KFC will become a state-owned enterprise because it wants to restore its brand reputation. Because with the improvement of people's health awareness, catering enterprises like KFC, which mainly focus on fried fast food, are bound to be impacted. The H5N1 avian influenza in 2114, the Sudan Red Incident in 2115, the Instant Chicken Incident in 2112, and the expired meat incident in Fuxi in 2114 ... one after another, the marketing expenses needed to restore the brand reputation are getting higher and higher, and the consumers in China are getting more and more tired of this brand.