Nowadays, with the in-depth development of China's social economy and the rapid rise of the Internet industry, the new catering mode of Internet plus catering has developed very maturely. The most common combination is to use WeChat official account, friend interaction, e-commerce cooperation such as Meituan and Hungry. In the process of catering business, using the power of the Internet is a very good business method! So what is the specific operation method? Let's have a look!

Second, the promotion strategy

1) Shop layout: booths, leaflets.

2) WeChat official account articles are published for publicity. Share with friends and share screenshots of friends. You can get a gift when you arrive at the store. Attention here 1: The subpage of your official WeChat account must contain the link of your store applet: 2: Click on one of the published articles and go directly to your store applet. 3. The customer asks related questions in the official WeChat account and directly jumps to the store applet link (product activity page). Here, why do you want to add a link to the applet in the official WeChat account in various ways? Because when someone clicks on your article, about 80% people are interested in your activities, but he is not necessarily your consumer (maybe he is not interested in the product, maybe he is interested, but he may forget it because of the time and place). However, it is still necessary to seize these customers and stimulate them to come to the store for consumption. Therefore, small programs can inspire these customers, implement customers, and become your customers accurately.

3) small program promotion. 1 The traffic that comes with the applet and the active products in the applet automatically generate posters to share with friends or forward to friends. 3 small program QR code entrance on the store display shelf. As long as customers enter your small program, you can stimulate consumers to place orders by collecting coupons or marketing means such as group buying and limited time activities. For those who have not placed an order, you can also find the target person to re-market and promote the order through the applet background (as long as you browse the applet, you will leave customer information).

Three: customer precipitation

Whether you place an order on a small program or scan the code after you arrive at the store, you will leave a footprint on the small program. For merchants, this part of customer information can be stored for secondary marketing. For customers who think this dish is delicious, they can find the store to order again in the small program browsing footprint or go to the store again according to the navigation. (The browsed applet will be displayed in the drop-down WeChat page and my applet). Of course, merchants can also set coupons in small programs for customers to use next time.

Here, I want to emphasize that the pictures of active dishes must have a face value!

What else don't you understand? Can I leave a message below? I will answer them for you one by one!