As an American ice cream brand, Haagen-Dazs was successfully developed by Reuben Mattus in 1921, and was named and launched in the Bronx, New York, in 1961. It has also established a chain of ice cream stores to sell its brand of ice cream in countries around the world, with more than 700 branches in 54 countries. In addition, in terms of market share: the United States 6.1, the United Kingdom 3.5, France 1, Japan 4.6, Singapore 4, Hong Kong 5, and South Korea less than 1. The products produced by Haagen-Dazs include ice cream, ice cream bars, sorbet and frozen cheese.

Haagen-Dazs ice cream was born in 1921 in a family in the Bronx, New York. In the 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products to extend the shelf life of the product and reduce operating costs. As a result, the quality of ice cream was not as good as before. At that time, Ruben Mattes set out to produce purely natural, high-quality, and excellent-flavored ice cream products so that the world could enjoy the delicious taste of truly high-quality ice cream.

⑴. The history of Haagen-Dazs: 8?4 In 1921, the brand founder Ruben Maters developed delicious ice cream, which was widely welcomed. 8?4 In 1961, Ruben Maters Tes officially named this ice cream "Haagen-Dazs" and officially launched it in the United States. 8.4 In 1976, the first Haagen-Dazs dessert house opened in the United States. 8.4 In 1983, Haagen-Dazs H?agen-Dazs entered Singapore and Hong Kong. 8.4 In 1984, H?agen-Dazs entered the Japanese market. 8.4 In 1987, H?agen-Dazs made its debut in Europe. 8.4 In 1992, H?agen-Dazs entered Italy and Taiwan. and Iceland. 8?4 In 1996, Haagen-Dazs landed in China, and the first ice cream dessert house in Shanghai opened, which became a rage. 8?4 In 1998, Haagen-Dazs made its grand debut in Beijing, and the Shanghai Huaihai Road flagship store shined. . 8?4 In 1999, Haagen-Dazs landed on the bank of West Lake in Hangzhou, and its second Beijing branch was in the International Trade Center. 8?4 In 2000, with the opening of its first branch in Guangzhou, Haagen-Dazs officially entered the South China market. 8.4 In 2001, Haagen-Dazs became a brand of General Mills in the United States. 8.4 In 2004, Haagen-Dazs expanded to Ningbo, Suzhou, Nanjing and other places; many new stores were opened in Shanghai, Guangzhou, and Beijing; Haagen-Dazs There are more than 40 H?agen-Dazs stores in China, and the sweet flavor is spreading rapidly. 8.4 In 2005, H?agen-Dazs stores debuted in Chengdu, Qingdao, and Changzhou, and have now spread to more than ten cities.

At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and stores. Word of mouth spread, and the product was officially named "Haagen-Dazs" in 1961. It was created by Mattes based on the Nordic language. This is because he tasted what he thought was the best ice cream in Denmark when he was young, so he used this language to name the product.

Haagen-Dazs ice cream has many different flavors and is also called a "super brand" because its ice cream has a higher density, less air is mixed during production, and a higher milk content. Oil fat.

The name Haagen-Dazs is very European, but in fact it does not come from Europe. It is just composed of two compound words. It does not even have any branches in Northern Europe. Its founder is a European immigrant from Poland. The Haagen-Dazs brand is currently owned by General Mills. In the United States and Canada, the products are owned by Nestlé. Through unique marketing strategies, Haagen-Dazs has become a top ice cream brand in China. The taste of mooncake ice cream is deeply rooted in the hearts of the people - it has even become a symbol of life. Which petty bourgeoisie does not know its famous name. The high-end consumer class is of course its loyal customers; the middle and low-end consumers are also attracted by it, and they will also spend a lot of money once they have spare money.

Haagen-Dazs has gained recognition and welcome from high-end consumers in the mature ice cream market, and its "luxury" marketing methods have become a classic case in the industry.

Today, it is a very popular brand not only in the United States but also around the world. No matter where you are, when you mention "Haagen-Dazs", people will think of extremely delicious and tempting ice cream. The same is true in China. It seems to be more like a symbol of high-quality life and taste.

Haagen-Dazs advocates a lifestyle of "enjoyment and perfection" and encourages people to pursue high-quality life enjoyment. While serving ice cream, H?agen-Dazs pays great attention to creating an atmosphere that makes tasting H?agen-Dazs ice cream an unforgettable experience. This is also the "Haagen-Dazs moment". Its famous advertising slogan "If you love her, take her to Haagen-Dazs. (If you love her, take her to Haagen-Dazs.)" can be said to be a household name.

Haagen-Dazs uses purely natural materials and does not contain any preservatives, artificial flavors, stabilizers and colors. The choice of skimmed milk perfectly combines deliciousness and health. The New York Times magazine once gave Haagen-Dazs the reputation of "The Rolls-Royce of Ice Cream."

The main production areas of H?agen-Dazs products are located in Woodbridge, New Jersey, USA (1971), Tulare, California (1985) and the town of Arras in northern France (1992). Products in the Far East are supplied by manufacturers in the United States, while companies based in Japan that cooperate with Suntory and Takanashi specialize in the Japanese market.

The brand has developed rapidly since entering the Chinese mainland market in 1996 and is currently present in more than ten cities across the country.