Among the star stores, Xianhezhuang is considered a relatively famous store. It has not only opened more than 300 branches in 108 cities including Beijing, Shanghai, Xi'an, Chengdu, Shenzhen, etc., but also can be found on major review platforms. Saw the figure of Xianhe Village. Xianhezhuang in many places has closed down and been cancelled, and most of the stores did not last more than a year. At present, 30 Xianhezhuang restaurants have been changed from existence to cancellation. Blind expansion based on traffic is expensive and unpalatable.

Chen He’s shareholding in Xianhezhuang was exposed as many bankruptcies and closures

Xianhezhuang is actually a hot pot restaurant co-founded by celebrities such as Chen He and Ye Yiqian, with its headquarters in Fuzhou. It was revealed that an agent of a certain Xianhe Village was interviewed inside and told that the store's operating profit margin was too low and its attendance rate was quite high in the first month of opening, but it was unable to attract tourists in the long term. The franchise fee of Xianhe Village is even more expensive, and the store will only lose money if it continues.

?

After introducing Sichuan Zhishan catering operations, Xianhezhuang opened more than 700 stores from 2019 to 2020, most of which are agents or franchises. This time all Fuzhou base camp stores were "lost", which shows that even catering companies under the aura of celebrities still face many problems that need to be solved.

Xianhe Village responded to this matter

I thought that with the celebrity coming in person, and Chen He’s fame, Xianhe Village must have done a good job in all aspects, Xianhe Village The village encountered various storms and was overturned many times. In 2020, an explosion occurred at the bottom of the Changchun No. 1 Xianhezhuang pot, causing burns to diners' hands and faces. In 2021, the ceiling of Xianhezhuang Restaurant No. 1 in Hangzhou suddenly fell, smashing a customer's right arm and burning the bottom of the hot pot that was overturned by the ceiling. In addition, Xianhezhuang has been exposed to some food quality issues.

This reminds Chen He to pay attention to how to develop his own catering, and also reminds other celebrities who invest in catering to pay attention to this aspect. Celebrities like Deng Lun, Zheng Kai, and Sha Yi have opened hot pot restaurants, so be careful.

?

In this regard, Xianhezhuang said in a statement: Since the Xianhezhuang brand was upgraded in 2019, only one Xianhezhuang has been opened in Fuzhou. Due to the epidemic, Due to various reasons such as geographical location and operation management, we decided to close the store and prepare to open a new store in a new location. Throughout Fujian Province, the remaining Xianhezhuang stores are operating normally.