Chapter I Understanding Small Companies

1. Definition of Small Companies

2. Present situation and characteristics of small companies

1. The industries of the company are widely distributed/2

2. Various economic components coexist within the company/3

3. The productivity level of the company is uneven/ 3

III. Status and role of small companies

IV. Operating advantages of small companies

1. The leaders of the company have full autonomy/5

2. The company is lean and easy to manage/6

3. The company is small in scale. Flexible and changeable management mechanism/7

4. Companies are more likely to give full play to people's enthusiasm/7

5. Companies know their customers better/8

6. Companies can break through geographical restrictions/8

Chapter II Industrial and commercial registration of small companies

1. Industrial and commercial registration processes and procedures 11

1. 11

2. Application for company name 11

1. Application for enterprise name/11

2. Application for registration of enterprise name/14

3. Documents to be submitted for pre-registration of enterprise application name. Certificate/15

4. Form to be filled in for pre-registration of application name/16

3. Established by the company. 22

2. Registration of the establishment of a limited liability company/22

3. Forms to be filled in for the establishment of a company/23

4. Specific steps for handling industrial and commercial procedures 36

1. Pre-registration of company name/36

2. Receiving the "Application Form for the Establishment of a Company"/37

3. Pre-approval/ 38

5. Handling capital verification report/38

6. Approving industrial and commercial registration. Obtaining business license/39

7. Post-approval/41

8. Filing and engraving of official seal/41

9. Registration of enterprise legal person code/41

11. Opening bank account/42. 43

13. National Tax Registration/44

14. Statistical Registration/45

15. Social Insurance Registration/45

16. Getting the Wage Registration Manual/46

V. Beijing's latest regulations on business registration 47

1. You can register your name with your ID card/48. 48

3. Simplify the verification method of registered capital/49

4. The business scope of domestic-funded enterprises is no longer approved/49

5. The articles of association of domestic-funded enterprises are reviewed and put on record/51

6. Encourage enterprises to reorganize and restructure/51

7. Improve the exit mechanism/ 51

VI. Latest regulations on industrial and commercial registration of enterprises in Shanghai and Hainan Province 51

1. Shanghai implements the policy of expanding the scope of investors/51

2. Provisions on the restrictions on the business scope of open enterprises in Hainan Province/52

Chapter III Industry Selection of Newly-opened Small Companies

1. Hot industries in which small companies are easy to get involved 53

1. Catering industry. 54

3. Tourism/54

4. Health care/55

5. Retail/56

6. Advertising/56

7. Books/57

8. Vocational training/57

9. Leasing/58. 59

2. Choose the industry that you are most interested in or familiar with 59

3. Choose the direction of starting a business with the fastest effect 63

1. Heavy industry is not as good as light industry/64

2. Large industry is not as good as small industry/64

3. Perfection is not as good as specialization/65

4. Supplies are not as good as food/65

. 66

7. Building a new building is not as good as leasing/67

4. The most profitable industry 68

1. Women are the best customers of businesses/68

2. The children's commodity market has a bright prospect/72

3. The industries that satisfy vanity have great profits/72

4. For health and longevity, People are willing to spend money/73

5. Make money by making use of modern people's inertia/74

6. Emerging leisure industry is a cash cow/74

7. Things are scarce/75

8. Make money by making use of people's confused psychology/76

9. High-end goods or cheap goods have rich profit returns/76. Short-sighted/77

2. divorced from reality/78

3. act blindly and go with the flow/79

4. be arrogant, Self-righteous/81

Chapter IV Various Pre-decision

1. Determine the company form 82

1. What is a limited liability company/82

2. What is a joint stock limited company/85

3. Small companies mainly adopt the form of a limited liability company/87

2. Determine the company name 89. 89

2. Skills of naming the company/92

3. Matters needing attention in naming the company/96

3. The design of the company logo should be artistic and individual. 99

1. Reflect the company's ideas through patterns and colors/99

2. Vivid images can leave a deep impression on people/111

3. 111

IV. Site selection 112

1. Site selection skills of different industries/112

2. "Golden Port" in the city/118

5. Partner selection and getting along 111

1. Careful partnership/111

2. Choosing the right partner/ 117

5. Two kinds of contradictions that partners are prone to/119

6. How to resolve the contradictions between partners/121

6. Writing of business plan 122

1. Framework of business plan/123

2. Thinking method of business plan/ 124

Chapter V Eight Qualities for Small Company Operators

1. Desire-the biggest driving force for starting a business 127

1. Strong desire is the key factor for the success of starting a business/128

2. The desire of entrepreneurs is higher than reality. Different from ordinary people/131

3. The desire of entrepreneurs often comes from external stimulation/ 131

2. Self-confidence-the guarantee of successful entrepreneurship 131

3. Resilience-the essential character of successful entrepreneurship 133

4. Honesty-the fundamental principle of successful entrepreneurs 136

5. Vision-being well informed is the shortcut to successful entrepreneurship 139

6. Sensitive business opportunities-successful entrepreneurs. Passion-making a real winner 146

Chapter VI Business Strategy of Small Companies

1. Alliance Strategy 149

1. What is alliance strategy/149

2. Alliance operation should not be underestimated/149

3. Features of alliance operation/151

4. Main ways of alliance operation. 153

2. Gap strategy 155

1. What is gap strategy/155

2. Gap strategy is a wise choice for small companies/156

3. Disadvantages of gap strategy/157

4. How do small companies implement gap strategy/158

3. Franchise strategy 161. 161

2. What are the benefits of small companies participating in franchise operation/161

3. Problems to be considered when preparing to join franchise operation/161

4. Main forms of franchise operation/162

4. Strategy of taking small risks and making big risks 163

1. What is taking small risks and making big risks/163

2. The way to win/163

3. The "rules of the game"/165

5. Follow-up strategy 167

1. What is the follow-up strategy/167

2. Types of follow-up strategies/168

3. Problems that should be paid attention to when adopting follow-up strategy/171

172

2. Problems needing attention in service marketing strategy/172

3. Differences between service marketing and manufacturing/173

4. Differences between service marketing and marketing/174

5. Service marketing is suitable for China/174

6. Specific operation of service marketing/176

7. 179

2. Innovation gives birth, Conservative means death/181

3. How do small companies innovate/181

4. Small companies should learn from the successful management innovation experience of large companies/183

5. Innovation should always be market-oriented/187

6. Market innovation-the first choice for small companies' innovation strategies/188

7. Product innovation. 193

Chapter VII Advertising and Publicity of Small Companies

1. The position and function of advertising and publicity 194

1. Let consumers know about new products/195

2. It is convenient to expand the product market/195

3. Successfully consolidate the existing "world"/196

4. It is convenient to establish a good image of the company/ 196

2. Choose the appropriate advertising media 197

1. The characteristics of the media/197

2. Choose a specific audience target/198

3. The characteristics of the advertising content itself/199

4. The advertising purpose requirements/199

5. The company's own strength/199. 211

2. Radio station/211

3. Billboard/212

4. Newspaper/212

5. Magazine/212

6. Classified telephone directory/213

4. Seize the best opportunity to advertise 213

1. 214

3. Make use of holidays to achieve the purpose of publicity/215

4. Reduce prices and reward guests/215

5. Tips for advertising production 216

1. Consider the problem down-to-earth/216

2. Market research/216

3. Grasp the mentality of consumers/217. 218

6. Consulting professionals/218

6. Product promotion means of small companies 219

1. Using brochures/219

2. Using leaflets/219

3. Exhibition/211

4. Demonstration performance/211

211

VII. Advertising planning skills of small companies 212

1. Small companies should make good use of news planning/212

2. Public welfare activities can make the company's reputation spread far and wide/216

3. "Next to" famous brands to create momentum/221

VIII. How small companies carry out letter advertisements 224

224

2. Methods for small companies to collect the objects of advertising letters/225

3. Small companies should maintain the validity of advertising letters in time/225

4. Design forms of advertising letters/225

Chapter VIII How to develop new customers and retain old customers

1. Small companies need to develop new customers more

2. 228

2. Tailor-made/228

3. Flexible choice of approach/229

4. Focus on key points/229

5. Find at any time/229

6. Step by step/231

7. Establish customer files/231

232

3. Consultation method/234

4. Chain introduction method/234

5. Entrusting assistant method/235

6. Central figure driving method/236

7. Personal observation method/237

8. Advertising development method/239 < 242

12. Other methods/243

4. Small companies need to retain old customers more. 245

1. The direct consumption of old customers should not be underestimated/245

2. The chain effect of losing old customers makes you alert/246

3. The cost of developing new customers is far greater than the cost of maintaining old customers/246

. 247

5. Improving customer satisfaction to retain old customers 248

1. Dialysis of customer satisfaction/248

2. Improving customer satisfaction helps to retain old customers/251

3. Improving customer satisfaction by reducing customer expectations/252

4. Improving customer satisfaction by increasing customers' feelings/252

5. 253

6. Improve customer satisfaction by helping customers in a timely manner/253

7. Improve customer satisfaction is not only a problem of the executive department/254

8. Improve customer satisfaction by using the guarantee and guarantee method/255

9. Correctly handling customer complaints helps to retain customers/257

6. Improve customer loyalty to retain old customers 258.