Tmall supermarket was born in April of 20 1 1 year, [2][3][4]202 1 year/month, Tmall supermarket and import and export business group were officially renamed as "Alibaba B2C Retail Business Group", and the business group slogan was determined: "Let every life be better.
As Alibaba's self-operated, high-quality and affordable online supermarket, Tmall's supermarket business covers the whole country, and has achieved 1 hour, today's day and next day's day in most cities. [5] Tmall Supermarket guarantees the quality of goods by selecting the source of goods, 100%, and provides richer and more localized goods supply; Adopt professional warehousing logistics to provide flexible delivery services such as "1 hour", "half-day" and "next-day"; Committed to meeting the needs of consumers in the whole scene. Adopt unified warehousing and professional packaging of goods, and pursue a convenient experience of one-stop shopping. [10] Tmall Supermarket 1 time, all bought and delivered to the door.
In 20 19, tmall supermarket officially released a brand-new brand image of tmall supermarket, including brand LOGO, brand color, Slogan, IP image and brand voice. Through brand upgrading, Tmall Supermarket will provide users with better services and products to meet the diversified individual needs of consumers.
In order to make consumers feel the service of the whole scene better, it is necessary to convey to consumers the ubiquitous sense of companionship of Tmall Supermarket. In the IP image of Tmall Supermarket, a smiley bell is added to the neck. When the bell rings, the small bell house appears. It increases the agility and intimacy of the overall brand tonality, and at the same time strengthens the recognition of the brand logo of Tmall Supermarket.