Thinking one: thin profits and more sales With the increasingly fierce competition, micro-benefit era quietly came, only inexpensive and beautiful goods to attract the eyes of consumers. Under this demand, take the affordable route, small profits, become the entrepreneurs favored way of doing business. From the current situation, suitable for the use of affordable selling point of the entrepreneurial field including fast food, retail, e-commerce, leisure industry. Recommended direction ■ Affordable supermarkets: such as 100 yuan store, micro-store, etc., to "low investment, low prices, low cost" as the principle of operation, in order to operate small daily necessities, as far as possible from the manufacturers of direct purchases of goods to the most affordable prices to attract customers, by increasing the sales of goods to make a profit.　　■ Food and beverage stores: such as breakfast stores, snack bars, beverage bars, although a few dollars a bowl of wontons, a dozen dollars a cup of juice, compared with seafood can easily be hundreds of dollars, profit margins are small, but because of the civilian route, close to the people's lives and consumption levels, so there is a broad mass base, the market space is larger.　　■ Foreign trade stores: Today, many of the world's leading brands, especially clothing, shoes and hats, etc., are produced in the country. In the production process there will be some unplanned products, which is often referred to as foreign trade products. The quality of these products is not much different from the real thing, the price difference is huge, with a very high cost-effective, so it is very marketable.　　Reminder: Since located in the affordable, we must adhere to the business policy of small profits and high sales, can not for the pursuit of low-cost and neglect the quality of goods, not to mention substandard, false, otherwise it will affect the market reputation.　

Ideas two: highlight the personality Personalization concept can be divided into two kinds, one is the personalization of goods, mainly to seize the young people nowadays change, new characteristics, to provide unique personalized commodities, such as customized clothing, jewelry design, etc.; another is the personalization of the store, such as the emphasis on the coffee culture of Starbucks, to provide exquisite living supplies of the non-printed goods, specializing in the sale of beauty products, such as beauty stores, etc., these unique shops. These unique personality of the store, more able to let consumers have a sense of identity.　　Recommended direction ■ DIY store: such as pottery bar, silver bar, cross-stitch hut, paper craft store, wool knitting bar, and so on, and the general small store is different, these small handmade workshops advocate "Do It Yourself (DIY)" new consumer concept, its selling point is not the product itself, but the process of making the product, which is exactly the attraction. The selling point is not the product itself, but the process of making it, which is exactly what attracts people.　　■ Personalized goods stores: such as poster stores, magic posters, animation bookstores, etc., providing unique and creative goods to meet the needs of some consumers in pursuit of personal style and taste. Of course, although personalized goods need to be different, but not too new, but should take into account the uniqueness and practicality.　　Idea 3: choose health With the continuous improvement of the national standard of living, people's consumption needs are changing, health consumption is increasingly emphasized. From the hot sale of green food to fitness clubs, the rise of health restaurants, are conveying the message that with the domestic population's health consciousness continues to improve, the health field contains a huge business opportunities.

Recommended direction ■ green food stores: as the saying goes, people eat for heaven. Today, people are more and more concerned about eating, not only to eat, eat well, but also eat healthy. Under the guidance of this consumer concept, green food is very popular, such as wild mushrooms, soil-less vegetables, etc., have a certain business space.　　■ Fitness clubs: Nowadays, more and more people realize that health is gold, and exercise as an effective way to get healthy, "spend money to buy sweat" has become a fashion. A market research report shows that the Chinese people are willing to invest 2 months of wages for fitness each year, visible fitness has a strong consumer base and fitness clubs generally implement membership, such as attracting a number of members, a more stable source of income.　　■ therapeutic restaurants: in the promotion of "medicine is not as good as food" today, do health articles therapeutic restaurants are getting more and more attention. But open a therapeutic restaurant is different from ordinary restaurants, not only to provide a variety of conventional medicinal diet, but also for those who want to regulate the state of the body through therapeutic dietary programs designed to track the effect of therapeutic diet, to provide attentive service, in order to attract repeat business.　　Reminder: If the health of the business as a selling point, entrepreneurs should first of all own the concept of healthy living, to understand the latest developments in the health consumer market, and to master a certain degree of professional knowledge, for example, such as the opening of a therapeutic food restaurant to understand a little about traditional Chinese medicine and nutrition, and must be properly trained staff in order to provide professional services.

Thinking four: love pouring female shopping center has a saying: "women's money is the best to earn". Indeed, the survey shows that 70% of the purchasing power of society from women. Big to the mall to the street store, the main consumer are women. This provides entrepreneurs with a wide market space, as long as the insight of the times women's consumer psychology, the pulse of women's consumption, you can find a gold mine of entrepreneurship.　　Recommended direction ■ Beauty salon: Nowadays, more and more women are concerned about the "face problem", willing to throw money on beauty, the market potential is huge. According to the latest statistics, the beauty industry has become the real estate, automobile, tourism, electronic communications after China's fifth largest consumer hotspot. Moreover, the beauty industry has a low threshold for entry, without much investment, has become one of the most active areas of entrepreneurial activity in China.　　■ Home accessories store: chic lamps, delicate wall hangings, antique small bookshelves, etc., these exquisite home furnishings are also very attractive to the eyes of female consumers. Open a small store like this, the need for entrepreneurs to have a certain cultural taste, can be discerning to organize a boutique source, but also to provide consumers with suggestions to beautify the living room.