of the bosses in the beverage industry, xx is not to be outdone. Recently, a pet milk tea bottle appeared in the market, which is an "X milk tea" carefully developed by xx. The products are divided into "fragrant flavor" and "condensed milk flavor".
It is understood that in order to change the situation that unified and Wahaha bottled milk tea is divided into two parts, this milk tea wants to get a share in this segment. At present, the retail price of the market is also 4 yuan.
The opportunity of bottled milk tea is to become a beverage in autumn and winter to make up for the blank market of the whole beverage industry. At present, the time for xxx milk tea to go on the market is not mature enough and it has not been recognized by consumers, so the sales are not optimistic.
VI. Purpose of the activity:
Effectively let customers know about the product of X milk tea, enhance the awareness of xxx milk tea and increase sales. Change the situation that X is divided into two parts, and increase the market share of xx.
VII. Activities:
Activity 1: "Buy zongzi and mung bean cake and give X milk tea". Customers who buy zongzi and mung bean cake can buy a bottle of X milk tea by adding 1 yuan to the receipt.
Activity 2: "Buy two bottles of X milk tea and send a beautiful water cup"
Activity 3: "Customers can participate in free tasting activities, with the first item at the original price and the second item at half price."
Planning Scheme of Businessmen's Dragon Boat Festival Theme Activities 3 I. Purpose of the Activities
Take advantage of the peak holiday travel to motivate customers to increase the number of car rental days and extend the time to return the car at the wrong peak.
Second, the activity time
June 7th (Friday)-16th (Sunday), in which 10, 1 1 day and 12 are legal Dragon Boat Festival holidays.
Third, the theme of the event
Cross-border Tour during the Dragon Boat Festival —— Rent four for one, rent five for two.
Iv. content of activities
Is it not enough to have a three-day holiday at Dragon Boat Festival? Then spell out your long vacation, don't be bound to watch the dragon boat race in East Lake, why not swim in the "Middle Triangle" and enjoy the fun of go on road trip.
A 5 days holiday, 2 days annual leave (8th and 9th) and 3 days Dragon Boat Festival.
B 7 days holiday, 3 days Dragon Boat Festival plus 2 days annual leave (13, 14) plus 2 days weekend (15, 16).
Recommended routes for "Central Triangle" themed tourism:
The essence tour of the Middle Triangle: Three famous buildings: Three Gorges of the Yangtze River, Wudang Mountain, Zhangjiajie, Huangshan Mountain, Jiuhua Mountain, Lushan Mountain, Jingdezhen and Jiangnan.
Plain local customs tour: Wuyuan, Ziquejie Terrace in Loudi, huangpi district in Wuhan, Xianhong New Rural Experimental Zone, ancient houses in southern Hubei, ancient villages in southern Anhui (Xidi and Hongcun), etc.
Ethnic customs tour: Zhangjiajie, Changde Taohuayuan, Enshi Grand Canyon, Tenglong Cave, etc.
Zen Culture Tour: Hengshan Mountain, Huanggang Sizu Temple, Wuzu Temple, Lushan Mountain Torinji, etc.
World Heritage Tour: Wudang Mountain, Ming Tomb, Zhangjiajie, Huangshan Mountain, Langshan Danxia landform, Turtle Peak, Sanqingshan Mountain, Longhu Mountain, Lushan Mountain, ancient villages in southern Anhui (Xidi and Hongcun), etc.
Eco-leisure tour of Yangtze River Wetland: Dongting Lake, Poyang Lake, Honghu Lake, Chaohu Lake, Jiujiang Hot Springs, Xianning Hot Springs, etc.
Details of the Dragon Boat Festival car rental preferential activities:
1, pick-up time (6.9, 6. 10, 6. 1 1) is calculated according to the Dragon Boat Festival price;
2. After the order for participating in this activity is submitted, it shall be subject to the confirmation of generous car rental customer service;
3. This activity is only available during the Dragon Boat Festival (June 7-June 16);
4. Participating in the activities of renting four get one free, renting five get two free requires renting for three days at the Dragon Boat Festival, and only giving away the weekly rent for China and Japan, and other expenses are charged according to normal standards;
5. This activity is limited to Wuhan area;
6. This activity is limited to self-driving orders.
The planning scheme of the Dragon Boat Festival theme activities of merchants 4. Promotion time:
June 1 1 day to June 30th, ***20 days (Dragon Boat Festival on June 23rd).
Second, the promotion location:
Jilin province ge specialty store
Third, the promotion theme: "
Zongqing Dragon Boat Festival, ice fresh Kaiyang "
Fourth, the theme goods:
Arctic sweet shrimp, variegated clam, Kaiyang World seafood gift box
V. Feasibility demonstration of promotion:
VI. Activities:
Activity 1: "Love Dragon Boat Festival, Kaiyang Bingxian Huigou"
1, apply for Kaiyang membership for free, and buy Kaiyang World Seafood Gift Box at a 15% discount.
2, Arctic sweet shrimp, variegated clams, salmon specials
(The above quantity is limited while stocks last)
Activity 2: "When shopping is over 10 yuan, you can draw a lottery with the shopping receipt, and once every 10 yuan, you will win Kaiyang series products" (the prize is divided into five categories, and the highest prize is a gift box of 298).
Activity 3: "Put the products in front of the store for tasting (put a certain amount of salmon, Arctic sweet shrimp and snack food every day)"
Seven, operation process:
serial number
step
operating provision
person in charge
finish time
1, check the receipt
The receipt is valid on the same day, and it will be invalid after expiration;
Only when the standard is met can the gift be given.
2. Stamp
Those who meet the requirements will stamp the shopping receipt for confirmation, and it will be invalid after stamping.
3. Register customer information
Fill in according to the Redemption and Distribution Form.
4. Send gifts
5. Organize promotion forms and tools.
Report the promotion results daily.
Eight, advertising
dm advertising
display (or exhibition) board
point of purchase
In store broadcast
Nine, preparation schedule
X. Cost Budget
The number of gifts should be controlled every day, while stocks last.
XI. Analysis of Promotion Effect
1, before and after comparison method
2, DM commodity analysis
Planning scheme of business Dragon Boat Festival theme activities 5 I. Marketing theme
"Xia Rixin chooses and feels 0 C".
Second, the working ideas
Taking two festivals as the core of our work, we will do our best to sell holiday features, and launch two special promotions and sales plans in June.
Third, the sales indicators
In June, we plan to complete xx million yuan, and strive to complete xx million yuan.
Fourth, specific festivals
1, xx month, xx day-xx festival.
2. Dragon Boat Festival is on xx.
3. Section xx, xx month, xx day.
V. Specific arrangement of marketing work
Do a good job in the marketing activities of the two festivals.
The first stage: Dragon Boat Festival promotion.
Promotion theme: Dragon Boat Festival sale is about ten thousand families.
Promotion time: xx, xx-XX.
Specific arrangements:
1, 90 kinds of DM poster products, and 3000 copies of posters were printed.
There are 40-50 kinds of food on one floor.
Commodity negotiation scope: Dragon Boat Festival special commodities, seasonal commodities, (sensitive commodities are required to be no less than 10).
30-40 kinds of department stores on the second floor.
Commodity negotiation scope: seasonal products in summer, cleaning and sun protection (at least 8 kinds of sensitive products are required).
Three-layer clothing10-20 kinds.
All purchasers are required to submit the details of special offers to the Planning Department for typesetting and poster making before noon12: 00 on Friday, xx month. If they fail to complete the work on schedule, they will be assessed according to their work mistakes.
2. Promotional activities.
Theme: Passionate Dragon Boat Festival Zongxiang (enjoy) Happy.
Time: xx month, xx day.
Promotional activities: If you buy more than 50 yuan at one time, you can take part in the "Happy Dragon Boat Festival Zongxiang (enjoy it)" activity organized by our store, and you can get as many dumplings as you want within the specified time.