The company symbol should have the color of the times, in the symbol of the planning process. Should fully consider the color of the era, and in the future implementation of the process of random revision according to circumstances.
From the point of view of the appearance. Symbol can be divided into figurative. Generalized type. Figurative generalized connection type three. Figurative symbol is in the detailed image (mostly physical graphics) on the basis. Through a variety of modification. Such as simplification, generalization, exaggeration and other planning. Its advantage lies in the intuitive expression of figurative features, so that people know at a glance.
The generalized symbol is a point, line, surface, body and other external elements of the planning of the symbol. It breaks through the figurative binding, in the appearance of the role of a larger expression of the ground, can occur intense visual impact, but in the understanding of easy to occur uncertainty. Such as Japan's Mitsubishi symbol. Figurative generalized contact type symbol is more common, because it links the figurative and generalized two types of symbols of the strengths of the planning type. And then make its expression role is particularly outstanding.
Most of the Chinese company VI is a "vase". Company VI design is exquisite, VI manual manufacturing is precise, looks beautiful. Designed VI manual, every day to the office, who came to let who look, from the design of VI into a draft to now are one or two years of time, but the company's delivery truck is still sticking with the original sticker everywhere, no use, into the layouts. In the good VI manual in the future, the key is to use, so that it becomes a bridge of communication with consumers, rather than the office of the appreciation of the goods. Company VI image planning should be built on the basis of brand positioning, is part of the brand marketing. Pepsi in order to highlight the "new generation", selected the blue, Mengniu in order to highlight the prairie, selected green and so on. The company finds the theme it wants to show, which is the brand positioning.