1. Cost pressure and production efficiency: With the fierce competition, especially in the low-end market, price competition is an important proposition. You need to minimize the cost. From another perspective, it is to improve the efficiency and output rate of single-point personnel. After reading these three questions, you will actually find that opening a convenience store is a very good way. 1. Convenience stores can share the personnel cost of outlets, which expands the flexibility of terminal couriers redundancy to some extent. 2. The convenience store will bring benefits as soon as it opens. It is of great value to expand the distribution of outlets, reduce the risk of outlets, improve users' cognition (in fact, it is an advertisement) and share the cost of new outlets. The most important thing is that when you find that the express delivery market has entered a platform period, the competition is fierce and the growth is slowing down, you start to look for new business growth points. You will find that either you are aiming at e-commerce (which is also a big market) or you are aiming at daily necessities distribution. The former is fiercely competitive in the express delivery market, and I believe all express delivery companies have broken their heads. The latter is still the blue ocean, because there is no successful and effective model at present. If SF wants to establish a good situation and control this market, the most effective way is to cooperate with chain convenience stores in depth. Based on the above two points, it seems to be the best choice to open a convenience store by yourself in cooperation with 7- 1 1. Because, first of all, my express delivery business has big customers, and secondly, I have the strongest control over this possible market in the future. Convenience store retail is originally a low-profit industry, unlike e-commerce that can lose money and smash the market, so this deep integration model must seem to be the most feasible.