The general practice of 6mX 10m billboard is to create a cmyk mode file with the size of 640X 1040cm and the resolution of 20, and then set a reference line with 40cm around it, which is the bleeding position. The key content can't be put in, so just do the rest.
As for the 30cm frame you mentioned, if it's a pattern, if it's a color block, the size must be 50cm. If it's a stripe or something, you must sit 40cm or more outside the bleeding position.