Coca-Cola's business representatives, like those of other companies, conduct specific market research in the local area to find out the supply and marketing situation of local beverage products, try to let Coca-Cola occupy the local market as much as possible, and provide suggestions and references for the superior company's marketing strategy in the local area, often consult the buyers and sellers in the local area where the number of sales of beverages is large, and analyze the rivals' competitive means, and feed back to the Feedback to the parent company so that the parent company can make timely and effective response to reflect. In fact, to put it bluntly is to pull customers ah! Oh, if you can have some small doorway in the local area would be better, things are also convenient. As a small example, as a local representative, you learned that the local will have a large tournament, celebrations, large gatherings. You can suggest a series of Coca-Cola promotions to bring in more sellers and buyers at the time of the event. The key is to find out the actual situation in the local area and assist the parent company to develop local-specific marketing strategies and methods. In the past, the sales chain of Coca-Cola was through primary wholesalers to secondary wholesalers and then to end customers. Although the company had business representatives to keep in touch with customers at all times, they were not strong enough, and in many cases the goods were sent to the primary wholesalers without any further questions. Under this traditional marketing model, the wholesalers basically looked for their own downline customers, and then asked the manufacturers for goods after pulling orders. Coca-Cola was only responsible for the production, but did not know to which region the goods were sold and how the market was distributed. Customer management was very loose, and it was difficult for Coca-Cola to accurately grasp the market. With the business representatives' deeper understanding of the market, Coca-Cola adjusted its marketing strategy and introduced the 101 sales model, which defined a part of wholesalers as 101 customers, omitting the secondary wholesaler link and directly facing the retail terminal. The so-called "101" is "1" - "One Alliance" (the wholesaler is regarded as a part of Coca-Cola), "0" - the retail target, and "1" - "One bottle in hand, endless joy". one bottle in hand, endless joy". These 101 customers, mainly from large wholesalers and the original regional distribution centers transformed. By switching to 101 customers, wholesalers no longer need to look for customers, but can "sit back and enjoy". Coca-Cola's business representatives, who are official employees of Coca-Cola, get the orders directly from the terminals and hand them over to the 101 customers, who then deliver the products to each terminal customer according to the order in the shortest possible time. Coca-Cola has 20 to 30 branches under each bottling plant. For example, if the Fujian plant is located in Xiamen, there will be branches in Zhangzhou, Fuzhou and other cities. A branch, which can also be called a sales office or an office, usually consists of a financial officer, one or two managers in charge, and a large number of salespeople. Each branch holds dozens of 101 customers, and divides them into lines or regions, each facing dozens of retail terminals. If there are more retail terminals in a certain district, the number of 101 customers also increases relatively. Where terminals are densely populated, one 101 customer is distributed in a town or a county. Even for terminals like small rural stores, 101 customers are directly responsible for distribution, with no wholesalers in between. In this way, the whole Coca-Cola system has tens of thousands of 101 customers. For each 101 customer, Coca-Cola has one or several professional business representatives. They visit the retail stores in their area of responsibility every day to keep track of each other's needs. Under the larger 101 customers, the business representatives are even divided into different types of work, including those who run restaurants, small street chains and cold drink stores, and Internet cafes and other venues. Each type of customer needs are different, and over time the business representatives become very skillful at negotiating, and the more business they do, the easier it becomes. In this way, each bottling plant can directly grasp the tens of thousands of end-customers, business representatives in the order to get at the same time, to the other side can also be at any time to introduce the new listing of the product and the recent promotional policies for the next step in the sale of paving.

Please adopt, thank you!