In fact, all walks of life should learn fission marketing now, especially if you are a community fruit shop. Fruit shops are mostly engaged in the business of people nearby, so it is very important to attract new members. Maintaining old members is conducive to marketing and attracting new members. I will give you some suggestions here:

1. How to manage members?

first, online customer service, users can get quality service in the first time.

second, sales transformation, which extends the sales scene to anytime and anywhere.

Third, users have insight, draw a portrait of users in 361 degrees, and constantly update user tags during the interaction. Fourth, social fission, put users and friends recommended by users into the database to do the marketing of second and third repurchase.

2. Use social platforms to acquire new users

Tik Tok, WeChat and Xiaohongshu are well-known social platforms at present, and these platforms also provide ways to acquire new customers online.

I just use circle of friends to make my annual income reach 11 million.

3. Use offline store resources to get new customers

For offline stores, the following points can be followed in order to get more new customers:

First, offline stores must combine online and brand resources to spread;

the second is to expand the communication influence with the thinking of mobile internet; Third, we should combine brand characteristics and do some in-store activities with high memory and simple operation;

Fourth, improve the professionalism of store managers and shopping guides, and timely and reasonably answer consumers' questions about commodities;

fifth, stimulate sales flexibly;

the sixth is to analyze the attributes of consumers, understand their needs, and then find a sales plan that suits them.

the combination of physical stores and online is the trend of retail industry in the future, and both are indispensable!