Not only did Meng Fei fail to open a noodle restaurant, but Jerry Lee also failed. At the beginning of its opening, Morphy invited many stars to join in, and even mentioned it in the program. But the preliminary work was done so well, why did it end in despair? Now is an era of information explosion. Although every star has his "fans" and they are willing to call for their "love beans", they can do it once in a while, but long-term persistence still requires quality and demand.
First of all, the price of Morphy noodle restaurant is too high, and the quality is not good, and there is not much feature. If you want to stand out from the crowd of restaurants and fail to make features, it will be a serious injury. At an expensive price, consumers will not buy a bowl of ordinary noodles. Morphy is a native of Chongqing. Coupled with the spread network of Chongqing Noodles and the popularity of himself, he opened a noodle restaurant, but he has little experience, or his experience, so it is difficult to really understand what kind of products consumers need. At first, Morphy used his own "East Wind" to make the noodle restaurant business very prosperous, but the price of his noodle restaurant made many people flinch, and fans were reluctant to go there again after eating it once.
Jerry Lee, as a northerner, has a special feeling across the street. He once invested in a noodle restaurant. At first, many fans went to the store to eat noodles, and the business was not bad. The price was about a bowl of 30 yuan, which was relatively close to the people compared with other stars. Even so, netizens didn't buy it. The evaluation said that the taste was average, so the price was not close to the people.
There are many examples of stars failing to open stores. For example, the dessert shops and restaurants opened by Yang Ying have basically closed due to problems such as high consumption and bad taste. Of course, there are also successful stars, such as the hot pot restaurant in Joker Xue and the newly opened noodle restaurant in Yun-peng Yue. Here, some people may say that the problem is that the consumption is too high for customers to afford.
In fact, noodle shops in Yun-peng Yue face different social strata in consumption, which really has nothing to do with pricing. A bowl of noodles in Yun-peng Yue is 108 yuan, which is relatively expensive, but there are other features, such as unlimited bowls, various ingredients and side dishes, etc. The most important thing is that customers say it is delicious. It is no wonder that such shops sell out of stock. The most important thing in catering is the quality and taste. Even if the price of food is sky-high, some people will pay for it.
Yun-peng Yue noodles, in fact, the price is not very cheap, but after eating, there is a desire to go again. First of all, his restaurant can continue noodles indefinitely, and the weight is really sufficient. The ingredients inside are very rich, and the meat pieces are big, which makes him very appetizing. It's so enjoyable to meet people who eat a lot and love pasta.
Yun-peng Yue was born at the grassroots level. Before he became famous, he worked as a waiter in Haiwanju. He knew the psychology of consumers. A grounded crosstalk performer can bring customers closer. Although it has also been spit out, but the bowl is large, plus it can continue indefinitely, which has become a selling point. Most importantly, there are many opportunities to meet stars here.
Although, to put it bluntly, they are all for profit, there are great differences between them. Morphy is basically for profit, while Yun-peng Yue is doing things with a grateful heart, which is closer to normal consumers. In my opinion, the main problem of such polarization lies in Morphy and Yun-peng Yue.
Although both Yun-peng Yue and Morphy earned a lot, the losses in the noodle restaurant were insignificant, but Yun-peng Yue still devoted his efforts to Haiwanju. I think, Yun-peng Yue understands the catering market, consumer demand and so on, and more importantly, he knows how to be grateful, so compared with Morphy noodle restaurant, Yun-peng Yue noodle restaurant can go further.