In 2004

Yan Anju brand was born and the first directly-managed store was opened in Xiamen next to the Zhongshan Park, which started the journey of Yan Anju national chain;

2005-2006

Yan Anju invested a huge amount of money to build a swiftlet house base in Malaysia, and strictly screened a large number of non-polluting sources of swiftlet houses and native cave swallows, which ensured a safe, ecological and non-polluting source of raw materials;

2007

Yan Anju introduced a refined integration and extension of the raw materials, and introduced the new raw materials, which are safe and ecological.

2007

Yan Anju brand, after fine integration and extension, introduced the concept of "Professional Bird's Nest Nutrition", set up a team of Chinese medicine and nutritional expert consultants, mainly senior professors from Xiamen University School of Medicine, and cooperated with Southeast Asian centuries-old Chinese medicine families for a long time, to provide a better understanding of ancient Chinese medicine on bird's nest.

In 2008

Yan Anju formed a strategic partnership with the King Gong Palace in Beijing and became the exclusive brand of bird's nest products, which greatly enhanced the brand image of Yan Anju.

2008

Yan Anju formed a strategic partnership with Beijing Gongwangfu and became its exclusive brand of bird's nest products, which greatly increased the brand influence of Yan Anju in the market;

2009

"Yan Anju Trading Company Limited" was changed to "Xiamen Yan Anju Chain Store Company Limited", and Yan Anju Chain Store Company Limited was formally established. In the same year, Xiamen Haisheng Chain Trade Co., Ltd. became the regional general agent of Yan Anju in Xiamen. The successful model in Xiamen was gradually copied to other provinces, and Yan Anju achieved a good brand scale effect;

In 2010

Yan Anju, on the basis of summarizing the successful experience, broke the monotonous sales model of traditional bird's nest stores, and created a unique and operable "Stew Driven Gifts" terminal sales model, which is the best way to sell bird's nest in Xiamen. "The terminal sales model has greatly enhanced the profitability of the franchises. In just a few years Yan Anju rapid growth towards the country, with dozens of franchises across the country, the sales channel is in rapid expansion.

In 2011

Yananju was the first in the industry to set up a transparent production and set up a "fully transparent, handmade" swiftlet washing factory. With years of experience in the industry and a strong R&D and production team, we were the first to introduce the concept of "Pure Bird's Nest" in the bird's nest industry and developed the "Yan Anju Pure Bird's Nest" series of products and patented stewing utensils. Due to its excellent quality and convenient consumption, Yan Anju Pure Bird's Nest has been widely favored by consumers since its launch.

2012

Yan Anju was selected as one of the "2012 Xiamen Citizen's Top Ten Reliable Brands", pioneering the experiential marketing of bird's nest, digging deep into the bird's nest health culture, and cultivating the operation mode of bird's nest from the height of culture.