is the Wenzhou enterprise phone book.

"Yellow Pages" originated in North America. In 1881, the world's first yellow pages telephone directory came out in the United States, with a history of more than 111 years. Yellow Pages is an international directory of industrial and commercial telephones arranged according to the nature of enterprises and product categories, which is equivalent to the household registration book of industrial and commercial enterprises in a city or region. International practice is to print on yellow paper, so it is called Yellow Pages. At present, we often say that the yellow pages refer to the telephone directory. At present, almost every city in the world has a telephone directory (yellow pages) printed on this paper. The so-called "online yellow pages" refers to the telephone directory that moves the traditional yellow pages to the Internet and uses the Internet as a carrier to distribute, spread and apply them online. However, "online yellow pages" is not a copy of the traditional yellow pages, its content is wider and its service functions are more diversified. It has incomparable advantages over traditional yellow pages. At present, it, 114 telephone directory assistance station and traditional yellow pages * * * have become the three major ways to query city telephone numbers. From its development direction in the future, it will stand out from the three ways and become the most ideal query tool for people to query telephone codes and obtain customer information.

Yellow Pages is an authoritative information base with high recognition rate, and a media with unique advantages in integrated marketing communication, with wide coverage and long publishing time. It is quick to publish and convenient to update. As the terminal link of consumers' purchase decision, it has a unique position in the process of promoting purchase behavior, and it has the characteristics of fast and convenient query, low cost and great benefit, and it also has more practical value-added service content. < P > Simply put, it is 114 in paper or network media. Include traditional yellow pages and network yellow pages. The differences, advantages and disadvantages are as follows:

Traditional Yellow Pages: 1. Classified advertisements in the form of telephone numbers in paper media, with products including simple information such as company address, telephone number, company name, postal code and contact person.

2. Basically, telephone is the main communication method.

3. In paper media, similar yellow pages can be found in various regions by searching according to the map and classifying step by step, which is very inconvenient to find in the face of huge written data.

4. Due to the limitation of circulation and distribution channels, traditional yellow pages products can only be promoted to customers in terms of how much to distribute and how much to expand, and cannot accurately predict the number of visitors.

5. Due to the limitation of publishing and printing time, the update speed is slow, and it can only be modified in revision.

6, according to the purchase price of the enterprise, limited by the size of the page, the capacity of enterprise data ā is also limited.

Yellow Pages: 1. It has an independent LOGO corporate website with a variety of versions to choose from, providing functions including corporate email, product trends, database space, business information, corporate profile, instant message, SMS interaction and so on.

2. Telephone, SMS, email and other customer communication methods; Space service is very comprehensive and timely.

3. You can search online by dividing the industry regions on the website page, or you can query by typing the enterprise keyword code you need to search.

4. Without the limitation of circulation and distribution cost, people can be accurately predicted, browsed, their browsing habits can be understood, and personal probabilistic information can be grasped.

5. Enterprises can automatically update information in real time.

6. Because there is no geographical restriction, you can make full use of the unlimited data space of the network to achieve unlimited communication.