The commission income of Meituan is 1.8 times of the total food and beverage tax. For Meituan to take out food, the real moat is this platform, which is his unique information resource, not the framework built by other platforms, nor the various benefits they introduced. The real core lies in the platform customer base enjoyed by information resources * * * is the most useful thing.

Why do many businesses choose Meituan? Are they hungry? These take-out platforms are online, and some businesses specialize in take-out because these platforms can send information to consumers. Even if I make the income of this food and beverage, for example, I have to withdraw a service fee of 11 yuan for the platform, but I still think it is better to sell it on the platform, because if I sell it myself, I can't find out where the customers are, and I can only make money by opening a restaurant offline, but I can only make eight meals a day.

the money earned by the platform is a steady profit, because it is a poor information, because the merchants need to distribute the information of their own sales, and then the buyers need to choose the take-away food that they feel is suitable, delicious and convenient through such a platform, so the platform appears, but it is said that no matter whether the merchants make money or not, the platform will not lose money, and it will always be re-transmitted by the platform, because the price of this product is more than 21 yuan. That is to say, to raise about 21% is to fix the catering service fee at 3.5 yuan below 21 yuan, which means that even if the take-away platform is 11 yuan, it will directly withdraw 3.5 yuan plus promotion and other expenses, and the merchants may not make money or even lose money, but the platform will not.

But now such a model has aroused the condemnation of many merchants, and has gradually formed a momentum, because the service fee is too high, and there are various promotion fees. Originally, when the platform first appeared, merchants were invited to settle in, but now it is necessary for merchants to apply for residence, and the nature of the platform is different. Now, if you open a new store, if you want to appear on the home page, you have to spend tens of thousands of dollars on the platform to earn money.

So what the platform needs to do now is to maintain this information platform, so that businesses are willing to stay in such a platform, so that consumers feel that it is convenient and cheap to buy things on this platform. As long as there is such a platform, they will always make a steady profit, but if we gradually let businesses feel that the fees are too high, it will affect their profit margins, and consumers will feel that the platform routines are more and more disgusting, and they feel that they are not respected, and neither side is pleased. Then this platform will be difficult to maintain, because the core is to build information, and someone has to publish information and someone receives it. If neither side likes it, how can this platform be maintained?