A.? Utilizing the "principle of uncertainty" to guide the customer high feedback.
Like the game, the designer of the player's certain behavior to give specific rewards, the player is prone to slack, if the reward is uncertain, will be full of anticipation, to maintain the excitement. The same is true in the restaurant industry, if the reward is random, it will continue to stimulate the excitement of customers. In doing a random "customer survey", not just to express dissatisfaction with the customer's emotional feedback, satisfied with the customer's response is good to perfunctory, but attached to a "gift of uncertainty", drinks, coupons, store peripheral products (shopping bags, fans, teacups, dolls, keychains, phone cases), and so on. The company's main goal is to provide the best possible service to its customers.
Being disturbed to send a small surprise, disgusted at the same time, but also become a mark of the customer to remember the brand, so a small surprise brings an excellent "final" experience. Over time, no need to ask old customers will take the initiative to give advice, a small design, optimize the level of service stores, triggering the customer's "sense of belonging" to the brand.
Second, the repositioning of the customer's psychological value, the "eat" into a "fun" thing.
By repositioning, change the customer's perception of the product, in exchange for better sales, product value positioning determines the frequency of consumption. Defined as "snacks", the frequency of 1 week, defined as "health meal" can be a day a time or even a day many times. In other words, the basic need to "eat" into a higher level of demand - "health", to increase the added value of the product, specific practices are as follows:
1. "Monday Vegetable Wake Day", Monday point all vegetarian, 3 yuan off. For the "Vegetable Wake Day" with "Dear Love Earth" slogan, to give consumers a reason to "buy" - to give the stomach a vacation, and at the same time, to give consumers a reason to "buy" - to give the stomach a vacation, and at the same time, to give consumers a reason to "buy". -Give your stomach a break and do a little bit of good for society at the same time. (Customers are not concerned about the truth, but also do not pay more attention to the vegetarian health, need to experience and buy reasons to eat the demand has been, who give more "reasons to choose", customers will choose who)
2. and drama cross-border cooperation, eat spicy hot pot to see the play discount. Playing the slogan of "timely happiness" for the brand to inject spiritual added value.
3. "Rainy day 88% off" activities, reflecting humanistic care. The action of the holiday discount to the rainy day, the holiday itself, high sales, and the rainy day discount reflects the care and fun to enhance sales.
Third, do not build a community, with 200 cell phones 1 million exposure.
"Attention bias" refers to people's perception of a thing, influenced by the repetition of knowledge. If you see it frequently, you are prone to buying behavior. The company operates 200 cell phones, each with 5,000 people,*** 1 million fans. 200 cell phone numbers at the same time to send spicy hot new products, one time to achieve 1 million times exposure. The "Buddhist" publicity, every day to send the brand homemade "spicy calendar" or product images.
Sent 3 times a day, resulting in 3 million exposure, the formation of "silent education" atmosphere, when customers have dining needs, the first thought of you.
Four, with "instant favor" firmly grasp the customer.
The top priority of the operation is to increase the repurchase rate of the store. Increase customer stickiness small suggestions:
1. Create a "sense of exclusivity", for example, to provide bibs for babies, for elderly customers to increase the cooking time of the dishes.
2. Respond to customer feedback in a timely manner and put more effort into positive feedback.
Timely is the store service "basic requirements", input and output cost-effective, compared to the bad users, praise users need to be more attentive to maintain, pay attention to this part of the people's feedback, turn them into loyal fans.
3. products and convey the idea that customers feel "value for money" or even "value for money", in the "consumer feedback" more design, so that customers each time to come to a new gain, binding the customer to the "value for money", "value for money". to have a new harvest, binding the customer's "next consumption".